Experience

Mazda of Orange
• United States
• Retail
• 1 - 100 Employee
• General Manager/Vice President

  • Feb 2020 - Present

David Wilson's Ford & Mazda of Orange
• Motor Vehicle Manufacturing
• General Sales Manager

  • Oct 2018 - Feb 2020


Customer One Group

• Wholesale

• President

  • Jul 2012 - Jul 2015

  Currently, dealers either leave follow-up calls to staff (when they’re usually already too busy with important revenue-producing activities to do so) or fail to pre-survey customers at all, which means CSI scores suffer from a lack of response to customer concerns. By employing an independent survey service staffed with empathetic employees (whose expertise lies in providing excellent customer service) with a beautifully-designed system that allows dealers to see feedback for each of their sales and service people daily, dealers are fully empowered to give customers the level of service they crave.



Theodore Robins Ford

• United States
• Automotive
• 1 - 100 Employee

• General Sales Manager

  • Mar 2011 - Jul 2012

  As General Sales Manager, I was responsible for creating an entirely new sales process dubbed the RETAIL REVOLUTION, which yielded zone-leading PVR and lease penetration of over 40% YTD-the highest in the zone. This store won it's first President's Award and finished the year with the 2nd highest increase in new vehicle sales in Southern California for 2011. This store won it's second President's Award in 2012. As General Sales Manager, I was responsible for creating an entirely new sales process dubbed the RETAIL REVOLUTION, which yielded zone-leading PVR and lease penetration of over 40% YTD-the highest in the zone. This store won it's first President's Award and finished the year with the 2nd highest increase in new vehicle sales in Southern California for 2011. This store won it's second President's Award in 2012.



Henry Curtis Ford

• United States
• Retail
• 1 - 100 Employee

• General Sales Manager

  • Dec 2009 - Mar 2011

  This was a great experience to work with an outstanding team of dedicated performers. As a complete turnaround, we instituted a completely re-envisioned sales process which led to the best performing store in their group of nine franchises year-over-year, and finished the year with the 2nd highest increase in new Ford sales in Northern California for 2010. The Hansel Auto Group is a family-owned business with a tremendous talent pool and outstanding vision & leadership. It was a privilege to be able to serve simultaneously as GSM with both the Ford & Toyota stores in Petaluma. Henry Curtis Ford won the President's Award, again, in 2010.

• General Sales Manager

  • Mar 2010 - Nov 2010

  While serving as the GSM at Henry Curtis Ford, I was asked to be the interim GSM at Toyota. This was during the recall era, Feb-April, 2010. Executing on many of the same customer-service orientated techniques we had successfully employed at HC Ford, we began the process of recruiting and rebuilding employee morale, stabilizing the dealership and increasing sales and Hansel Toyota won the President's Award, again, in 2010.



The Ford Store San Leandro Lincoln

• General Sales Manager

  • Sep 2008 - Nov 2009

  This was a store that consistently placed in the top 3 in the zone each month. Our CSI ranking in sales was typically in the mid 90's. It was a vey fast-paced environment owned by a Bay Area automotive legend. This was a store that consistently placed in the top 3 in the zone each month. Our CSI ranking in sales was typically in the mid 90's. It was a vey fast-paced environment owned by a Bay Area automotive legend.



Oak Tree Mazda

• General Sales Manager

  • Dec 2002 - Nov 2004

  Oak Tree Mazda won it's first President's Award in 2003 and again in 2004. Oak Tree Mazda won it's first President's Award in 2003 and again in 2004.



Sonic Automotive

• United States
• Retail Motor Vehicles
• 700 & Above Employee

• General Sales Manager

  • Nov 2000 - Nov 2001

  Serramonte Dodge This was my first job as a GSM. I was responsible for taking this underperforming store that was on 5-Star probation and had an inventory flooring freeze to a state of profitability. Within 90 days, we had moved the store from last in zone performance to within the top 3, and was able to successfully balance our inventory by manually wholesaling our excess inventory of over 200 prior model year units to other stores within the western states. We accomplished this with the same team of individuals that were present when I started, only now they performed at higher levels. As a result, we were able to have our flooring freeze removed, 5 Star status reinstated and my idea for best practice was published in Sonic's Annual Dealer Report.



Frontier Ford

• Automotive
• 1 - 100 Employee

• Sales Person/Sales Manager

  • Oct 1994 - Nov 2000

  This was my first major role in the auto business where I really earned my stripes. Many of the employees I worked with are still there and continue to make automotive history. This was an awesome experience with truly great people. This was my first major role in the auto business where I really earned my stripes. Many of the employees I worked with are still there and continue to make automotive history. This was an awesome experience with truly great people.