Experience

MSD Norge

• Norway
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Marketing Technology Manager

  • Mar 2022 - Present

  Product owner and POC of all marketing technology stack & Tagging taxonomy used at MSD Norway: Responsible for the implementation, integrations and optimization of all marketing technologies, platform and tagging taxonomy used in our commercial activities. To enable integrated digital marketing across multiple channels, seamless data flow throughout the customer journey, and improved data availability to ultimately optimize MSD's marketing efforts and drive business value. Data Analytics : Continuously collect, analyse, measure and create interactive data visualizations from multiple data sources of consumers’ digital actions across all digital marketing campaigns and touch-points such as: SFMC, social media campaigns, website performance, PPC campaigns and SEO and share important business insights that drive success and business value. Key contributor in CFT - Commercial business units: As marketing technology manager and part of the Marketing & Digital Operation team, I contribute and assist the commercial business units in cross functional teams to achieve their overall business goals. By sharing my knowledge, expertise as well as being hands on and conducting tasks within the fields of my responsibilities across the various digital campaigns and projects. Current campaigns: 1.Lung Cancer Awareness 2.Genital Warts Campaign Show less



EMW Sport Horses

• Spectator Sports

• Digital Marketing Manager

  • Dec 2019 - Mar 2022

  Planning and executing all digital marketing campaigns by conducting: Creative and effective PPC campaigns, wise email marketing campaign management throughout the sales funnel, strong social media management and web optimization. Measure and report performance of all digital marketing campaigns and assess against ROI and KPIs and deliver insightful and actionable reports to relevant stakeholders.

• Digital Marketing Manager

  • Oct 2017 - Dec 2019

  Responsible for establishing and conducting strategic digital marketing plan. Which involved: Extensive market research on the industry, establish and manage the firm’s martech stack, develop and implement all digital marketing campaigns via various PPC ad platforms and email marketing and insure all campaigns are within the assigned budget and timeline, build and maintain our social media presence.Measure and report the overall ROI and KPIs of all digital marketing campaigns


JOE & THE JUICE
• Retail
• Barista

  • May 2014 - May 2017