David Harding
Managing Partner - Strategy at Brave New World- Claim this Profile
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Bio
Experience
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Brave New World
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Australia
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Advertising Services
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1 - 100 Employee
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Managing Partner - Strategy
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1988 - Present
David founded and built Brave into of one of the largest, most successful independent integrated agencies in Australia. David was responsible for developing innovative brand strategies and brand architecture for all clients. Brave was ranked by The Australian for three consecutive years as one of the top 10 fastest growing agencies in Australia and won the largest single account ever awarded to an independent agency. David founded and built Brave into of one of the largest, most successful independent integrated agencies in Australia. David was responsible for developing innovative brand strategies and brand architecture for all clients. Brave was ranked by The Australian for three consecutive years as one of the top 10 fastest growing agencies in Australia and won the largest single account ever awarded to an independent agency.
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Expert Adviser
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May 2014 - Present
Accelerating Commercialisation is part of the Australian Government’s Entrepreneurs’ Infrastructure Programme, the flagship initiative for business competitiveness and productivity. Helping Australian entrepreneurs, inventors, start-ups, commercialisation offices and small to medium businesses address the challenges associated with commercialising novel intellectual property. It aims to: - Accelerate the commercialisation of novel intellectual property in the form of new products, processes and services - Create new businesses based on novel intellectual property with high growth potential; and - Generate greater commercial and economic returns from both public and private sector research and facilitate investment to drive business growth and competitiveness With a national network of more than 100 experienced private sector Advisers, the Entrepreneurs’ Infrastructure Programme offers support to Australian start up businesses.
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Digital Glue
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Australia
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IT Services and IT Consulting
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1 - 100 Employee
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Chairman
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2007 - 2011
Digital Glue developed market leading technology in mobile payments and transactions for marketing use. Digital Glue launch the worlds first instant cash back via the mobile. David was founder and Chairman of Digital Glue. Digital Glue developed market leading technology in mobile payments and transactions for marketing use. Digital Glue launch the worlds first instant cash back via the mobile. David was founder and Chairman of Digital Glue.
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British Airways
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United Kingdom
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Airlines and Aviation
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700 & Above Employee
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Marketing Director Australia NZ & Pacific Islands
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1983 - 1987
Responsible for all marketing and advertising, yield management and major wholesale and retail relationships. Responsible for all marketing and advertising, yield management and major wholesale and retail relationships.
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Reckitt & Colman
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Manufacturing
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1 - 100 Employee
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Product Manager
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1981 - 1983
FMCG Brand/Product Manager looking after several key brands including Big Sister, Keens, Lucosade and others. FMCG Brand/Product Manager looking after several key brands including Big Sister, Keens, Lucosade and others.
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Education
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Macquarie University
Bachelor of Science (B.Sc.), Science - Biology -
Barker College