Experience

Schrader Pacific Advanced Valves, USA

• United States
• Automotive
• 1 - 100 Employee

• Marketing Coordinator

  • Feb 2006 - Present

  Marketing Coordinator at Schrader Pacific with 47 years creative experience. Key roles include Graphic Designer, Photographer, Videographer, WordPress website editor, web-inquiry responder, Content Creator and Marketing Coordinator. Basically represent the company online.Every day is a new adventure.Encourage team mindset within the organization in providing original, inventive solutions for advertising, marketing and corporate communications. Encourage teamwork/brainstorming to identify and pursue emerging opportunities. Always pushing entrepreneurial ideals to displace embedded institutional mindset. Endeavor to create keen analysis of the objective including discussions with key stakeholders to explore solutions. Research, explore, contemplate, analyze in pursuit of best outcome. Currently direct the marketing efforts of a manufacturing company that engineers, manufactures and sells custom and standard valves to automotive tier 1 and industrial OEM customers and a network of industrial distributors. Since my hire as marketing coordinator back in 2006 I've eagerly endeavored to accomplish every task with originality and enthusiasm.Fortunate to have 47 years of varied advertising and marketing experience. Current role might best be described as a one person in-house agency with a diverse, creative skill set. Storyboard videos to enhance our web presence.Previous Schrader International responsibilities included marketing air compressors, TPMS and tire hardware thru NAPA campaigns, i.e., Real Deals, Trade Shows, Regional Store promotions featuring Schrader produced NAPA Air Compressors, NAPA Tire hardware, and later NAPA TPMS.



Advertising Design, Inc.

• President/Owner

  • Jan 1987 - Feb 2006

  Employed a staff of seven in the design, photography and production of catalogs, brochures, sales sheets, advertising (newspaper and trade magazine), corporate ID and sales support (displays, handouts, folders, etc.)Operated in-house photo studio, training and supervising staff photographers (4 in 12 years) in the use of studio camera systems and studio lighting. Wrote copy for trade advertising, brochures, catalogs, newsletters and various sales and marketing materials.Developed new business through advertising in business journals, yellow page advertising, company web site, vehicle graphics and street signage. Pursued business opportunities generated by advertising response, cold sales calls and business contacts and business networking.Advertising Design Incorporated - "its what we do" postcard circa 2009(?) - way before others adopted it as a tag line. (Go figure.) Updated "art" with my current cell number in 2019.



Progress Printing Plus

• United States
• Printing Services
• 1 - 100 Employee

• Graphic Artist

  • Jan 1986 - Jan 1987

  This was my move to Virginia job. Sent resumes to what was then Progress Printing Company and landed an appointment to see TD Thornton - president and Danny VP. I remember leaving with the feeling like I had family in Lynchburg. (NY to VA) While at Progress, designed and mostly produced print projects (remember paste ups?) for central Virginia’s largest commercial printing company. Met with clients and/or sales person to determine their needs and to review jobs as they progressed from layout through completion. Created layouts, specified type and produced mechanical art for a variety of print projects from one-color to four-color.Worked at night to enable sales of freelance art to occur during daytime hours. A great learning experience.Later when "making" catalogs for Blair products in the David Jones/Graphics and later Advertising Design days, I'd review press runs along side the web at heir new facilty.



Morgan Stanley

• United States
• Financial Services
• 700 & Above Employee

• Freelance Graphic Artist

  • 1984 - 1986

  Designed and produced presentation, proposal and prospectus materials for presentations and marketing needs for one of New York’s largest investment banking firms. Responsible for creating presentations that conveyed statistical information in an interesting way to maintain audience attention. Worked with analysts (who worked for managing directors) to produce the most effective methods to convey required information. Produced ads, brochures, annual reports, etc. for client companies. Designed and produced presentation, proposal and prospectus materials for presentations and marketing needs for one of New York’s largest investment banking firms. Responsible for creating presentations that conveyed statistical information in an interesting way to maintain audience attention. Worked with analysts (who worked for managing directors) to produce the most effective methods to convey required information. Produced ads, brochures, annual reports, etc. for client companies.



Nassau BOCES

• United States
• Education Administration Programs
• 700 & Above Employee

• Graphic Designer

  • Mar 1980 - Mar 1984

  I began my career way back when in the pre-digital era when you had to be creative and be a capable craftsman and artist. Nowadays, most anyone can manipulate adobe or other content creation programs to generate digital content although its still the evolution and execution of a great concept that makes for a compelling promotional campaign.Designed and produced materials for county-wide vocational/occupational and special education school system, including recruitment materials: newspaper ads, brochures, collateral and course catalogs. Produced program course catalogs, newsletters and calendar with schedule and photographs highlighting course offerings. Collaborated with in-house editorial, printing and photography departments on projects where their services were required. Knowledgeable in the operation and maintenance of the then tools of the trade including typesetting equipment, stat camera and horizontal production camera. Utilized darkroom equipment to produce photostats/prints as needed.



Grumman Aerospace Corporation

• Production Illustrator

  • Jun 1974 - Mar 1980

  Staff artist in the Presentations Services department of a major aerospace company. A wonderful learning experience during a time when the aerospace industry was at its peak.Produced materials for presentations to U.S. and foreign governments detailing capabilities of various weapons system as well as NASA projects. Produced manuals, proposals and interpreted data into statistical charts and graphs. Learned company style hand lettering technique and joined a team of 4 that produced hand lettered charts and graphs for use in 35mm slide presentations and overhead projector presentations. Worked on projects requiring secret security clearance. Began immediately after graduating from high school as liaison/coordinator between corporate photography, photo reproduction and printing facilities and acquired detailed knowledge of operations and capabilities of each.