Experience

NAILBITER
• United States
• Market Research
• 100 - 200 Employee
• Vice President, Client Services

  • Sep 2022 - Present


Competiscan

• United States
• Market Research
• 1 - 100 Employee

• Senior Director of Research

  • Aug 2022 - Sep 2022

• Director of Research

  • Oct 2020 - Aug 2022



Kantar Millward Brown

• Senior Director - Client Leadership

  • Apr 2018 - Oct 2020

  Manage key client relationships with a focus on delivering actionable insights, providing thought leadership on digital advertising and quantifying the success of different advertising channels. Help clients understand the effectiveness of advertising campaigns via survey-based analysis of those who are exposed to advertising vs. those who are not. Manage key client relationships with a focus on delivering actionable insights, providing thought leadership on digital advertising and quantifying the success of different advertising channels. Help clients understand the effectiveness of advertising campaigns via survey-based analysis of those who are exposed to advertising vs. those who are not.



Market Track

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Senior Research Manager

  • May 2016 - Apr 2018

  Market Track collects data from promotional circulars, allowing clients to analyze how, when and by whom their products are being promoted. The company offers similar tracking modules for mass media advertising channels like television, radio, online display and social media. As a member of the analytics team, I was responsible for creating and presenting deliverables to clients. Deliverables leveraged the company’s databases to help retailers and manufacturers understand promotional trends in their space. Led analytics projects for several retailers and manufacturers, including the company’s largest analytics client. Continually engaged with stakeholders, including on site, to deliver insights and reporting around promotional trends. This involved leading the creation and presentation of analysis to a wide array of client teams. Performed regression, POS and localized pricing analysis, as well as indexing, year-over-year trend analysis, qualitative circular reviews and more.

• Client Services Manager

  • Mar 2016 - Apr 2016

  Oversaw quarterly reporting on key industries; included ensuring accuracy and consistency in data analytics, qualitative analysis of industry trends and topical insight studies on notable industry developments. Industries covered included retail, financial services, banking, payment cards, insurance, food service, telecom, mortgage and loan, pharmacy and health care.Led business development efforts for custom research projects; interfaced with clients to understand objectives, suggested appropriate research designs, developed proposals and studies, interpreted results and presented key findings.Collaborated with business leaders to create reports for conferences; these reports were used to build interest among current and potential clients.Maintained responsibilities associated with previous roles at Competiscan.

• Senior Competitive Intelligence Analyst

  • Oct 2015 - Mar 2016

  Conducted primary research on hot topics and industry trends; a process that involved gaining a deep understanding of a trend, developing a questionnaire that facilitated numerous insights, determining the most appropriate sample set and creating an impactful output geared toward industry experts.Implemented primary research designs, including surveys, phone interviews, qualitative marketing material analysis, CSAT analysis and VOC feedback.Managed client relationships, including a project that generated a follow up assignment that more than doubled revenue for the engagement.Maintained a client satisfaction survey, which was distributed monthly and delivered to thousands of clients. Created personalized responses and a follow up plan for each response to ensure clients knew they were valued.

• Competitive Intelligence Analyst

  • Nov 2013 - Oct 2015



OneAmerica

• United States
• Civic and Social Organizations
• 1 - 100 Employee

• Marketing Communication Coordinator

  • Sep 2010 - Oct 2013

  Completed marketing projects targeting current and potential clients for the retirement services division, while cultivating a strong understanding of the financial services and retirement industries. Led a project aimed at increasing awards won through a survey conducted by a leading trade publication and oversaw an increase from one award in 2011 to 21 in 2012 and 31 in 2013. Served as an internal expert on how to maximize research tools like SurveyMonkey. Helped to implement a large-scale study of the company's retirement plan participants, which garnered more than 6,000 responses and generated numerous public relations opportunities.



WiseCampus

• United States
• Primary and Secondary Education
• 1 - 100 Employee

• Digital Marketing & Sales Director

  • Oct 2009 - Sep 2010

  Led sales and marketing strategy for a college-focused social network through which class notes were collected from over 25,000 members across 1,000 universities and made available to others. Created business plans, financial projections and targeted letters aimed at generating capital investments for the company; this led to an infusion from Grand Canyon University, as well as interest from Gannett and MTV. Supervised a team of 10 campus representatives across 5 colleges who were responsible for carrying out events that encouraged students to join and participate in the site.



Young & Laramore

• United States
• Advertising Services
• 1 - 100 Employee

• Account Coordinator

  • Nov 2006 - Nov 2008

  Provided account services to many of the advertising agency's largest clients, which entailed managing projects, budgets and timelines. Worked with internal partners on advertising initiatives for clients like Steak ‘n Shake, Angie’s List, Goodwill Industries, Red Gold Tomatoes, Republic Airways and Weaver Popcorn. Researched trends in consumer market segments, such as taking part in a comprehensive analysis of Steak ‘n Shake’s competitors as a new team assumed leadership of the brand.