Research & develpoment corporate manager + Sales manager construction and home appliances

• Oct 2021 - Present

National Marketing & Sales Director

• Mar 2017 - Sep 2021

Responsible for sales results, management of 4 Brands in the consumer electronics Division (Audio & Video and home appliances), achieving a 155% of growth of sales between 2016 and 2019, improving business profitability from 25% to 28% with a direct team of 6 people and 25 indirect back office support. Development of display strategies with BTL presence in 200 points of sale nationwide in the second half of 2017 and achieving presence in 70% by 2019. Forecast, marketing & sales strategy, budget management, brand development, team coaching and Balance Score Card measurement, including negotiations with over 50 pareto clients of a database of more than 1000 clients nationwide. Show less

Jewelry Specialist - Management Program

• Apr 2016 - Feb 2017

Dufry – Jewelry Specialist (Jun ´16 – Jan’17) Develop high end relations with customers in order to obtain trust and confidence on buying Exotic, Precious, semi-precious stones and high end watches. Management of cases, exhibitions and back stock. Emerald expert in charge of developing the presentations on every cruise looking for potential customers. Dufry - Promotion Leader(May ´16 – Jun ´16) Develop raffles and activities that create interest un customers and therefore increase sales on a daily basis. Dufry – Sales Assistant (April ´16 – May ´16) Sales of general merchandise such as souvenirs, Liquor & Tabaco, watches and custom jewelry among others. Show less

English and Marketing Teacher

• Aug 2014 - Apr 2016

EEnglish teacher levels 1, 2, 3, 4 ,5, 6 & 7 – 25 hours a week with over 200 students per semester. Business hours developing marketing strategies for the department and taking care of indicators defining metrics and control. Engage with 100 students to participate in solving real life case studies, flip classroom and theory in subjects such as 4P´s, 360° Strategy ATL-BTL, Sales Management – Negotiation and Brand Management. Full participation in business certificates for international teachers translating and giving support in class. Show less

Sr. Product Manager

• Dec 2011 - Jan 2013

Home Appliances – Microwaves, Ovens, Stoves, and Extractors. In charge of Marketing budget to develop 360º campaigns with the development of special exhibitions in top customers nationwide thru POS activities, ADOC racks and merchandising achieving 30% growth in 2012 and second position in market share value sales (GFK Colombia 2012) with over 15 Backoffice indirect team players. Forecast definition for merchandise from Italy, China, and the US, with the special task of managing Italy’s ETS and therefore have inventory all year long, achieving an increase from 30% stock in the second semester of 2011 to a 70% in the second semester of 2012 and negotiation with clients such as Exito, Carrefour (Jumbo), Alkosto among others. Show less

Product Manager

• Feb 2010 - Sep 2010

Hair&Body Care Division (deodorants, body lotion, Bath Gels) Manage Marketing budget developing a 360º strategy for the 2010 soccer world cup which included a digital strategy and POS campaign in alliance with Ducati and Oakley where customers with purchase were able to play in a game uploading the possible scores and accumulated points for over 100 million pesos in prizes, achieving a 150% growth in the second and third quarter vs. YTD previous year and 210% vs. 2006 world cup (Nielsen Colombia 2006 to 2010.) Show less

Product Manager

• Jan 2008 - Feb 2010

Audio Division – Cameras & Video Cameras Manage Marketing Budget with a main focus on BTL strategies with activities executed in the top pareto POS stores, with 50 racks and the best 50 sales associates that managed the exhibitions, achieving #1 in value and volume market share 2 years in a row (Nielsen 2008 & 2009) with the support of 6 direct team players and over 70 indirect back office and sales team. Negotiations with HQ for camera prices and additional budget, and also with clients such as Exito, Carrefour, Alkosto, Fotojapon and Panamericana, developing exclusive products for the 3 biggest retailers in 2008 & 2009 securing 60% of the camera stock. Show less

Account Executive

• Jun 2006 - Jan 2008

Marketing research with information for the category such as volume and value sales, market share, numerical and pounded distribution, turnover among others for customers such as Bimbo, Movistar, Sanford, Confitecol & Levapan. Marketing research with information for the category such as volume and value sales, market share, numerical and pounded distribution, turnover among others for customers such as Bimbo, Movistar, Sanford, Confitecol & Levapan.

Marketing Analyst

• Sep 2005 - Jun 2006

Health Care division (Duo & Hansaplast) and Regional Web page coordinator Brainstorm sessions to develop marketing strategy, Execute product manager strategy on the POS and supervise Nivea´s Web page. Health Care division (Duo & Hansaplast) and Regional Web page coordinator Brainstorm sessions to develop marketing strategy, Execute product manager strategy on the POS and supervise Nivea´s Web page.