Experience

FasTest

• United States
• Industrial Machinery Manufacturing
• 1 - 100 Employee

• Director of Global Marketing

  • Jan 2022 - Present

  • Overall leadership responsibility for marketing discipline including marketing strategy and plans, market research and analysis, market segmentation, campaign strategy development, content and collateral creation, marketing communications / social media, lead generation, commercial tools and brand management. • Overall leadership responsibility for global product portfolio including identification of market opportunities, new product ideation, marketing / product requirements, project management, product launch planning and execution, pricing / profitability and overall product lifecycle management including end-of-life planning and product obsolescence. Show less



Windings, Inc.

• United States
• Electrical Equipment Manufacturing
• 1 - 100 Employee

• Director of Strategic Marketing

  • Jun 2018 - Dec 2021

  • Overall leadership responsibility for marketing discipline including marketing strategy and plans, market research and analysis, market segmentation, campaign strategy development, content and collateral creation, marketing communications / social media, lead generation, commercial tools and brand management. • Manage inorganic growth initiative to identify and qualify potential acquisition candidates including research, targeting, analysis, scoring, rationalization and recommendation. • Overall leadership responsibility for marketing discipline including marketing strategy and plans, market research and analysis, market segmentation, campaign strategy development, content and collateral creation, marketing communications / social media, lead generation, commercial tools and brand management. • Manage inorganic growth initiative to identify and qualify potential acquisition candidates including research, targeting, analysis, scoring, rationalization and recommendation.



Curtiss Wright - Exlar Actuation Group

• Chanhassen, MN

• Global Marketing Manager

  • Jan 2012 - Jun 2018

  • Overall strategic planning leadership responsibility including leading annual strategic planning process to establish long-term goals and objectives. • Overall leadership responsibility for marketing discipline including marketing strategy and plans, market research and analysis, market segmentation, campaign strategy development, content and collateral creation, marketing communications / social media, lead generation, commercial tools and brand management. • Overall leadership responsibility for $60M+ global product portfolio including identification of market opportunities, new product ideation, marketing / product requirements, project management, product launch planning and execution, pricing / profitability and overall product lifecycle management including end-of-life planning and product obsolescence. • Manage inorganic growth initiative to identify and qualify potential acquisition candidates including research, targeting, analysis, scoring, rationalization and recommendation. • Manage strategic partnerships including engagement, contract negotiation / execution and ongoing nurturing / conflict management. Show less



Rockwell Automation

• United States
• Automation Machinery Manufacturing
• 700 & Above Employee

• Global Product Manager

  • Jan 2006 - Jan 2012

  • Management responsibility for seven (7) product lines with annual revenue exceeding $20M, including identification of market opportunities, VoC and VoB research, competitive analysis, new product ideation, Marketing/Product Requirements documents, product launch planning and execution, pricing/profitability, end-of-life planning and product obsolescence. • Collaborated cross-functionally with Engineering, Sales, Marketing and the customer to optimize product portfolio offering around customer needs. • Negotiated supply agreements and managed relationships with four (4) different vendors, two (2) in North America and two (2) in Japan. Show less



Elwood Corporation

• Racine, WI

• VP - Sales & Marketing

  • Oct 2001 - Jan 2006

  • Responsible for strategic planning, business and marketing plans, project timelines and budgets, financial planning, sales forecasts and sales force / channel development. • Managed team of five (5) direct reports including one (1) Outside Salesperson, one (1) Inside Salesperson, two (2) Design Engineers and one (1) Sales Administrator. • Negotiated alliance agreements with strategic business partners. Established supply agreements with several leading global manufacturers of motion control equipment. Show less