Experience

WHYSDOM

• United States
• Market Research
• 1 - 100 Employee

• President

  • Jan 2018 - Present

  WHYSDOM is a targeting intelligence company built upon need-based behavior and human movement. WHYSDOM is a targeting intelligence company built upon need-based behavior and human movement.



Noble Food (formerly Noble Communications), CultureWaves, The Food Channel

• President + Chief Creative Officer

  • Jan 2017 - Present

  • Provide strategic thought leadership and business development support for Noble’s shift in focus to food publishing and food marketing, both powered by Noble’s Culturewaves consumer insights division. • Relaunched The Food Channel as part of the USA Today network, expanding its reach and audience potential. • Provide strategic thought leadership and business development support for Noble’s shift in focus to food publishing and food marketing, both powered by Noble’s Culturewaves consumer insights division. • Relaunched The Food Channel as part of the USA Today network, expanding its reach and audience potential.



Noble

• United States
• Advertising Services
• 300 - 400 Employee

• President

  • Sep 2014 - Present

  • The first person with a creative background to lead the Headquarters as President since the founder, Bob Noble. Responsible for overall creative product within Noble’s key areas of specialization: food, home & building products, and services branding. • Led multidisciplinary teams across all Noble World locations including research, consumer insights, account service, media, promotions and public relations – positioning the non-food portion of the agency for sale to Gatesman Agency, with the headquarters location returning to its fundamental food marketing roots.

• SVP Group Creative Director

  • Jul 1997 - Sep 2014

  • Expanded responsibilities to encompass all Noble food clients, both consumer and B2B, leading creative teams for the company’s roster of blue-chip food companies, while, at the same time, assuming the Chief Creative role for Noble’s award-winning foodie website The Food Channel. In that role, he elevated the website’s creative product, and oversaw construction of The Food Channel’s culinary center with full video and photography incorporating video production onsite. • Served on Noble’s Executive Committee, responsible for leading strategic vision in the Springfield, Mo., headquarters and offices in Atlanta, Denver, Los Angeles and New Jersey. • Key brands added during this period include M&M Mars, Ventura Foods Keller’s Creamery and the Smith & Wollensky Restaurant Group.

• Creative Director

  • Apr 1987 - Jul 1997

  • Expanded Noble Promotion Group’s client roster to include Heinz, Minute Maid, Borden Foods, Schwan’s Consumer Brands, Frito-Lay, The Quaker Oats Company, Gerber Baby Products, The Iams Company, McDonald’s, Reckitt Benckiser (French’s) and Tyson Foods. Promotional billing grew to account for more than 40% of the agency’s total revenue.

• Art Director

  • Nov 1985 - Apr 1987

  Hired from Busch Creative Services by Noble & Associates, one of the country’s leading food marketing agencies, to create Noble’s Consumer Promotion Group from the ground up. • Established creative standards and led new business efforts for consumer food brands eventually driving the Promotion Group’s gross revenue beyond $5 million.



CultureWaves

• President

  • Jan 2018 - Jan 2018

  Culturewaves® is a behavior science company that specializes in observing, cataloging and translating human behavior into actionable consumer insights. Our proprietary need-based behavior platform enables us to give companies an unfair competitive advantage by providing them with a clear look ahead of the market to identify business opportunities via predictive consumer behavior modeling. We help you better understand the needs and behaviors of your current customers while identifying new and hidden audiences. We then enable you to better engage and activate your most valuable audience segments based on consumer behavior across all digital platforms.



Busch Creative Services

• Designer + Promotion Planner

  • Feb 1982 - Nov 1985

  Budweiser, Bud Light, Michelob, St. Louis Cardinals Budweiser, Bud Light, Michelob, St. Louis Cardinals



SilverPrint Graphics

• Designer + Partner

  • Jun 1979 - Dec 1981