David K.
Digital Marketing Specialist at Concise.Digital- Claim this Profile
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Bio
Credentials
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SEO Foundations
LinkedInApr, 2021- Sep, 2024 -
Microsoft Advertising Certified Professional
MicrosoftSep, 2020- Sep, 2024 -
Fundamentals of Digital Marketing
Google Digital GarageAug, 2019- Sep, 2024 -
Bing Ads Accredited Professional status
MicrosoftAug, 2018- Sep, 2024 -
PRINCE2® Foundation Certification Training
AXELOS Global Best PracticeFeb, 2014- Sep, 2024 -
ITIL Foundation Level
Global Certification InstituteDec, 2012- Sep, 2024 -
Advanced Google Analytics
Google Digital GarageOct, 2019- Sep, 2024 -
Google Ads Display Certification
GoogleOct, 2019- Sep, 2024
Experience
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Concise.Digital
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United Kingdom
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Advertising Services
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Digital Marketing Specialist
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Apr 2021 - Present
Working with several clients on Digital Audits, Website Development, SEO, SEM in Google Ads and Facebook. Assisting with Client Relationship Management and Project Management for the team at Concise Digital I look for clients' opportunities to improve their Digital Marketing by being a proactive advisor running digital audits and finding ways to add value to their business. Projects include website development in WordPress with Elementor. SEO and content improvement to raise the organic SERP using tools such as Screaming Frog and SERanking. Add JSON-LD Schema mark up to website pages, recommend and set up localisations with Google My Business and tools such as Bright local. SEM campaigns in Google, Facebook, Instagram, Bing, and LinkedIn, using Later, Canva and Adobe. Ensuring keyword research and objective-driven targeting are in place by developing customer personas and using Google Analytics, GA4 and Google Tag Manager reporting to measure, monitor and manage performance. Manage Negative Keywords and monthly customer reporting on the project return on investment. Show less
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Bella Bees Honey
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Australia
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Food and Beverage Manufacturing
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Digital Marketing Manager
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Sep 2019 - Jan 2021
I directed IT, digital marketing, and project management functions for Bella Bees Honey, a new brand selling Western Australian honey locally and China. Utilized Asana to map business requirements, established procedures, trained users, and developed budgets. I was tasked with keyword definition, SEM, SEO, forecasting, risk assessments, and website design using Woocomerce and Elementor. • Prepared and implemented marketing and website strategy • Increased brand awareness via social media • Increased sales via advertising by creating both search and display Google ads • Ran all Social Media accounts and digital strategy • Tracked and engaged audience with local influencers and hashtags • Cross Marketing events to build sales funnel • Management reporting and KPIs Show less
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Bodyworks Subiaco
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Australia
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Wellness and Fitness Services
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1 - 100 Employee
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Independent Consultant
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Aug 2018 - Aug 2019
During this role, I oversaw the website, SEO, and SEM. I created website content, using WordPress, Divi and WP Engine, led the website redesign, and managed administrative efforts. I structured search engine marketing for Google and Facebook Ads, compared reports to KPIs, created daily social media posts, and improved brand awareness. • Improved business operations and marketing, resulting in significant improvements to workflow, business reporting and Digital Marketing return on investment. • Created the Search Engine Marketing structure for Google Ads based around the services provided, ran different types of campaigns and ads, such as display, email, and video ads and AB testing • Used Analytics, Tag Manager and Facebook pixels, and specific audiences for performance tracking, management, measurement and reporting Show less
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Scitech
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United Kingdom
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Pharmaceutical Manufacturing
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100 - 200 Employee
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Business Systems Manager
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Oct 2017 - Mar 2018
I migrated historical data from legacy systems to MS Dynamics in this position. I analysed products, mapped workflows, managed bookings team, and verified that the team completed all email requests within 24-hours. My skills included policy adherence, negotiation, program implementation, and structured training. • Updated booking systems so information could be gathered, collated, and reported using MS Power BI dashboards • Aligned KPI reporting to more visual and real-time way, resulting in reduced administrative time spent on writing management reports • Management of travel booking system resulting in significant cost savings and better planning for travel arrangement • Rostering and scheduling improvements for the team, benefiting those needing more flexible working hours • Rewrote Job Specifications and introduced a set of core competencies and an appraisal program, to assist team members in developing new skills Show less
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RAW Personal Training
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Hong Kong
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Wellness and Fitness Services
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1 - 100 Employee
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Project Consultant / Office Manager
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Oct 2014 - Jul 2016
I created targeted adverts, a YouTube channel, and digital content for the website, Facebook and Google ads, targeted to specific audiences and demographics. I launched a record management system, managed office activities, negotiated relocation arrangements, and wrote human resources documents, such as contracts and performance reviews. • Recommended marketing and website management to be internal, resulting in reduced costs and improved SERP and increased new customers to the business. • Implemented new processes for dispute resolution, team management, and team building. • Prepared business for expansion into the Chinese market including negotiating a new lease, fit-out and moving arrangements for the expansion • Project managed new software implementation, including training users for point of sale, client progress photos and document management • Dispute resolution and team management procedures Show less
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Nord Anglia Education
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United Kingdom
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Education Management
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700 & Above Employee
