David Liu

Director at E Ink Corporation
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Contact Information
us****@****om
(386) 825-5501
Location
Taiwan, TW

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Experience

    • United States
    • Appliances, Electrical, and Electronics Manufacturing
    • 400 - 500 Employee
    • Director
      • Aug 2016 - Present

      ePaper promotion ePaper promotion

    • IT Services and IT Consulting
    • Senior Director
      • Jan 2016 - Jul 2016

      Business development for the rugged tablet PC in the verticals of retail, hospitality, public safety, etc. ( iRuggy- Flytech group memeber) Business development for the rugged tablet PC in the verticals of retail, hospitality, public safety, etc. ( iRuggy- Flytech group memeber)

    • Taiwan
    • Computer Hardware
    • 1 - 100 Employee
    • Senior Director
      • Mar 2015 - Jan 2016

      • Business development for the rugged tablet PC in the verticals of retail, hospitality, public safety, etc. • Business development for the rugged tablet PC in the verticals of retail, hospitality, public safety, etc.

    • Taiwan
    • Appliances, Electrical, and Electronics Manufacturing
    • 700 & Above Employee
    • Sales Director
      • Nov 2013 - Feb 2015

      • Led Sales, FAE, and Engineering Service teams ( 3 teams, 15 people) for TFT-LCD & touch panel promotion, technical support, and after service in the southern China market.• Developed and maintained the tablet & handset business of the southern China.• Leveraged the value chain of the southern China, including LCD module maker, driver IC maker, device design house, and brand customer, to integrate a complete LCD module for the promotion of panel. • Analyzed and estimated the cost structure of LCD module & touch panel module, which are made by local module makers, for the best panel pricing.• Coached managers for better skills to lead and to cheer up team members for expected goals. • Recruited and optimized the usage of manpower in terms of sales, engineering, and quality service. Show less

    • Sales Director
      • Oct 2010 - Nov 2013

      • Developed the touch panel business from scratch (since Dec, 2010), and achieved the sales revenue of 33M USD in 2012 and 250M USD in 2013. • Built-up and motivated the sales teams (from 1 people sales team in 2010 to 2 sales teams (10 people) in 2013, covering the Great China, Japan, North America, and Korea markets) to engage global markets for touch panel promotion, especially the markets of Notebook PC, tablet PC, AIO pc, and smart phone.• Presented the technical sales kits, which cover product structure, material features, supply chain, manufacturing process etc, and trained the team capable to do so for better promotion.• Tracked and reported the execution of BP to executive level, including CEO, EVP, and BU head.• Collected market intelligence and analyzed competitors to come out better tactics and product strategy for winning projects.• Awarded the projects of smart phone, Notebook PC, All-in-one PC and tablet PC from global customers, including Nokia, Acer, Sony Mobile, Sony VIAO, ASUS, Lenovo, Toshiba, HP etc.• Started to develop business in India, aiming at tablet PC market first. Show less

    • Senior Manager
      • Sep 2006 - Dec 2010

      • Led a 9 people sales team for the business of TFT LCD of mobile phone in the markets of Taiwan, China, and Korea.• Grew market share from 14% into 20% (total 80M unit sales) and accomplished 167MN USD in sales revenue (YoY: 60%) in the white-brand handset market of China, 2009.• Doubled unit sales of the white-brand handset market in China( from 24M pcs in 2007 into 48M pcs in 2008).• Set up metrics to evaluate business contribution of each distributor and conducted monthly business review for motivating the distributors of Great China to achieve monthly sales goals.• Collected the market demand of white-brand handset and proposed potential product specification and product portfolio to the product marketing team. Show less

    • Assistant Manager
      • Sep 2004 - Sep 2006

      • Built-up and trained local sales force for the promotion of audio-video TFT-LCD in the applications of digital camera, portable DVD player, car, security, MP3, MP4, etc. • Collaborated with the engineering service team to manage customer claims on quality issue. • Managed the distributors, who marketed AUO products. • Built-up and trained local sales force for the promotion of audio-video TFT-LCD in the applications of digital camera, portable DVD player, car, security, MP3, MP4, etc. • Collaborated with the engineering service team to manage customer claims on quality issue. • Managed the distributors, who marketed AUO products.

    • Taiwan
    • Appliances, Electrical, and Electronics Manufacturing
    • 700 & Above Employee
    • Senior Sales Engineer
      • Mar 2003 - Sep 2004

      • Promoted audio-video TFT-LCD and maintained the DSC ODM accounts. • Promoted audio-video TFT-LCD and maintained the DSC ODM accounts.

    • Sales Engineer
      • Mar 2000 - Jan 2001

      • Promoted the connectors of Japan HRS Corp. to PC ODM and panel makers. • Promoted the connectors of Japan HRS Corp. to PC ODM and panel makers.

    • Deputy Commander/Platoon Leader (Rank of the first lieutenant)
      • Sep 1995 - Feb 1999

Education

  • Thunderbird School of Global Management
    Master of Business Administration (MBA), International Business
    2001 - 2003

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