David Middlemast

Head of Marketing and School Engagement at The Huddle
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Location
Greater Melbourne Area, AU

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Ivor Vaz

I feel fortunate to have worked with David - such a positive and ambitious colleague. I admire his passion sense of humour and marketing insights that he wields like it is second-nature. On every project, he was always accomodating of critical feedback with purposeful regard, and above all has a strong sense of curiosity when solving complex creative problems. He is an asset to any creative team.

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Credentials

  • Indigenous Cultural Competency Training
    Arrilla Indigenous Consulting
    Feb, 2022
    - Sep, 2024
  • Diversity and Inclusion Training
    Polykala
    Jan, 2019
    - Sep, 2024
  • Cert IV Retail
    -

Experience

    • Business Consulting and Services
    • Head of Marketing and School Engagement
      • Aug 2023 - Present
    • Australia
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Marketing and Communications Lead
      • Oct 2021 - Aug 2023

    • Marketing and Communications Coordinator
      • Jul 2020 - Oct 2021

    • Australia
    • Non-profit Organizations
    • 200 - 300 Employee
    • Marketing Coordinator
      • Jan 2019 - Jul 2020

      - Power User for the integration of a new CRM (SalesForce) and email marketing tool (Marketo). - Responsible for implementing and monitoring marketing campaigns for three Oxfam Trailwalker events (Sydney, Melbourne and Brisbane). - Successfully developed and implemented the 2019 marketing campaign which played a vital role in improving our year on year result for teams recruited for Oxfam Trailwalker. - Strategy development has been a key focus here at Oxfam Australia. This involved introducing a new tiered pricing structure, introducing and testing several new marketing tactics, as well as streamlining the overall message and creative identity. - Main lead for integrating new website. Show less

    • Business Consulting and Services
    • 1 - 100 Employee
    • Partner
      • Oct 2015 - Jan 2020

      My brother and I created our own clothing and apparel brand to leverage our marketing and graphic design skills. In my role I was responsible for: - Partnering with internal and external stakeholders to determine the brand’s vision and priorities. - Conduct market research and needs analysis to obtain market feedback and drive marketing direction. - Design and implement marketing strategies to grow sales using social media platforms and email marketing. - Develop reports to track financial growth and reinvest profits. - Collaborate with key stakeholders (including fashion designers) to increase brand awareness, product quality and profitability. - Provide technical expertise in relation to communication tools and systems (Xero, Vision6, Facebook ads manager, and WordPress). Show less

    • Australia
    • Health, Wellness & Fitness
    • 1 - 100 Employee
    • Marketing Coordinator
      • Aug 2016 - Dec 2018

      During my time at Bicycle Network I was the main marketing lead for a number of events. This included the Great Victorian Bike Ride, Peaks Challenge Falls Creek and Gravel Grit You Yangs/Laguna. I also supported other teams including our two flagship behavior change programs; Ride2Work and Ride2School.Achievements- Playing a major role in a new website build- 10% increase in riders for Peaks Challenge Falls Creek (2019 event)- Awarded outstanding performer (2017, 2018)- Assisting in a new CRM implementation (SalesForce) Show less

    • Project Coordinator
      • Mar 2016 - Aug 2016

      Running SixtyRide, an initiative that exists to make bike riding easier for everyone.

    • Australia
    • Retail
    • 700 & Above Employee
    • Deputy Manager
      • Oct 2014 - Mar 2016

      Managing store operations, including analytical investigation for manual ordering, leading a team to achieve productivity targets and training new employees. Managing store operations, including analytical investigation for manual ordering, leading a team to achieve productivity targets and training new employees.

Education

  • Swinburne University of Technology
    Bachelor's Degree, Business Human Resource Management and Marketing
    2013 - 2015
  • Leadership Victoria
    Igniting Leadership Program
    2020 - 2020

Community

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