Experience

Best Western Plus Windmill Village Hotel, Golf Club & Spa
• United Kingdom
• Hospitality
• 1 - 100 Employee
• Golf & Leisure Sales Manager

  • Oct 2022 - Present

Everyone Active - SLM
• United Kingdom
• Wellness and Fitness Services
• 700 & Above Employee
• Sales Manager

  • Sep 2019 - Oct 2022


Anytime Fitness

• United States
• Health, Wellness & Fitness
• 700 & Above Employee

• General Manager

  • Nov 2018 - Feb 2019

  • Full operational, employee and customer management responsibilities • Surpassed club KPIs in first three months increasing club membership by 50%. • Developed and implemented B2C brand awareness campaigns using social media, personal outreach and regional marketing activities • Developed and implemented employee onboarding, retention and apprenticeship programs • Strategic B2B partnership development (Franchise closure due to decisions unrelated to business growth and member satisfaction)



Boing Zone Trampoline Park

• United Kingdom
• Travel Arrangements
• 1 - 100 Employee

• Center Manager

  • Jul 2017 - Nov 2018

  • 31% revenue increase over same period, 2016 • Reduced expenses by 47% over previous year • Increased facility recognition through marketing activities focused on social media and live events • Support programs for children with special needs. • Implemented new market programs focused on school districts and various children’s based activity organizations offering after school activities • Implemented new market program focused on the corporate events segment resulting in positive revenue and future corporate commitments • Reduced customer injuries through structured staff programs that unified fragmented procedures with focus on vigilant monitoring geared towards prevention



Hoar Cross Hall

• United Kingdom
• Hospitality
• 1 - 100 Employee

• Sales & Marketing Executive

  • Dec 2015 - Mar 2017

  • Achieved £650K of new revenue during the first 16 months of tenure • Surpassed renewal KPI to achieve a 97% retention rate • Developed and implemented monthly marketing strategies that supported new revenue and retention rates • Represented the company as spokesperson for both internal/external events and with media • Spearheaded various partner relationships with international organizations such as Clarins, Elemis, Matthew Curtis and Porsche • Defined, implemented and provided team training in company’s customer-centric sales process • Financial management and budgeting



Luxury Kitchens

• Australia

• Sales Executive

  • Jan 2015 - Aug 2015

  Sales Executive, Luxury Kitchens, Leeks, Wolverhampton (January 2015 – August 2015) • Achieved £500K in new revenue within a custom luxury retail environment • Presenting a professional and friendly first impression to all clients • Maintained and delivered best practices in retail management related to point of sale, inventory management, planning, replenishment and CRM. • Organising orders and liaising with suppliers to meet business requests Sales Executive, Luxury Kitchens, Leeks, Wolverhampton (January 2015 – August 2015) • Achieved £500K in new revenue within a custom luxury retail environment • Presenting a professional and friendly first impression to all clients • Maintained and delivered best practices in retail management related to point of sale, inventory management, planning, replenishment and CRM. • Organising orders and liaising with suppliers to meet business requests



Arthur Murray Dance Studio

• Entertainment
• 1 - 100 Employee

• Business Development

  • Aug 2010 - Nov 2014

  • Achieved over $600Cdn in new sales and customer renewals • Surpassed renewal KPI with a 96% retention rate • Defined and implemented various marketing models that resulted in increased revenue and customer retention • Organized, promoted and managed competition business models that resulted in multiple business awards and recognitions for the company. • Achieved over $600Cdn in new sales and customer renewals • Surpassed renewal KPI with a 96% retention rate • Defined and implemented various marketing models that resulted in increased revenue and customer retention • Organized, promoted and managed competition business models that resulted in multiple business awards and recognitions for the company.



Arthur Murray/Fred Astair/Dancesport Center

• Owner/Operator/Entrepreneur

  • Oct 1988 - Nov 2014

  • Lifetime revenue in excess of $20M USD • Owner and operation of three ultra-successful dance studios • Financial management including budgeting and P&L • Staff on-boarding, training, evaluation and management • Boasting a consistent 92% retention rate year over year in each market • Developed and implemented multiple marketing strategies for individual markets • Project management (event organization and competitive travel) • Recognized by various organizations for business success • Recognized and requested for various university and franchise training programs