Experience

Abercrombie & Kent Australia

• Australia
• Travel Arrangements
• 1 - 100 Employee

• Graphic Designer & Production Manager

  • Apr 2018 - Present

  Abercrombie & Kent is widely regarded as one of the world's leading luxury travel companies. Founded in 1962, it has grown into an international travel group with over 55 offices in 29 countries. The main focus of my role with A&K has been re-designing their print collateral and online presence to create a consistent brand style and voice across all channels, as well as implementing a vision to make A&K clearly identifiable as a luxury, aspirational brand.• Ongoing design and updating of all marketing collateral across all media channels, including multiple travel brochures up to 172 pages in length, magazines, flyers, print advertisements, direct mail, events, outdoor display and digital • Creation and implementation of style guides across all print and digital communications• Execution of a complete re-design and expansion of the company website, with ongoing improvements to user experience, site functionality, management and production of content• Implemention of an effective SEO strategy and management of Google Advertising Campaigns• Providing creative leadership, idea generation, copywriting, planning, brand development and concepts for all marketing activities• Lead the execution of all production requirements for all print and digital projects• Manage up a high performing team of copywriters, product managers and executives across all communication and creative design projects



African Wildlife Safaris and Natural Focus

• Australia
• Leisure, Travel & Tourism
• 1 - 100 Employee

• Graphic Designer, Web Designer & Online Media Manager

  • Oct 2014 - Mar 2018

  African Wildlife Safaris and partner brand Natural Focus Safaris have been specialising in travel to exceptional wilderness and wildlife destinations for over 30 years. In my second role with this company, my core focus was on leading and implementing a new brand and communication strategy, and developing creative design in support of a more focussed marketing objective in promoting the company’s niche product to its target demographic. This involved a total overhaul of their print collateral, online presence and electronic marketing strategies. • Redesigned all marketing communications to better reflect the brand position for all media channels including multiple travel brochures up to 144 pages in size, magazines, flyers, print advertisements, direct mail, events, outdoor display and digital • Executed a complete re-design and expansion of the company website • Provided creative leadership, idea generation, copywriting, planning, brand development and concepts for all marketing activities• Implemented an effective SEO strategy, managed Google Advertising Campaigns and activated a broader social media program• Participated in product development



Australian School of Applied Management (ASAM)

• Australia
• Education Management
• 1 - 100 Employee

• Graphic Designer & Web Designer

  • Mar 2013 - Oct 2014

  The Australian School of Applied Management (ASAM) provide exceptional leadership & management training. Their public and in-house management development programs focus on developing the capacity of leaders at all levels. During role as graphic designer and web developer, I managed a re-branding program across its multiple identities that acknowledged the unique market position that ASAM occupies with a view to increasing market awareness. • Executed major rebranding across all channels• Created style guides for application across all print and digital communications• Produced updated designs and conceived marketing concepts for use across multiple marketing channels including brochures, advertisements, flyers, events, outdoor display and digital• Assisted the Marketing Manager with campaign and project management, proofing, and campaign execution• Designed and developed new websites for the companies various brands• Activated an effective SEO strategy and social media program



World Challenge

• United Kingdom
• Higher Education
• 1 - 100 Employee

• Graphic Designer & Web Designer

  • Mar 2011 - Mar 2013

  World Challenge is a global expedition company that provides high school students with the opportunity to undertake an expedition in a developing world country and engage in trekking and adventure activities, community service work and meaningful cultural immersion. The operation here also includes support for Travelbound Education school tours and Edwin Doran Sports Tours.My responsibilities included graphic design, web design and development activities for the Asia Pacific, North America, Middle East, Asia and European divisions of World Challenge, as well as the Asia Pacific divisions of Travelbound Education and Edwin Doran.• Redesigned all marketing collateral to more effectively target a broad range of diverse markets including multiple brochures, flyers, print advertisements, direct mail, events, outdoor display and digital • Created style guides for application across all print and digital communications• Designed and developed new websites for the companies various brands• Implemented an effective social media program• Provided creative leadership, idea generation, copywriting, planning, brand development and concepts for all marketing activities• Assisted in the planning and creative process of new project initiatives driving new customer acquisition



African Wildlife Safaris and Natural Focus

• Australia
• Leisure, Travel & Tourism
• 1 - 100 Employee

• Graphic Designer & Web Designer

  • Oct 2006 - Mar 2011

  African Wildlife Safaris sister company Natural Focus Safaris have been specialising in travel to exceptional wilderness and wildlife destinations for over 28 years. In this role I managed the creative process, design for print and online projects, project execution and digital marketing strategy and oversee social media channel strategy.• Redesigned all marketing collateral for all media channels including multiple travel brochures, magazines, flyers, print advertisements, direct mail, events, outdoor display and digital • Executed a re-design of the company website • Provided creative leadership, idea generation, copywriting, planning, brand development and concepts for all marketing activities• Enhanced SEO performance• Implemented social media presence



CMI Music and Audio

• Australia
• Musicians
• 1 - 100 Employee

• Graphic Designer & Web Designer

  • 2001 - Aug 2006

  Graphic Design, Web Design & Development. Graphic Design, Web Design & Development.