Experience

IH Sydney

• Australia
• Higher Education
• 1 - 100 Employee

• Director of Sales and Marketing

  • Mar 2020 - Present

  - Lead and motivate a dynamic team of 21 Sales and Marketing professionals to achieve and exceed their KPIs.- Create and set annual sales targets by business unit for all Managers and their respective regions.- Create and manage budgets for both the sales and marketing departments, achieving financial targets while ensuring optimal resource allocation.- Design and implement pricing, incentive, and discount strategies that successfully increase sales and profitability.- Foster enduring relationships with onshore and offshore agents, ensuring business goals and expectations are aligned, while actively gathering relevant business insights and data to drive informed decision-making and strategic planning. - Manage agents' commissions, marketing incentives, and bonuses, optimizing ROI and building strong partnerships with top-performing agents and markets.- Produce detailed and accurate sales reports on a monthly, quarterly, and annual basis, providing key insights for strategic decision-making and improve overall sales performance. - Represent the company at fairs, exhibitions, and industry conferences onshore and offshore, to expand business opportunities and increase brand awareness.- Develop and execute comprehensive marketing and brand strategies for new and existing products, resulting in increased brand awareness and customer engagement.- Oversee the creation of marketing collaterals, ensuring the adherence to the organisation’s brand guidelines. Show less

• Marketing Manager - Melbourne (Sales / Account Management)

  • Apr 2019 - Mar 2020

  - Develop and maintain relationships with onshore and offshore international education agents to drive new sales and increase revenue for the company.- Primary point of contact for agents and students, providing expert guidance and ensuring a seamless sales process from lead generation to conversion.- Attend key events and fairs to build brand awareness and secure direct appointments with prospective customers, resulting in increased lead generation and conversion rates. - Drive sales and maximise conversion rates by proactively following up on all warm leads (Letters of Offer).- Conduct regular training sessions to update agents on the latest products, services, and marketing strategies, positioning them for success in the highly competitive education industry.- Utilise detailed monthly and annual reports to monitor agent performance, identify areas for improvement, and collaborate with agents to develop effective marketing strategies and achieve yearly objectives.- Provide valuable feedback and market insights to management to facilitate strategic pricing decisions, leveraging industry trends and customer preferences to maintain a competitive edge in the market. Show less



Grasshopper International

• 1 - 100 Employee

• Marketing and Customer Service Specialist

  • Nov 2015 - Apr 2019

  - Develop and execute a comprehensive annual plan of marketing events to engage with students and generate solid leads, encompassing workshops, academic sessions, branding activities, excursions, and sporting events. - Produce / oversee the production of high-quality artworks and videos for marketing campaigns, events, and communications to enhance brand visibility and promote special offers to external clients. - Oversee and manage the company's social media platforms, by creating engaging content to promote products, services and generate solid leads. - Provide high-level customer service to solve customer's general inquiries and issues, enhancing their overall experience with the company. - Support all marketing programs and activities from head office (Colombia) to ensure consistency in branding and messaging across all markets. - Provide comprehensive financial support by designing and implementing reports to analyse sales figures, commission payouts for sales staff, and account receivables information. Show less



Avon Colombia

• Senior Financial Planning Analyst

  • Aug 2011 - Dec 2013

  Duties Sr. Financial Analyst: • Lead the budgeting process and evaluate the performance of the Marketing department by assessing their initiatives and KPIs. • Perform monthly analysis of Gross Margin and present findings and recommendations to the Management Committee. • Conduct economic valuations of marketing initiatives to identify risks and opportunities and assess their impact on business performance. • Provide specialized support to Marketing for expense accounts such as brochures, advertising, sampling, and market research with significant impact on business financial results. Duties Financial Analyst - Consolidation: • Drive budget planning and execution at all levels - expenses, balance sheet, and cash flow - by providing comprehensive analysis for management reports. • Consolidate and report budgets and forecasts for both country (Colombia) and CPE Cluster (Colombia, Peru, Ecuador), contributing to relevant financial reports. • Analyse project data and provide numerical support for company initiatives to measure their financial impact on the business. Show less



Compañia Global de Pinturas

• Financial Planning Analyst

  • Jul 2009 - Aug 2011

  • Facilitate the coordination and preparation of expense budgets, utilising logical projections and providing insightful analysis of performance, including identification of opportunities for savings and presenting such findings to management for informed decision-making that aligns with company goals and objectives. • Present comprehensive monthly reports on Decorative Painting business results, including analysis of KPIs and key initiatives, to Marketing, Sales, and Finance departments, and other stakeholders. • Provide financial support to various business divisions, particularly Marketing and Sales, by conducting analysis of key ratios, contributions, and break-even points of new projects, and presenting recommendations to management. • Conduct thorough analysis of project viability, potential risks and opportunities, and financial impact on key initiatives such as product launches, in collaboration with Marketing and Sales departments to facilitate informed decision-making. Show less



Comercializadora Internacional de Llantas

• Cost and Budget Analyst

  • Jun 2008 - Jul 2009

  • Develop and implement an efficient cost system, regularly updated to facilitate the Management Committee in setting competitive prices that maximise profit margins. • Collaborate with cross-functional teams to prepare and monitor the sales and operational budgets, ensuring alignment with business strategies and objectives. • Conduct economic analyses of the Management Committee's initiatives, identifying operational inefficiencies and opportunities for cost savings to improve profitability and financial performance. • Optimisation of inventory structure based on demand in each zone of the country, resulting in faster and more efficient customer service. Show less