Experience

STUDIO BLUP®

• United Kingdom
• Design Services
• 1 - 100 Employee

• Partnerships Director - Consultant

  • Sep 2018 - Present

  • New business, client management/scope/briefs/execution• Brand strategy/development/execution• Commercial strategies • Gen Z consumer insights/trends/new culture and advising clients on positional strategies for products/brands• Reaching youth culture with cutting edge campaign storytelling, creative, and motion (AR, VR, Holograms)• Change planning & management - Implementing greater processes and efficiencies & team structure• Delivered my brand strategy workshops for ‘The BLUP’ (new business venture), to help define their: Brand Core (Clarify their brand internally), Brand Positioning (Position their brand in the market), and Brand Persona (Define their brand personality). This has formed their brand bible both internally & externally.• New business includes: Hasbro (Nerf, Transformers) Wow Hydrate, MTK, Dink, Fashion UK, Nicce, Reebok, John Doe, Brands Inc, Rubies, Adidas – generating £500k+ new revenue



Red Thread Marketing Ltd

• Founder & Director

  • Oct 2018 - Present

  What I offerBrand strategy workshops: 1) Brand Core - Clarify the brand internally2) Brand Positioning - Position brand in the market3) Brand Persona - Define your brand personalityBrand/business discovery sessions to:-Understand the business/business pain points v vision/ambitions-Review existing customer journey/touch points-Review current content/outreach program-Review internal/external deliverers -Review processes & efficiencies-Develop plans/execution strategies -Work with existing teams/agencies to execute and/or bring in relevant partners/agencies to support/executeStrategic planning and development Sponsorship, partnership, collaboration negotiations Client and portfolio management and development Wide network of leading partners/agencies to support/develop/execute any level of campaign/project ranging from: -Market/consumer insight/trends, -content planning/creation – writing, still, motion (video, AR, VR etc)-Channel execution - all channels both on and off line-Measuring ROI/Analytics



LOBO Advanced Platform Systems Ltd

• United Kingdom
• Industrial Machinery Manufacturing
• 1 - 100 Employee

• Marketing Consultant

  • Dec 2018 - Present

  Invited in to deliver brand/business discovery sessions to:• Redefine their business/service/product offer• Built & future proofed a new website with greater content clarity, redefining the customer journey, and key customer touch points, helping to make sense of a very complex offer (web traffic up by 50%)• Developed a content plan and outreach program & ongoing marketing ideation/implementation Invited in to deliver brand/business discovery sessions to:• Redefine their business/service/product offer• Built & future proofed a new website with greater content clarity, redefining the customer journey, and key customer touch points, helping to make sense of a very complex offer (web traffic up by 50%)• Developed a content plan and outreach program & ongoing marketing ideation/implementation



Is Instore

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Marketing Consultant

  • Dec 2018 - Aug 2019

  Invited in to deliver brand/business discovery sessions to:• Redefine their business/service/product offer• Build new website with greater emphasis on their client work (past/present) and the products and services they could offer clients• Advised on their processes and efficiencies along with client approach• Supported them (with BLUP) to deliver bigger/better briefs for their client base. Key highlight was creating and delivering the Adidas 19 Boost launch for in-store execution using motion (AR and holograms)



Sports Direct

• United Kingdom
• Retail
• 700 & Above Employee

• Head Of Brand Marketing

  • Dec 2013 - Aug 2018

  • Responsible for the development and management of TTL brand & communication strategies/campaigns for over 40 global brands including; Lonsdale, Firetrap, Karrimor, Slazenger, Everlast, Dunlop, USA Pro.• Managed; brand, marketing, SM, design, photography, motion divisions and responsible for £12m Budget. • Collaborated with all departments including buying, retail, ecommerce, product development, finance, licensing/wholesale day to day on all product/brand projects/campaigns & seasonal/promotion launches • Worked across the group to drive footfall into Sports Direct, USC, Flannels retail fascia’s along with supporting the development and growth of the licensing and wholesale divisions with Brands Inc, IBML & Smith & Brooks.• Lead on 1000+ global sponsorships and partnerships & a variety of external agencies; media, advertising buy, PR, experiential, TV production, activation/promotional, creative, consumer research/insights/trendsKey achievements • Rationalisation of the sponsorship portfolio by 50% setting clear strategic metrics • Grew the Karrimor brand to become the largest running brand by sales for Sports Direct 200m revenue pa• Continued sponsorship of Wimbledon by Slazenger, despite huge controversy surrounding Sports Direct • Landmark signing of Little Mix for USA Pro, the first signing of a music artist by Sports Direct. Product range/campaign delivered a 67% increase in sales in comparison to the same quarter of the previous year • Restructured the team of 45 to operationalise the strategy through alignment of roles and responsibilities. Creating pathways for career progression. Establishing and developing a high-performance team. • Acquisition of Running bug to the group gave us 500k active runners to sell to, gain insight from & utilise for Run campaigns• SS16 Euro’s football shirt campaign drove an additional 12% of customers through the doors generating an incremental uplift in secondary purchases of 37%



East Midlands Trains

• United Kingdom
• Truck Transportation
• 1 - 100 Employee

• Project Marketing Consultant

  • Mar 2013 - Dec 2013

  Developed and executed a TTL marketing and communication strategy for;- £100m rail infrastructure remodelling project in the East Midlands- £60m Nottingham Train station upgrade - £1bn Thames-link project (secondment to the Stage Coach Group bid team) Developed and executed a TTL marketing and communication strategy for;- £100m rail infrastructure remodelling project in the East Midlands- £60m Nottingham Train station upgrade - £1bn Thames-link project (secondment to the Stage Coach Group bid team)



Speedo International

• Textile Manufacturing

• Commercial Marketing Manager UK & Ireland (Triathlon/Open Water and 2012 projects)

  • Apr 2011 - Dec 2012

  Responsible for developing and implementing new business opportunities across Aquatics, Triathlon, Open Water sponsorship portfolio and key UK experiential initiatives linked to Speedo’s global 2012 commercialisation strategy.

• Sports Marketing Manager– UK & Ireland (Aquatics, Triathlon, and Open Water)

  • Apr 2007 - Mar 2011

  Responsible for redefining the established Aquatic portfolio. Developing and executing a new sponsorship and partnership strategy within the new target market of triathlon enabling a new revenue stream for the business.

• International Sports Marketing Coordinator

  • Jan 2002 - Mar 2007

  Responsible for implementing best practice approaches to sponsorship & delivering strategic advice on portfolio building/management/execution to ensure ROI and commercial benefits in Speedo markets.