Marketing Manager

• Jan 2021 - Present

Responsible for the overall Miracles for Kids brand story. Work closely with all organizational departments to ensure an ongoing, unified marketing strategy to effectively communicate to all stakeholders – including board of directors, high net worth donors, prospective supporters, patient families, media and the community at large. Manages marketing team and relationships with external marketing support in public relations and creative agencies. Responsible for the overall Miracles for Kids brand story. Work closely with all organizational departments to ensure an ongoing, unified marketing strategy to effectively communicate to all stakeholders – including board of directors, high net worth donors, prospective supporters, patient families, media and the community at large. Manages marketing team and relationships with external marketing support in public relations and creative agencies.

Senior Consultant

• Nov 2019 - Jan 2021

Developing and implementing strategic digital marketing initiatives on a contract basis to meet short term KPIs. These assignments include SEM and SMM programs, as well as content generation. Developing and implementing strategic digital marketing initiatives on a contract basis to meet short term KPIs. These assignments include SEM and SMM programs, as well as content generation.

Senior Director of Client Services

• Apr 2011 - Nov 2019

Work directly with senior-level marketing executives to develop and implement marketing strategies to achieve very specific objectives, as well as create brand dominance. Success Stories: Global Cash Card Largest privately owned provider of payroll cards • Developed overall brand positioning concept - When the program started, they did not appear on any brand recognition surveys. Four years later, they were consistently mentioned in the top three. • Created digital and print ad campaigns and email programs focused on driving engagements • Developed the concept and overall design for trade show booth. Oversaw all aspects of national and local trade shows including pre-show and post-show marketing. Developed all supportive sales training aids for trade show engagement • Developed and managed Social Media program to expand audience and build a community of cardholders - Within 12 months increased engagements by 135% • Created email program to migrate inactive card users to being active - Email consistently attained a 30% open rate and 20% CTR. Month over month, inactive cardholders increased activity by an average of 15% (this equates to $1.5 million in increased revenue) ADP Largest provider of payroll services and payment solutions in the United States (B2B and B2C) • Developed strategic direction to introduce of new payment platform and created national launch • Created and managed digital campaign to increase engagement of cardholders • Produced multiple videos to promote new products and create leads • Utilized social media to create buzz regarding new products

President/Owner

• Jun 2001 - Apr 2011

Primarily responsible for developing branding and marketing strategies for clients and overseeing implementation of them. Managed agency operations and overall company profitability. Headed up new business efforts. Success Stories: Yoshinoya - www.yoshinoya.com Quick service restaurant chain • FSI program – Developed creative and managed distribution, including mapping analysis and demographic targeting, to deploy offer-driven monthly free standing insert program. Coupons consistently achieved 4 – 6% redemption rate (industry standard is 1%) • Social Media – Aggressively implemented a full social media program to all channels appropriate to target market. Facebook monthly active users increased from 28,000 to 123,000 in less than 12 months. Traffic to website consistently increased by 16% - 18% each month. • TV and Radio Campaigns – Created and produced quarterly, bilingual broadcast campaigns. Campaign drove 4-6% increased sales year over year, while most QSRs were flat during the same time period • Loyalty program – Instituted consistent loyalty program that grew fan base from 3,000 to 26,000 in less than 12 months Fantastic Sams – www.fantasticsams.com Family Haircutting Salons • New product introduction – Created new packaging for hair care products and launched to system of over 1,200 franchisees. Achieved an 80% program adoption within six months. • In-Store promotions – Produced quarterly in-store promotions and developed four-wall merchandising kits for franchisees. First year of program increased product sales by 40% over previous year. Consistently reached 20% increase year-over-year in subsequent years. • Online promotional materials system – created one of the very first online, automated systems to allow franchisees to order customized sales materials.

Vice President Marketing

• Jul 1999 - Jun 2001

Reported to the president of this Internet start-up company providing website content to companies using the Internet to market and sell their products and services. Responsible for brand development, marketing strategies, sales tools, advertising and national account strategies. • Developed marketing strategies and packaged the service message that resulted in capturing over $1 million in national account business in the first year. • Developed and implemented a variety of on-line marketing and sale’s tools that reduced both the selling process and costs by over 60%

Senior Director Of Marketing

• Jan 1999 - Jun 1999

Responsible for creating promotional programs to generate increased sales for chain of family-style restaurants. Worked with corporate chef and operations to create new menu items and special promotional offerings. Created in store merchandising and all four-wall marketing efforts. Responsible for creating promotional programs to generate increased sales for chain of family-style restaurants. Worked with corporate chef and operations to create new menu items and special promotional offerings. Created in store merchandising and all four-wall marketing efforts.

Senior VP Account Services

• Feb 1995 - Jan 1999

Responsible for developing and implementing comprehensive marketing and overall communications programs for B2B accounts in the high tech, computer, consumer and business-to-business industries. Also responsible to maximize the effectiveness of account service staff and maintain quality service levels. Responsible for developing and implementing comprehensive marketing and overall communications programs for B2B accounts in the high tech, computer, consumer and business-to-business industries. Also responsible to maximize the effectiveness of account service staff and maintain quality service levels.

President/Owner

• Dec 1990 - Feb 1995

Direct all operations of agency and maintain profitability of all accounts. Worked directly with primary accounts to provide strategic development of programs and oversee implementation. Responsible of all new business efforts and assimilation of new accounts. Also, provided creative direction and content for various campaigns. Direct all operations of agency and maintain profitability of all accounts. Worked directly with primary accounts to provide strategic development of programs and oversee implementation. Responsible of all new business efforts and assimilation of new accounts. Also, provided creative direction and content for various campaigns.

Account Supervisor

• Jan 1987 - Dec 1990

Managed all of the B2B accounts within the agency. Worked directly with clients' key stakeholders to develop programs and associated budgets. Coordinated all campaigns and projects within the agency to ensure they were on track to achieve stated objectives, comply with all brand standards, and meet all deadlines and budget parameters. Managed all of the B2B accounts within the agency. Worked directly with clients' key stakeholders to develop programs and associated budgets. Coordinated all campaigns and projects within the agency to ensure they were on track to achieve stated objectives, comply with all brand standards, and meet all deadlines and budget parameters.

Marketing Communications Manager

• May 1983 - Jan 1987

Responsible for creating, managing and monetizing in-house agency. Effectively managed co-op funds with partner companies to maximize budget. Led creative and account teams in the execution of comprehensive marketing and advertising programs, including print campaigns, sales collateral, lead generation programs, content creation and event marketing. Responsible for creating, managing and monetizing in-house agency. Effectively managed co-op funds with partner companies to maximize budget. Led creative and account teams in the execution of comprehensive marketing and advertising programs, including print campaigns, sales collateral, lead generation programs, content creation and event marketing.

Marketing Communications Specialist

• Feb 1979 - May 1983