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5.0

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Luke McConnell, MBA

David was an excellent boss and supervisor. He is passionate about community relations for two reasons. First to develop and give back to the local communities of West Michigan. The second reason is to build Amway's brand reputation through effective marketing and philanthropic initiatives. It was a pleasure to work underneath him, and I would highly recommend working with or under David if one gets an opportunity.

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Experience

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Director of Development and Communications for Guiding Light
      • Jul 2022 - Present
    • United States
    • Consumer Services
    • 1 - 100 Employee
    • Head of Global Corporate Social Responsibility & West Michigan Community Relations
      • Aug 2019 - Jul 2022

      Built and implementing a global Corporate Social Responsibility strategy that connects with the company's core competencies of nutrition and empowerment. Responsible for implementation of our global Power of 5 program that positively impacts 240,000 children annually. Race Director of the annual Amway River Bank Run that brings over 13,000 runners annually to downtown Grand Rapids. Continue to oversee the West Michigan Community Relations work including employee engagement, giving & volunteering, dispersing impact grant funding, collaboration with community non-profits, sponsorship activations, media relations, and liason for c-suite and founding families. Show less

    • Amway Manager of West Michigan Community Relations
      • Feb 2010 - Aug 2019

      Built and implemented the strategy for West Michigan Community Relations in Ada, Michigan and Buena Park, California. Responsible for employee engagement, giving & volunteering, dispersing impact grant funding, collaboration with community non-profits, sponsorship activations, media relations, and liason for c-suite and founding families.

    • Brand Marketer - Amway Brand
      • Apr 2008 - Jan 2010

      Partnered with the CMO to re-brand the Amway global positioning and build out launch in conjunction with the company's 50th anniversary. Negotiated the sponsorship of the Amway Center in Orlando, Florida and built all marketing assets associated with the building.

    • Marketing Communications Project Manager
      • Oct 1995 - Mar 2008

      Led multi-departmental collaborative teams to produce communications content and strategies for distributors in North America

Education

  • Western Michigan University
    Bachelor of Arts (B.A.), Comunications/Journalism

Community

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