Experience

Hong Kong Maxim's Group

• Hong Kong
• Food and Beverage Services
• 500 - 600 Employee

• Head of Department - Branding, Research & Development (HQ)

  • 2015 - Present

  General management of the Headquarter’s Branding & R&D Department which serves 80+ brands of the company overseeing these functions: • Digital Innovation Initiatives • Corporate Sustainability programme• CRM Strategy and Executions• Branding & UX/UI, Digital Marketing & Creative Strategy and Consultations • Innovative Concept R&D and Development • External Business Partners JP Weighted in more on group level digital transformation initiatives, together with cross-functional teams (PR, IT, Finance), line up multi-business units and develop mobile app/web platforms with insights from big data analysis to deliver delightful, efficient and competitive online experience. Currently striving group digital innovations.

• Head of Department - Branding & Advertising Department (HQ)

  • 2013 - 2016

  Worked closely with all COOs, GMs, and Heads of Marketing from all 7 cuisines business units. Formulating tactical and long term brand campaigns and business strategies through omni channels. Line up multiple external agencies to assist marketing heads to deliver business goals and orchestrated award winning advertising campaigns and well-known brands for HK market.To complete the Branding X Food synergy effect, new role added for head quarters' F&B concept innovations with latest trends spotting to drive new standards on product marketing and creating popular brands with signature products and dining experiences.

• Advertising & Brand Manager - Advertising Department (HQ)

  • 2007 - 2013

  Disrupted and built a value-added in-house agency ground up, transformed from a purely creative and design supporting department to a one-stop shop from strategy to production. Successful product marketing and advertising campaigns achieved with great ROI on sales and awareness. Winning various awards in marketing including the HKMA Award - GOLD AWARD in 2010.



City University of Hong Kong

• Hong Kong
• Higher Education
• 700 & Above Employee

• Deputy Programme Leader + Lecturer (Branding & Digital Multimedia)

  • Jan 2004 - Jan 2007



Grey Group

• United States
• Advertising Services
• 700 & Above Employee

• Digital Creative Director (GREY Relationship Marketing)

  • 2003 - 2004



Bates

• Advertising Services
• 1 - 100 Employee

• Digital Creative Director (CCGXM)

  • 2000 - 2003



Grey Group

• United States
• Advertising Services
• 700 & Above Employee

• Creative Director (GREY Interactive)

  • 1998 - 2000



m.i.n.d. production Ltd.

• Founder (acquired by GREY GROUP in 1998)

  • 1995 - 1998