David Littlewood
Senior Director, National Sales at Fraserway RV- Claim this Profile
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Bio
Dawn Dymon
I reported into David for over 4 years while leading the HMV and WalMart Canada accounts and I continue to seek his advice even today. David has the rare ability to see things differently - finding a positive solution where others can't, looking at things from a different angle, and consistently remaining positive even when serious business challenges arise. His management style is very inclusive and he ensures that each member has input and takes ownership for their decisions. He is a strong business leader who is a mentor to many of us who had the pleasure of working with him at Fox.
Loveena Chera
I worked with David while heading up the Entertainment group at Best Buy Canada. David was an amazing partner and helped to grow our business by taking a win-win approach to everything that he did. He was always a pleasure to work with and added value in our strategic discussions about the business as a whole. David always took the time to make sure all the details were taken care of and always did so with a smile on his face. A team player and clearly someone that was very highly respected and regarded in his own organization as well as ours.
Dawn Dymon
I reported into David for over 4 years while leading the HMV and WalMart Canada accounts and I continue to seek his advice even today. David has the rare ability to see things differently - finding a positive solution where others can't, looking at things from a different angle, and consistently remaining positive even when serious business challenges arise. His management style is very inclusive and he ensures that each member has input and takes ownership for their decisions. He is a strong business leader who is a mentor to many of us who had the pleasure of working with him at Fox.
Loveena Chera
I worked with David while heading up the Entertainment group at Best Buy Canada. David was an amazing partner and helped to grow our business by taking a win-win approach to everything that he did. He was always a pleasure to work with and added value in our strategic discussions about the business as a whole. David always took the time to make sure all the details were taken care of and always did so with a smile on his face. A team player and clearly someone that was very highly respected and regarded in his own organization as well as ours.
Dawn Dymon
I reported into David for over 4 years while leading the HMV and WalMart Canada accounts and I continue to seek his advice even today. David has the rare ability to see things differently - finding a positive solution where others can't, looking at things from a different angle, and consistently remaining positive even when serious business challenges arise. His management style is very inclusive and he ensures that each member has input and takes ownership for their decisions. He is a strong business leader who is a mentor to many of us who had the pleasure of working with him at Fox.
Loveena Chera
I worked with David while heading up the Entertainment group at Best Buy Canada. David was an amazing partner and helped to grow our business by taking a win-win approach to everything that he did. He was always a pleasure to work with and added value in our strategic discussions about the business as a whole. David always took the time to make sure all the details were taken care of and always did so with a smile on his face. A team player and clearly someone that was very highly respected and regarded in his own organization as well as ours.
Dawn Dymon
I reported into David for over 4 years while leading the HMV and WalMart Canada accounts and I continue to seek his advice even today. David has the rare ability to see things differently - finding a positive solution where others can't, looking at things from a different angle, and consistently remaining positive even when serious business challenges arise. His management style is very inclusive and he ensures that each member has input and takes ownership for their decisions. He is a strong business leader who is a mentor to many of us who had the pleasure of working with him at Fox.
Loveena Chera
I worked with David while heading up the Entertainment group at Best Buy Canada. David was an amazing partner and helped to grow our business by taking a win-win approach to everything that he did. He was always a pleasure to work with and added value in our strategic discussions about the business as a whole. David always took the time to make sure all the details were taken care of and always did so with a smile on his face. A team player and clearly someone that was very highly respected and regarded in his own organization as well as ours.
Experience
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Fraserway RV
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Canada
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Leisure, Travel & Tourism
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100 - 200 Employee
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Senior Director, National Sales
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Apr 2023 - Present
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Agrifoods International Cooperative Ltd
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Food & Beverages
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1 - 100 Employee
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Director Of Sales - Canada, The a2 Milk Company
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May 2022 - Apr 2023
Leadership of all national sales strategic initiatives and direct account management of Loblaws, Sobeys, OFG and all other direct customers. Broker & retail coverage leadership.
