David McGuire

Postgraduate Promotions and Recruitment at NOSM University | Université EMNO
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Contact Information
us****@****om
(386) 825-5501
Location
Sudbury, Ontario, Canada, CA

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5.0

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LinkedIn User

David is a top-notch coworker and mentor. Throughout the many projects I worked on with him, he taught me so much about marketing strategy, campaign management, and media relations. He has a vast range of skills and knowledge in business and marketing, and is a very forward thinking individual. His creative thought process and leadership makes him a key asset to any organization.

Byron Gillespie

David is a fantastic colleague and manager whose expansive knowledge far exceeds his title at any given time. I collaborated with David on several projects and initiatives and was always appreciative of his willingness to make himself available, answer any questions, and his ability to lead by example. David’s skill set is difficult to quantify given how many areas he exceeds in. While he has a fantastic marketing mind in general, he also has a keen eye for design, and has a vast degree of digital and web experience. His background in the retail sector has provided him with a customer-centric focus and his ability to curate quality and meaningful experiences always managed to resonate with our target demographics. With an ability to bring an energy with him that lights up a room as soon as he enters it, David is just as engaging in casual conversation as he is inside of a board room. A leader with a genuine touch, David acts with a calmness that seems wise beyond his years. I appreciated that David would always answer my silly questions in spite of him having a mountain of work on his desk, which made it easy to respect his natural authority. My impression of David is that he has a chameleon-like ability to adapt to the requirements of just about any industry and I truly believe that any organization would be extremely fortunate to have him added to their roster. A great colleague, a better manager, and a trusted friend on top of it all!

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Experience

    • Canada
    • Higher Education
    • 200 - 300 Employee
    • Postgraduate Promotions and Recruitment
      • Feb 2020 - Present

    • Canada
    • Book and Periodical Publishing
    • 700 & Above Employee
    • Media Strategist
      • Aug 2019 - Feb 2020

      • Develops strategic digital marketing campaigns for Postmedia clients • Analyses client campaigns and provided recommendations for improvements • Trains and educates the Postmedia sales team on the latest trends in digital marketing • Develops strategic digital marketing campaigns for Postmedia clients • Analyses client campaigns and provided recommendations for improvements • Trains and educates the Postmedia sales team on the latest trends in digital marketing

    • Canada
    • Museums, Historical Sites, and Zoos
    • 100 - 200 Employee
    • Senior Marketing Specialist
      • Nov 2014 - Jun 2019

      • Directed all marketing campaigns across all channels both traditional and digital for both Science North and Dynamic Earth • Media contact for all Science North and Dynamic Earth inquiries • Organised launch events for funding announcements and exhibit openings • Created and approved social media content strategies • Analysed campaign results to provide insights for future ad campaigns • Managed a staff of up to four employees • Oversaw and provided analysis on the department’s budget Show less

    • Canada
    • Financial Services
    • 1 - 100 Employee
    • Marketing Associate
      • May 2011 - Oct 2014

      • Redesigned, updated and maintained the company website • Launched the company’s social media initiatives • Managed a staff of two employees • Created and coordinated a 40 day, 40 stop tour of Ontario • Coordinated attendance and presentations to over 15 conferences per year • Designed, created, and approved marketing material • Planned and attended numerous conferences as a displayer • Redesigned, updated and maintained the company website • Launched the company’s social media initiatives • Managed a staff of two employees • Created and coordinated a 40 day, 40 stop tour of Ontario • Coordinated attendance and presentations to over 15 conferences per year • Designed, created, and approved marketing material • Planned and attended numerous conferences as a displayer

    • Canada
    • Retail
    • 700 & Above Employee
    • Marketing Analyst - Refrigeration, Freezers, Sewing and Vacuums
      • Jul 2010 - May 2011

      • Created, proofed and approved all advertisements for assigned departments, including newspaper, flyer, catalogue, television and radio• Ensured supplier marketing initiatives were properly executed in print media• Analyzed competitors and worked with buying teams on how to counter the competition’s best offers on a continual basis• Helped develop field communications for stores to communicate new promotions or changes to existing promotions

    • Internet Marketing Co-Ordinator
      • Sep 2008 - Jul 2010

      • Managed and updated all Major Appliances content on sears.ca• Created and developed marketing initiatives for suppliers for sears.ca• Acted as a liaison between the Major Appliances and E-commerce divisions

  • TBWA Toronto
    • Toronto, Canada Area
    • Intern
      • 2008 - 2008

      • Managed client projects at various stages of development • Helped manage and maintain client-agency relations • Managed client projects at various stages of development • Helped manage and maintain client-agency relations

Education

  • Wilfrid Laurier University
    Bachelor, Business Administration
    2004 - 2007
  • Wilfrid Laurier University
    Bachelor of Business Administration (B.B.A.), Marketing
    2004 - 2007

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