Experience

Wilderton

• Food and Beverage Services
• 1 - 100 Employee

• National Sales Director

  • Mar 2021 - Present

  https://wildertonfree.com/pages/the-story https://wildertonfree.com/pages/the-story



DRY Soda Co.

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Director of Business Development and National Sales Strategy

  • Feb 2020 - Feb 2021

  Dry Soda Company’s sparkling botanical bubbly is taking non-alcoholic beverages from an afterthought to a “MUST HAVE” for every celebration occasion! We're elevating zero-proof celebrating for ALL! Dry Soda Company’s sparkling botanical bubbly is taking non-alcoholic beverages from an afterthought to a “MUST HAVE” for every celebration occasion! We're elevating zero-proof celebrating for ALL!



Young's Market Company

• United States
• Beverage Manufacturing
• 700 & Above Employee

• EVP / GM - Washington

  • Jun 2017 - Jul 2019

• Regional Vice President of Sales

  • May 2016 - May 2017

  Managing Brown Forman's business for Young's Market in 3 states: WA, AK and HI.Young's Market Co proudly sells and distributes Brown Forman's leading spirits brands:Jack Daniels Whiskey (including Fire & Honey), Gentleman Jack Whiskey, Woodford Reserve Bourbon, Old Forester Bourbon, El Jimador 100% Agave Tequila, Herradura Tequila, Canadian Mist and Finlandia Vodka and wine brands: Sonoma Cutrer and Korbel Sparkling

• Vice President of Sales

  • May 2015 - May 2016

  Alliance Division: Bacardi, Brown Forman & Remy MartinManage, plan, organize and direct the execution of Alliance and Young's Market Co's objectives through assigned dedicated team to achieve corporate supplier objectives for the state of Washington.



Terlato Wines

• United States
• Beverage Manufacturing
• 1 - 100 Employee

• Vice President - International

  • Jan 2014 - Apr 2015

• Regional Manager - Northwest

  • Oct 2012 - Dec 2013

  Managed an 8 state, 18 distributor territory in the Northwestern U.S. Improved profitability in the region 2.6%, took WA depletions from -40% vs LY to +12% in 10 monthsGuided our company through a major distributor realignment in OR/WARoutinely conducted business reviews with distributor senior management and presented monthly programming to sales staff



Starbucks

• United States
• Retail
• 700 & Above Employee

• International Business Development

  • Mar 2012 - Oct 2012

  Starbucks is growing internationally at an unprecedented rate. I assembled and lead a team that built and executed an export model to handle our international business. I played a key role in relaunching our RTD business in China to include contract negotiations, export and product development. I was also engaged with our partners in EMEA for strategic direction and business development in the region. Starbucks is growing internationally at an unprecedented rate. I assembled and lead a team that built and executed an export model to handle our international business. I played a key role in relaunching our RTD business in China to include contract negotiations, export and product development. I was also engaged with our partners in EMEA for strategic direction and business development in the region.



Southern Glazer's Wine & Spirits

• United States
• Beverage Manufacturing
• 700 & Above Employee

• Vice President of Sales, Washington

  • Jul 2008 - Nov 2011

  I was fortunate to lead a team of 140 employees with 5 direct reports. My team generated $200mm revenue and achieved our AOP 3 of 4 years (two years by over 20%). I had full P&L responsibility. I met with great partners - top supplier mgmt. to discuss, market metrics, sales trends, marketing programs, new products, launches, incentives using the latest in technical CRM Software, IRI or Nielsen data, Diver and Margin Minder. This position afforded me the ability to work cross functionally for collaboration and consensus on executional metrics between Sales, Operations, Finance, Accounting, IT, HR and Corporate. Show less



The Odom Corporation

• United States
• Wholesale
• 200 - 300 Employee

• General Sales Manager

  • Sep 2006 - Jun 2008

  At Odom, I Managed a team of 75 employees with 3 direct reports, generated $125mm in revenue and had full P&L responsibility. My team and I achieved our AOP both years (one year over 20%). One of the many projects that stand out during my tenure as general sales manager was an analysis presented to the COO that looked at sales volume, headcounts and compensation, we came up with an optimized organizational structure according to how these elements came together.I also analyzed our compensation models and made a few recommendations that led to a performance based compensation program that was implemented for the entire organization. Great learning opportunities in this position. Show less

• Brand Manager, Supplier Relations

  • Jan 2006 - Aug 2006

  After moving back to Seattle from Europe, I was assigned to manage and communicate sales/marketing goals for our largest supplier – Gallo. I helped the team achieve our sales plan of +10%. I analyzed Nielsen/IRI for market share development and category trend analysis while gaining 5% market share. One great achievement was the completion of a project that analyzed profitability by brand/sku – gained 1.5% profit margin for the company ($120k).



E. & J. Gallo Winery

• United States
• Beverage Manufacturing
• 700 & Above Employee

• Senior Field Marketing Manager - Northern Europe

  • Nov 2001 - Dec 2005

  I had the enviable position to be responsible for all sales and marketing related business functions in 6 countries in Northern Europe. I was able to gain retail exclusive chain distribution in one of Denmark’s largest grocery chains with tough negotiations. My team consisted of 3 country managers and 6 importers, we developed business plans for each country containing sales goals, marketing and PR elements, pricing strategies (Euro conversions), operational tactics. We analyzed population, buying habits, category trends, pricing, historical sales trends and forecasts while holding regular meetings with Government officials to present sales opportunities. One of the fun parts about this position was conducting wine seminars, educational events for US Embassy and Diplomatic Corps and bi-weekly lectures for 50-150 people. Show less

• Area Manager - Category Management/Trade Development, Southern Region (TX)

  • Jun 2000 - Oct 2001

  Managed a team of 3 key account managersDeveloped sales strategies and presentations using state of the art CRM softwareDeveloped/nurtured relationships with major grocery chains through presentation and analysisRoutinely conducted business reviews for key accounts Presented monthly programming to distributor sales staffEmphasized training and recruiting

• Field Marketing Manager - Southern Region (TX)

  • Feb 1999 - May 2000

  Managed a team of 2 Field Marketing managersDeveloped sales strategies and presentations with distributor personnel – hit sales plan +5%Routinely conducted business reviews with distributor senior management Presented monthly programming to distributor sales staffEmphasized training and recruiting

• Regional Manager - Gov't Sales: Europe

  • Feb 1997 - Jan 1999

  Responsible for sales and marketing Embassies, Consulates, NATO bases and US Military installations in 22 countries in Europe and the Middle East.Grew European business +8% through new customer development and new product marketing initiativesManaged a team of 4 account managers – all successfully promotedRoutinely dealt with finance, operations and logistics departments (Euro conversion for pricing)Sold full containers to strategic accounts across the region – sold five new direct customers: US embassy in Cairo, Egypt, Naval base in Manama, Bahrain, 6th fleet in Naples, Italy, Heidelberg, Germany MWR and Izmir, Turkey Show less

• Territory Manager - SW Europe

  • Jan 1996 - Feb 1997

  Sold to and Managed accounts in Southwest Germany, Holland and Belgium for E&J Gallo's Gov't sales division.Account base was embassies, consulates and military installations.