Marketing Director, Dental Professional

• Dec 2021 - Present

Head of Marketing and Education

• May 2019 - Dec 2021

Director of Marketing and Education

• Oct 2017 - May 2019

Lead the overall marketing activities for AcceleDent, a small orthodontic medical device that speeds orthodontic treatment while reducing pain and discomfort. Strategic planning for the overall go-to-market strategy, using account-based marketing to identify best customers and prospects for sales growth and market adoption. Generate marketing campaigns to increase brand and product awareness, lead generation, and focusing on the overall customer experience. Integrate back-end systems to track the buyer's journey and evaluate programs to optimize for greatest ROI. Key Accomplishments: • Built demand generation function including setup of Pardot marketing automation software and integration with Salesforce.com; launched company's first demand generation programs. • Implementation of new website design, product messaging and tracking. Increased website KPI's: average time on page by 81.4%, organic searches by 13.7%, and unique website visitors by 7.3%.

Director of Marketing

• Mar 2016 - Oct 2017

Oversaw planning and execution of lead generation initiatives, revenue growth, and brand/product awareness in U.S. and Canada. Provided value to company through creation and deployment of marketing programs to multiple market verticals through variety of channels including online, print, direct, and social. Increase visibility and stability of company through creation of marketing/lead-nurturing programs through use of Pardot. Embrace accountability for management of 17-person team of marketing managers, regional product managers, industry relations personnel, lead coordinators, and events team. Evaluate and realize essential business objectives as a member of numerous cross-functional teams. Demonstrate dynamic leadership and enhance clarity of mission through ongoing work with multiple agencies, including trade show management and creative agencies. Key Accomplishments: • Provided corporate stability through oversight of multi-million dollar yearly marketing budget.• Maximized operational efficiency of prominent, highly sophisticated projects through oversight of tactical initiatives associated with customer landing pages, email campaigns, and marketing automation.• Contribute significantly to increased revenue through innovative, focused oversight and execution of over 350 events/trade shows per year, including a variety of large scale events.• Develop overall marketing programs with a 350%+ ROI of marketing spend on average.

Senior Marketing Manager

• May 2014 - Mar 2016

Demonstrated calm, clear-headed leadership through oversight of multiple product launches with variety of effective marketing strategies, including email, direct mail, print advertisement, paid search, and social media. Maximized productivity and provided essential structure through ongoing performance of A/B testing and marketing segmentation. Proven ability to create and deliver focused messages for variety of market verticals. Key Accomplishments: • Tripled marketing campaign revenue from $1M to $3M between 2014 to 2015 through creation of new promotional strategy and implementation of new marketing campaign. • Demonstrated innovative leadership and communication skills through creation of promotional contest for marketing campaign; developed contest rules and logistics in collaboration with legal and other internal departments.

Marketing Manager

• Jul 2013 - May 2014

Maximized efficiency of marketing campaigns through oversight of $4M budget and direction of 4-person marketing team. Enhanced productivity through efficient communication with customers and prospects on all intraoral and extraoral imaging products, including communications for dental practice management software. Increased revenue through focus on lead generation and initiatives to drive product/brand awareness. Collaborated with team on overall go-to-market strategy for product lines.

Marketing Event Specialist

• Apr 2010 - Jul 2013

Analyzed and determined database requirements/pulls for direct mail marketing promotion. Exhibited steadfast work ethic while promoting upcoming events and webinars through design and delivery of email marketing campaigns using Pardot. Ensured compliance with Physician Payment Sunshine Act regulations through creation of processes and reports. Increased company stature through effective communication with outside vendors, partner companies, key opinion leaders, thought leaders, speakers, and consultants.

Implementation Specialist

• Sep 2007 - Apr 2010

As part of the training and implementations department, I was involved in supporting our online training efforts, both with customers and internal employees.Job Duties at a Glance:Taught live online orientation classes through Centra, a virtual classroom software.Responsible for multiple reports associated with training, such as: account usage, training material completion, account creation, and training classroom reporting.Part of internal committee responsible for researching, testing, and providing the final decision on the purchase of a new learning management system (LMS), Learn.com.

President

• Apr 2004 - Aug 2007

Icon Allstars was an allstar cheerleading and tumbling gym, servicing the Forsyth County area, where I was a co-founder and president of the company. Job Duties at a Glance: Managed all day to day operations of the business, along with managing 8 employees with duties including: recruiting, training, work schedules, compensation, and termination. Analyzed and created P&L Statements, Balance Sheets, Bank Reconciliations, Deposit Details, and Statement of Cash Flows. Face-to-face contact for all customer service issues and complaints. Duties also include budgeting, financial planning, deposits, payments, A/P, A/R, inventory, database maintenance, advertising, payroll, marketing, and vendor relations.