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Group Information Technology Director
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Oct 2011 - Dec 2013
In this position, I relocated all IT services from the UK to Hong Kong and established a datacentre in Guangzhou, China. I was responsible for designing, managing, and implementing the new infrastructure design, delivered in stages to meet business growth and cash flow demands. I restructured teams, recruited a new sixteen-person team in Guangzhou to manage the data centre, and worked with a global team and realigned global job descriptions to implement ITIL and Prince2 best practices. This project included the procurement of all third party IT services and equipment. • Successfully relocated IT Services, Team and Infrastructure to China • Developed and implemented a new IT strategy for the Business • Restructured teams to align with the business requirements • During onboarding new schools I would identify critical risks, do due diligence and review project plans Show less
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Corrs Chambers Westgarth
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Australia
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Law Practice
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700 & Above Employee
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Information Communication Technology Trainer
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Oct 2009 - Oct 2011
After I returned to Perth to deal with family matters, I took this part-time role for three days per week. I was responsible for the development and delivery of one on one, remote and classroom IT training to the 80 lawyers and support staff based in the Perth office of Corrs. During my time there, the office moved from Lotus Notes to Outlook integrated with a new document management system and I was responsible for delivery, coaching and support for the pilot and final migration of these new systems. I also delivered induction training for new joiners. Whilst in this role, I obtained my Certificate IV in Workplace Training. I held regular training needs analysis and workshops to help colleagues improve their computer skills on the various applications used within the organisation. Show less
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Allen & Overy
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United Kingdom
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Law Practice
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700 & Above Employee
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Regional IT Head for Asia, and the Middle East
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Jan 2004 - Apr 2009
In this senior leadership role, I was responsible for all IT and facility services across Asia and the Middle East, reporting directly to the IT Director in London and the Senior Regional Partner stakeholders. With a team of thirty-two people across six offices, we supported over 500 lawyers and support staff. As part of this role, I was responsible for IT strategy, budgeting, team management within the regions and had management oversight of all IT and facility projects, from conception, approval and planning to resource management, deployment and sign-off. Some of the key IT projects I managed involved new office integrations, office moves and new office fit-outs, equipment procurement, asset management, change control, risk analysis and due diligence. In 2007 I relocated to Singapore for two years. I planned, developed and implemented in Singapore a regional support services hub, which then became a template for the rest of the IT team worldwide. Later, hubs of a similar nature were set up in Ireland and Poland, using a "follow the sun" service and support desk for lawyers and support staff globally. As part of this project, we outsourced the firm's entire user registration process to a new team in Singapore, bringing dramatic cost savings and improvements in efficiency and accountability with the implementation of SLAs and OLAs of the IT team across Asia and the global organisation. I set up a Support Staff training program called Passport that allowed team members to gain new skills and have a clear path for their career development within the organisation. When the GFC happened, I took redundancy and returned to Australia for family reasons. Show less
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Jones Day
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United States
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Law Practice
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700 & Above Employee
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Technology Service Group Manager, Asia
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Sep 2002 - Jan 2004
This role was initially part of a merge that stalled where I was responsible for the implementation of the document management systems, expansions of offices in China and India and the employment and integration of the regional IT support group. I was responsible for operational budgets, planning and liaison with vendors and stakeholders across their four Asian offices. In 2004 I returned to Allen & Overy. This role was initially part of a merge that stalled where I was responsible for the implementation of the document management systems, expansions of offices in China and India and the employment and integration of the regional IT support group. I was responsible for operational budgets, planning and liaison with vendors and stakeholders across their four Asian offices. In 2004 I returned to Allen & Overy.
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IT Manager, Asia
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Jan 1997 - Sep 2002
I was initially sent to Hong Kong for six months to establish an IT team that would support the Hong Kong and the Tokyo Office. However, I ended up staying for much longer, managing office relocations, new office expansions, a law firm merge and the day to day oversight of budgets, IT projects, IT training and IT equipment procurement. As part of this role, I hired all new members of the local and regional IT customer support, training and technical support teams and integrated processes and procedures to the global IT standards set from London, using ITIL and project management best practices. Show less
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Information Technology Support Analyst
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Apr 1993 - Jan 1997
Allen & Overy was my first job after attending London University and completing my degree. I assisted with IT customer support, the migration to MS Office and Lotus Notes databases from old mainframes and DW4 word processing.I moved to the international team where I worked with a team of out of hours IT support and document specialists and delivered classroom training for the new applications. I was also involved in my first office move to set up the A&O office in Warsaw. Before attending university, I worked as a chef and for a food manufacturing company, using IMB AS400s as my practical year during the study for my computer science degree. Show less
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Education
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1994 - 1996
Henley Business School
Business Management, Business Administration and Management, General -
1988 - 1992
University of London
Master's degree, Computer Science -
1975 - 1980
The Scots College
High School Diploma, Hign School
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