Experience

Cosán Group

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Interim Chief Marketing Officer

  • Mar 2023 - Present

  Cosan Group is the nations leading preventative care coordination company, with a tool suite to help physicians, healthcare organizations and payers improve patient outcomes through innovative technology. The collective goal is to support a resilient population of older adults as they look to successfully age in place or with the support of families and caregivers. Cosan Group is the nations leading preventative care coordination company, with a tool suite to help physicians, healthcare organizations and payers improve patient outcomes through innovative technology. The collective goal is to support a resilient population of older adults as they look to successfully age in place or with the support of families and caregivers.



Marketing Transformation Network

• Founder, Chief Executive Officer

  • Apr 2022 - Present

  Marketing Transformation Network is a group of talented modern Marketers with deep experience in data, analytics, strategy, creative, marketing technology and media. We work with organizations in the Healthcare, Financial Services and Insurance industries to solve acquisition, retention and engagement issues through creating and delivering optimal customer experiences and business outcomes. Marketing Transformation Network is a group of talented modern Marketers with deep experience in data, analytics, strategy, creative, marketing technology and media. We work with organizations in the Healthcare, Financial Services and Insurance industries to solve acquisition, retention and engagement issues through creating and delivering optimal customer experiences and business outcomes.



Charlesbank Capital Partners

• United States
• Venture Capital and Private Equity Principals
• 100 - 200 Employee

• Executive Advisor

  • Nov 2022 - Present

  Charlesbank Capital Partners is an established private equity firm with a consistent track record, disciplined investment strategy and long-standing commitment to the middle market Charlesbank Capital Partners is an established private equity firm with a consistent track record, disciplined investment strategy and long-standing commitment to the middle market



MAKE Technology Solutions

• United States
• Marketing Services
• 1 - 100 Employee

• Executive Advisor

  • Aug 2022 - Present

  MAKE Technology Solutions is a customer experience consulting firm with deep experience in data management, analytics, marketing technology and customer strategy. MAKE Technology Solutions is a customer experience consulting firm with deep experience in data management, analytics, marketing technology and customer strategy.



Salient Global

• United States
• Advertising Services
• 1 - 100 Employee

• Executive Advisor

  • Nov 2022 - Present

  Salient Global is a next-generation growth platform purpose-built to deliver what brands and companies need; data-enriched marketing and technology solutions that deliver sustained growth. Salient Global is a next-generation growth platform purpose-built to deliver what brands and companies need; data-enriched marketing and technology solutions that deliver sustained growth.



Uncovered Healthcare

• United States
• Mental Health Care

• Executive Advisor

  • Sep 2022 - Present

  Uncovered Healthcare is a subsciption service that researches thousands of prescription savings programs and uncovers the best discounts available for your prescriptions. Uncovered Healthcare is a subsciption service that researches thousands of prescription savings programs and uncovers the best discounts available for your prescriptions.



Real Chemistry

• United States
• Advertising Services
• 700 & Above Employee

• Group President, Global Integrated Solutions

  • Aug 2020 - Apr 2022

  As Group President, Integrated Solutions at Real Chemistry (formerly known as W2O Group) and a member of the Executive Leadership team, I was responsible for the development of all capabilities and accompanying solutions for a scalable CRM, Paid Media and performance marketing offering to support all healthcare clients and prospects looking for innovation and transformation in the digital health ecosystem. With a keen eye toward AdTech, MarTech and all digital and CRM services, I had responsibility for a team of 500 marketing professionals and $150M + P&L, whose objective was to deliver measurable results from a data-driven, tech-enabled perspective in line with the overall mission of Real Chemistry to Make the World a Healthier Place. In addition to setting the value proposition, Go-To-Market strategy, and leading key client relationships who directly buy these services from Real Chemistry (analytics, strategy, paid media, CRM, influencer and performance marketing), I was also focused on supporting M&A activity through due diligence and the integration of add-ons in the technology, digital, media, and analytics space.



Merkle

• United States
• Blockchain Services
• 1 - 100 Employee

• Senior Vice President

  • Oct 2017 - Sep 2020

  I led the Healthcare practice at Merkle, responsible for the global value proposition, strategy and delivery of the Merkle Health capabilities serving the industries best brands across Pharma, Health Insurance, Hospital Systems and Wellness.

• Senior Vice President, Partner

  • Jan 2015 - Sep 2017

  Check out one of our best examples of Performance Marketing that highlights the great work we do with a great partner in the New York City marketplace.

• VP - Partner, Insurance & Wealth Management Consulting

  • Nov 2010 - Dec 2014

  Strategic consulting, segmentation, data and analytics designed to plan, develop and execute results-oriented marketing campaigns across Individual and Institutional insurance and wealth management clients.



Prudential Financial

• United States
• Financial Services
• 700 & Above Employee

• VP of Marketing

  • Feb 2009 - Nov 2010

  I led the Individual Marketing team focused on delivering an optimal Particpant Experience to our 401(k) investors through their employer benefit plance. We had responsibility for the Individual Marketing strategy, execution and measurement of campaigns to drive participant engagement, retention and education of saving for retirement while also growing the firms Assets Under Management. I led the Individual Marketing team focused on delivering an optimal Particpant Experience to our 401(k) investors through their employer benefit plance. We had responsibility for the Individual Marketing strategy, execution and measurement of campaigns to drive participant engagement, retention and education of saving for retirement while also growing the firms Assets Under Management.



Aetna

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Head of Marketing

  • Jun 2005 - Feb 2009

  I led a team of 50 Marketing professionals internally and relationships with KBM for CRM technology and Grey Direct for advertising to drive acquisition and retention across all Individual and Group markets. Our remit included Marketing and Media strategy, planning, execution and measurement across all online and offline channels, including creative development. I also had P&L responsibility for a $70M annual marketing and media budget. I led a team of 50 Marketing professionals internally and relationships with KBM for CRM technology and Grey Direct for advertising to drive acquisition and retention across all Individual and Group markets. Our remit included Marketing and Media strategy, planning, execution and measurement across all online and offline channels, including creative development. I also had P&L responsibility for a $70M annual marketing and media budget.



Mintz & Hoke

• United States
• Advertising Services
• 1 - 100 Employee

• Head of Client Service

  • Jun 2000 - Jun 2005

  Head of Client Services of $50M Agency Head of Client Services of $50M Agency


Wolf Group
• Poland
• Design Services
• Head of Business Development

  • Jun 1994 - Jun 2000

Meldrum & Fewsmith Advertising
• Account Executive

  • 1994 - 1999