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Director Of Sales, USA Market, Costco, Amazon USA, Int'l Export, Earth's Own Food Company
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Nov 2019 - May 2022
Oversight of team of two driving our USA market, Direct account management of Amazon North America and Int'l Export markets.Leadership of the USA market, including broker contract negotiations, retailer presentations and listing negotiations, mentoring and leadership of a team consisting of one BDM and one Territory Manager.Sales leadership of the International Export market (excluding USA)
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20th Century Studios
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United States
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Media Production
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700 & Above Employee
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Vice President Sales - CPG Physical Media & Digital Distribution
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2010 - Nov 2019
I have held numerous positions of increasing responsibility over the last 17.5 years at Fox, with the last decade as Vice President Sales where I have held three separate roles. I started my tenure as VP by leading the Target U.S. sales team for 3 years overseeing all sales and deal terms negotiations, then led the Canada Physical and Digital sales team for 4 years, and most recently I have driven physical media CPG sales in the role of VP Sales, leading contract negotiation, joint business planning and sales execution with Best Buy Canada, Sunrise Canada and Deals Are Us Canada. I also indirectly lead a team of both Fox and eOne employees that support the Best Buy Canada account in the Supply Chain and business planning functions. Show less
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Executive Sales Director
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2006 - 2010
As Executive Director Sales I oversaw a team of 4 sales professionals managing the major Key Accounts, including Wal-Mart, Best Buy, Amazon, HMV and Costco Canada. - Optimized account P&L's, negotiated annual business term agreements for each account, coached & mentored my team- Delivered against KPI's- Developed innovative solutions to challenges, including designing new corrugate programs to optimize placements
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Sales Director
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2002 - 2006
As Sales Director, I directly managed the Best Buy Canada key account in addition to leading two Western Canada based sales representatives.- Delivered 100%+ of my sales targets each year at Best Buy- Coached and mentored my team to over-deliver against their account targets
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PepsiCo
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United States
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Food and Beverage Services
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700 & Above Employee
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Business Development Manager
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Dec 2000 - Apr 2002
During my tenure at PepsiCo's CPG food division QTG Canada, I developed the strategic plan and executed it with the Overwaitea Food Group to deliver strong results for QTG, exceeding my targets by 10%. I directly managed all aspects of the sales function, including P&L optimization, contract negotiations, and sales presentations, engaging with senior leadership both internally and externally to maximize results. During my tenure at PepsiCo's CPG food division QTG Canada, I developed the strategic plan and executed it with the Overwaitea Food Group to deliver strong results for QTG, exceeding my targets by 10%. I directly managed all aspects of the sales function, including P&L optimization, contract negotiations, and sales presentations, engaging with senior leadership both internally and externally to maximize results.
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Unilever
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United Kingdom
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Manufacturing
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700 & Above Employee
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Field Sales Manager
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Sep 1998 - Nov 2000
While at Unilever, I held two different positions. Once hired, I engaged directly with Sobeys West as Business Development Manager for approximately 15 months and oversaw all sales functions. Near the end of my tenure in this position, The Advantage Group conducted an independent survey of all supplier contacts interacting with Sobeys West, and Lipton / Unilever was ranked #1 amongst its peer group. I was also awarded the Lipton President's Award for Sales Excellence for that year. I was then promoted to Field Sales Manager for Western Canada when Lipton merged with Lever-Pond's and Good Humor Breyers. In this role I was charged with re-structuring and then leading a team of 20 direct & in-direct sales professionals across Western Canada. I oversaw business plan development, negotiation and execution activities for Thrifty Foods, HY Louie, Wallace & Carey and AG Foods. Show less
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General Mills
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United States
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Manufacturing
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700 & Above Employee
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Business Development Manager
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May 1991 - Sep 1998
I started as a sales representative with General Mills right out of University and was promoted up through the ranks to Business Development Manager on Canada Safeway within 4 years. I led the Safeway S-Cop category management process for the baking mixes category during my tenure, and oversaw all sales and account budget P&L functions. I started as a sales representative with General Mills right out of University and was promoted up through the ranks to Business Development Manager on Canada Safeway within 4 years. I led the Safeway S-Cop category management process for the baking mixes category during my tenure, and oversaw all sales and account budget P&L functions.
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Education
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1986 - 1991
Simon Fraser University
Bachelor of Business Administration - BBA, Marketing, Human Resource Management
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