Experience

EDG Interior Architecture + Design

• United States
• Design Services
• 1 - 100 Employee

• Senior Design Strategist

  • Jul 2023 - Present



David Hard

• San Francisco

• Design and Brand Experiences Consultant

  • Nov 2010 - Present

  Develop design deliverables to elevate, differentiate, and maintain strategy for brands and clients, including Adidas Skateboarding & Snowboarding, NBC Bay Area Weather Center, and Arrow & Beast. Key Projects: PIER 39 Public Exhibit (To be announced) - Design visitor experience, develop brand identity and oversee construction for major exhibit on Pier 39 in San Francisco; expected completion: Spring 2024. - Lead interior design across conceptual, schematic, design development, and construction document phases; partner with communications and education director to translate goals into concepts, renderings, and visuals for use in fundraising - Collaborate with contractors, audio/visual consultants, and retail advisors to determine space planning, interactive displays, and retail areas Adidas Skateboarding & Snowboarding - Prepared strategies and proposed concepts across five years of trade show exhibits, including GMM, BRIGHT, Agenda, Interstyle, and SIA - Designed and executed exhibits for Skate Team athletes retail fixtures, including photography, design, and visual merchandising schemes in collaboration with creative branding agency Show less



KAYAK

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Experience Director, KAYAK Hotels

  • Oct 2020 - Nov 2022

  Partnered with technology, commercial marketing, and global product teams for projects, including design and launch of three built boutique hotel properties with six-to-eight month turn-around times; and two planned properties. - Managed team of five operational specialists and multidisciplinary designers, including graphic design; brand standards; UX; and guest experience - Initiated, designed, and implemented initiatives focused on interior design of public spaces and guestrooms and amenities, including in-room coffee, and premium bath and shower products and linens, resulting in five-star ratings on Trip Advisor and positive reviews on various booking channels - Developed hybrid digital and physical technology-enabled experiences, including mobile applications for booking, self-check-in, SMS concierge services, self-serve in-room amenities through television app - Oversaw performance by monitoring volume of maintenance tickets and collaborating with operations to replenish or change inventory - Designed, managed, and launched boutique hotel in Miami Beach with a $750K budget; and two properties in Mexico with combined budget of $350K with six month lead times - Developed brand strategy in collaboration with leadership, including high design touch, select service model, tech-enabled, and community driven - Conducted interviews, reviewed guest surveys, analyzed market trends and forecasts, and design concepts to produced renderings and pitch senior leaders and ownership partners Show less



Lyric

• United States
• Hospitality
• 1 - 100 Employee

• Associate Design Director

  • Jun 2018 - May 2020

  Provided strategic design and market analysis to launch eight high-profile properties in New York, Chicago, Miami, San Diego, New Orleans, Washington D.C., San Francisco, and Dallas. - Managed development deals, programmatic validations, and project viability to create elevated interiors and guest experiences ; guided team of five designers to develop new projects through concept, design, procurement and construction - Spearheaded bespoke white label furniture and fixture with manufacturer, resulting in $1M+ cost savings Created black label furniture by partnering with compatible vendor to save costs and establish brand identity - Oversaw internal and external inspection audits by collaborating with operational partners to maintain brand integrity and 4.5+ TripAdvisor score - Led design team to rebrand with new products and concepts - Built and strengthened relationships with 50+ vendors to optimize cost, mitigate lead times, and ensure quality Show less



Starbucks

• United States
• Retail
• 700 & Above Employee

• Design Manager

  • Jan 2017 - Jun 2018

  Utilized design processes to develop and open 30+ stores across Northern California and the Western United States; optimized operational requirements, business objectives and brand standards inspired by local communities. - Managed team of 15+; mentored six associate store designers for career development - Created materials to communicate store designs with key stakeholders - Oversaw project management functions for store development, including site visits, and drawing reviews Show less



Vanderbyl Design

• Design Services
• 1 - 100 Employee

• Interior Designer

  • Jun 2006 - Dec 2016

  Led interior design across conceptual, schematic, development and construction document phases for 30+ commercial showroom projects for furniture manufacturing clients, including Teknion, HBF, Janus-et-Cie, and Luna textiles. - Designed 30 showrooms ranging in size from 1,200 square feet boutique spaces to 25K square feet - Created nine furniture lines for commercial and residential across six brands, including Evan Spencer, Van Peursem, and Bolier & Company - Designed floor plans, elevations, 3D perspective views, and material boards for review and presentation Key Projects: - Teknion LLC, Canadian furniture manufacturer’s Merchandise Mart Chicago Showroom; 2012 – 2016; designed large-scale louvered feature wall to provide dynamic backdrop for products on display and hide internal light court - Artemis Racing, Swedish racing team – designed public exhibit and private hospitality space for the Americas Cup tournament held in San Francisco in 2013 Show less



Square One Productions

• San Francisco

• 3D Visualization

  • Jul 2005 - Jun 2006

  - Interpreted concept art, sketches, and architectural drawings to create photo realistic and accurate rendered representations of architectural development projects. - Used FormZ and VRay to create rendered visuals for use in technical documents, presentations, and environmental impact reports. - Interpreted concept art, sketches, and architectural drawings to create photo realistic and accurate rendered representations of architectural development projects. - Used FormZ and VRay to create rendered visuals for use in technical documents, presentations, and environmental impact reports.



Gyroscope Inc.

• United States
• Museums
• 1 - 100 Employee

• Designer

  • Jun 1999 - Jun 2005

  - Used Vectorworks and FormZ to create design drawings and computer-generated three-dimensional visuals to effectively communicate design intent to key stakeholders. - Assisted with research and development of exhibit educational objectives and interpretive content. - Spearheaded and worked with fabricators on prototyping and refining exhibits in all stages of development and construction. - Used Vectorworks and FormZ to create design drawings and computer-generated three-dimensional visuals to effectively communicate design intent to key stakeholders. - Assisted with research and development of exhibit educational objectives and interpretive content. - Spearheaded and worked with fabricators on prototyping and refining exhibits in all stages of development and construction.