Experience

Serviceteam IT Limited

• United Kingdom
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Director

  • Juni 2018 - –Heute



Electronic Data Systems

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Head of Digital

  • Apr. 2006 - Dez. 2009

  + Created, implemented, and delivered on a digital data & analytics strategy to support strategic and operational priorities+ Transformed the use of customer data, to help the board and executive team to make stronger business decisions+ Responsible for high-level reporting and analysis on a regular basis presenting to the executive board+ Created a centralised data and analytics system to optimise client and market data including generating targeting strategies+ Worked closely with Marketing, the Development team, and Product Development team to ensure that all of systems were aligned to support effective marketing in a personalised consumer-focused way+ Centralised data and analytics to optimise marketing spend and targeting



Cable & Wireless

• United Kingdom
• Telecommunications
• 1 - 100 Employee

• Digital PR Executive

  • Sept. 2003 - März 2005

  + Developed the Digital PR and Outreach service+ New business development, pitching to clients+ Mentored junior staff, managed account managers and worked in tandem with the SEO Manager+ Created and managed Digital PR campaigns+ Took ownership of the Digital PR strategy+ Developed media lists and nurtured relationships with journalists+ Maintained campaign momentum until targets were met + Developed the Digital PR and Outreach service+ New business development, pitching to clients+ Mentored junior staff, managed account managers and worked in tandem with the SEO Manager+ Created and managed Digital PR campaigns+ Took ownership of the Digital PR strategy+ Developed media lists and nurtured relationships with journalists+ Maintained campaign momentum until targets were met