Experience

LiveRamp

• United States
• Advertising Services
• 700 & Above Employee

• Head of Industry Strategy

  • Jul 2022 - Present



Self-Employed Contractor

• United States

• Independent Management Consultant

  • 2021 - Jul 2022

  Independent management consultant specializing in the financial services sector with an extensive track record of accomplishments as an executive leader at Citigroup. Innovative thought leader and industry subject matter expert sought after for C-suite guidance on M&As, corporate investments, Mar/AdTech product offerings, B2B strategy development, go-to-market data utilization and financial services regulatory practices. Independent management consultant specializing in the financial services sector with an extensive track record of accomplishments as an executive leader at Citigroup. Innovative thought leader and industry subject matter expert sought after for C-suite guidance on M&As, corporate investments, Mar/AdTech product offerings, B2B strategy development, go-to-market data utilization and financial services regulatory practices.



Citi

• United States
• Financial Services
• 700 & Above Employee

• Head of Marketing Information Management

  • 2010 - 2021

  Established Citigroup’s industry leading, consumer centric, trigger based, multi-channel marketing ecosystem (Gemini/Bullseye) that delivers billions of targeted leads to acquire profitable new customers and further engage & deepen relationships with existing customers; managing the direct marketing technology stack, acquiring and curating relevant data assets and synthesizing complex go-to-market campaign criteria (scoring & segmentation methodologies, risk constraints) for Credit Card, Retail… Show more Established Citigroup’s industry leading, consumer centric, trigger based, multi-channel marketing ecosystem (Gemini/Bullseye) that delivers billions of targeted leads to acquire profitable new customers and further engage & deepen relationships with existing customers; managing the direct marketing technology stack, acquiring and curating relevant data assets and synthesizing complex go-to-market campaign criteria (scoring & segmentation methodologies, risk constraints) for Credit Card, Retail Bank & Mortgage portfolios. Show less Established Citigroup’s industry leading, consumer centric, trigger based, multi-channel marketing ecosystem (Gemini/Bullseye) that delivers billions of targeted leads to acquire profitable new customers and further engage & deepen relationships with existing customers; managing the direct marketing technology stack, acquiring and curating relevant data assets and synthesizing complex go-to-market campaign criteria (scoring & segmentation methodologies, risk constraints) for Credit Card, Retail… Show more Established Citigroup’s industry leading, consumer centric, trigger based, multi-channel marketing ecosystem (Gemini/Bullseye) that delivers billions of targeted leads to acquire profitable new customers and further engage & deepen relationships with existing customers; managing the direct marketing technology stack, acquiring and curating relevant data assets and synthesizing complex go-to-market campaign criteria (scoring & segmentation methodologies, risk constraints) for Credit Card, Retail Bank & Mortgage portfolios. Show less



Citi

• United States
• Financial Services
• 700 & Above Employee

• Director Of Database Marketing

  • 2004 - 2009

  Recruited to turnaround critical marketing function - provided latitude and authority to address significant issues affecting regulatory compliance, information security, 3rd party supplier management, data quality, continuity of business, speed-to-market, team morale and turnover; mobilized corporate and 3rd party resources to rapidly dimension over 100 gaps and develop game plans to close; materially reduced regulatory and financial liability exposures within the first 90 days, progressively… Show more Recruited to turnaround critical marketing function - provided latitude and authority to address significant issues affecting regulatory compliance, information security, 3rd party supplier management, data quality, continuity of business, speed-to-market, team morale and turnover; mobilized corporate and 3rd party resources to rapidly dimension over 100 gaps and develop game plans to close; materially reduced regulatory and financial liability exposures within the first 90 days, progressively closing all gaps within 12 months; established secure and stable operating model while building a confident and can-do team culture of quality and innovation. Show less Recruited to turnaround critical marketing function - provided latitude and authority to address significant issues affecting regulatory compliance, information security, 3rd party supplier management, data quality, continuity of business, speed-to-market, team morale and turnover; mobilized corporate and 3rd party resources to rapidly dimension over 100 gaps and develop game plans to close; materially reduced regulatory and financial liability exposures within the first 90 days, progressively… Show more Recruited to turnaround critical marketing function - provided latitude and authority to address significant issues affecting regulatory compliance, information security, 3rd party supplier management, data quality, continuity of business, speed-to-market, team morale and turnover; mobilized corporate and 3rd party resources to rapidly dimension over 100 gaps and develop game plans to close; materially reduced regulatory and financial liability exposures within the first 90 days, progressively closing all gaps within 12 months; established secure and stable operating model while building a confident and can-do team culture of quality and innovation. Show less



Citi

• United States
• Financial Services
• 700 & Above Employee

• Business Manager & Product Director - c2it

  • 2000 - 2003

  Responsible for P&L and day-to-day management of c2it - Citigroup’s consumer domestic & international cross-border person-2-person payments business; developed the online international cross-border payment product - scope included customer facing UI, foreign exchange rate optimization and electronic or courier based funds delivery; managed all international and domestic operational infrastructure (117FTE / $4.9MM) including eServices, Fraud, eDisputes, Transaction Services, Collections… Show more Responsible for P&L and day-to-day management of c2it - Citigroup’s consumer domestic & international cross-border person-2-person payments business; developed the online international cross-border payment product - scope included customer facing UI, foreign exchange rate optimization and electronic or courier based funds delivery; managed all international and domestic operational infrastructure (117FTE / $4.9MM) including eServices, Fraud, eDisputes, Transaction Services, Collections, Merchant Services, WorldLink, IMPS, Citi FX, Banamex, PayLink India, Paytrust / Metavante, Microsoft MSN Dollars.

• Banking Operations Director - Citi f/i

  • 1998 - 2000

  Established and managed day-to-day multi-site banking operations (281FTE / $12.3MM) required to launch the de novo Citi f/i internet only remote banking and brokerage proposition - scope included Account Opening & Fulfillment, Branch Services, Bill Payment, Credit Acquisition & Servicing, Customer Solutions, Item Processing and Statement Rendition.

• Consolidation Manager - Citibank North America

  • 1993 - 1998

  Led the start-up, build-out and day-to-day operations of Citibank's national Business & Professional Loan Operations Center (100FTE / $6.7MM), including migration of operations (5 sites to 1), portfolio conversions, software development, improved controls & service quality and standardized national reporting.

• Productivity and Credit Reporting Manager - Citibank New York State

  • 1991 - 1993

  Managed productivity controls for all retail banking operations (240FTE / $9MM), including Customer Service, Consumer Credit & Collections, Branch Operations and Check & ACH Processing; produced all reporting and analysis for the Retail Bank Consumer Credit organization which included the Acquisitions, Collections and Recovery departments.

• Secured Asset Manager - Citibank New York State

  • 1989 - 1991

  Responsible for the day-to-day operations of the Retail Bank Consumer Credit Underwriting and Secured Asset function.

• Management Associate - CitiMortgage

  • 1987 - 1989

  Corporate Management Associate with rotations throughout all Mortgage Origination departments which included Appraisals, Underwriting, Closing and Secondary Market Packaging.