Experience

Stakeholder Marketing & Media

• Advertising Services
• 1 - 100 Employee

• Stakeholder

  • Jan 2017 - Present

  Stakeholder Marketing & Media works with clients in two primary capacities: partnership development and brand marketing and communications. Our goal with all partners and projects is simple: Everybody Wins, Everybody Grows. Our unique approach to identifying and creating stakeholder value delivers results for businesses large and small and is built upon years of experience in industries including sports, consumer products, agriculture / construction and manufacturing. Stakeholder Marketing & Media works with clients in two primary capacities: partnership development and brand marketing and communications. Our goal with all partners and projects is simple: Everybody Wins, Everybody Grows. Our unique approach to identifying and creating stakeholder value delivers results for businesses large and small and is built upon years of experience in industries including sports, consumer products, agriculture / construction and manufacturing.



LakePoint Sports

• United States
• Spectator Sports
• 1 - 100 Employee

• EVP, Strategic Brand Integration

  • Sep 2019 - Present



CSE

• Brazil
• Medical Equipment Manufacturing
• 1 - 100 Employee

• SVP, Integrated Marketing

  • Aug 2014 - Oct 2016

  As a strategic leader within the company, David's role was multi-faceted. In establishing the Integrated Services team David worked with 6 different internal business leaders to create a cohesive agency offering and a set of cross-functional best practices. Those agency services included Experiential Marketing, Diversity Marketing, Social and Digital, Corporate Communications, Media Planning and Buying, and the in-house Evolve Technology Lab. Additionally, David continued in a hands-on account management capacity, with clients NBC Sports and AGCO.

• VP, Emerging Accounts

  • 2008 - 2014

  David created and managed the Emerging Accounts group at CSE after a successful stint as Senior Director, Sponsorship. In establishing Emerging Accounts, David addressed a gap in the agency model by providing strategy and account services at a high level for clients that were just getting started or that could not support an entire dedicated account team. In that role, David and the 7-member group were able to grow a meaningful portfolio of clients that generated real revenue for CSE and delivered creative campaigns that thrilled clients like Anheusuer Busch, Brown-Forman and Regions Bank,



JM Associates

• Business Consulting and Services

• VP Sales & Sponsorship

  • 1994 - 2007

  For more than a dozen years, David spearheaded a variety of initiatives for the nation's leading fishing and outdoor lifestyle content production company. From field production to edit, event management to sponsorship sales and program development, there are few aspects of the fishing and outdoor business that David has not tackled. Under the guidance of outdoor television legend, Jerry McKinnis, David produced ESPN Outdoors and ESPN2 Outdoors for more than 7 years, launched some of the first branded content for ESPN.SportsZone.com (ESPN.com), managed and developed additional properties The Redfish Cup (ESPN, ESPN2), Madfin Shark Series (ESPN2) and College Bass Championships (ESPNU) among other. HIs entrepreneurial spirit also led to the first Fantasy Fishing game on an ESPN digital platform (Fantasy Bass Challenge) in 2000.