Experience

Fortex Pty. Ltd.
• Australia
• Building Construction
• 1 - 100 Employee
• Chief Executive Officer

  • Oct 2021 - Present


Genesis Motors Australia

• Australia
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Head of Genesis Motors Australia

  • Nov 2019 - Apr 2020

  Responsible for Retail and Wholesale target achievement (own retail model), Marketing, Aftersales, Customer Satisfaction, Training and Network Strategy. Achievements included: The restructure of the Genesis team, identified roadmap for brand establishment and growth, implementation of test drive centre for Western Sydney, launch plan for new GV80 SUV and Genesis subscription model introduction. Responsible for Retail and Wholesale target achievement (own retail model), Marketing, Aftersales, Customer Satisfaction, Training and Network Strategy. Achievements included: The restructure of the Genesis team, identified roadmap for brand establishment and growth, implementation of test drive centre for Western Sydney, launch plan for new GV80 SUV and Genesis subscription model introduction.



BMW Group

• Germany
• Motor Vehicle Manufacturing
• 700 & Above Employee

• General Manager - Sales Channel Development

  • Jun 2011 - Oct 2018

  Responsible for Network Strategy, Profitability Steering, Network Development, digital strategy and Customer Satisfaction measures & initiatives.Achievements included: Expanded network and facilities circa 25% to handle projected volume growth. Delivered sustained improvement in customer satisfaction results across the BMW dealer network. 2.7% RoS BIC and #1 CSI for consecutive years.

• General Manager Sales

  • May 2009 - May 2011

  Developed and implemented sales strategies, incentives and programmes in order to exceed retail and wholesale sales targets, maximise profits for the business, increase market share and lead the luxury vehicle market of Australia.Achievements included: BMW Number 1 in luxury car market for consecutive years.

• Sales Operations Manager

  • Apr 2008 - Apr 2009

  Overall sales planning for new vehicles including long-range volume planning, performance measurement, ordering, logistics, development and implementation of dealer sales support programmes, dealer sales volume target setting and management of the BMW Company fleet.Achievements included: Increased Build To Order to a high of 30%, resulting in lower stock levels, which was a solution to address the impact of the GFC.

• Product and Market Planning Manager

  • Jun 2006 - Mar 2008

  Determined model line-up for Australian market and consequent price positioning of all BMW cars, BMW Individual cars and MINI product lines. Goal was to maximise volume and profit opportunities for BMW Group. Ongoing review and implementation of measures by segment to continue market leadership.Achievements included: Launch of products into many new growth segments, predominantly SUV, and achievement of BMW to be Number 1 in luxury market for all years in role. Fought for, and secured new Australian specification for BMW X5 (ongoing segment leadership achieved). Show less

• Product Manager - Cars

  • Jun 1999 - Jun 2006

  Product Manager for 1,3,5,6 and 7 Series ranges. Positioning, specification, analysis and communication of models in each series. Role included dealer communication, marketing collateral and press launches.Achievements included: Market leader for all portfolio models and introduced new models to segment in 1 Series and 6 Series.

• Financial Analyst

  • Jul 1994 - Jun 1999

  Formulation and control of marketing and variable cost budgets, liaising with internal and external auditors on statutory and management audits, reconciliation of general ledger balance sheet accounts and assistance in the preparation of the annual tax return with sole responsibility for the preparation of the fringe benefits tax return.