Experience

Mason Interactive

• Kenya
• Design Services
• 1 - 100 Employee

• Performance Marketing Manager

  • Nov 2021 - Present



Beasley Media Group

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Digital Sales Specialist

  • Apr 2021 - Nov 2021

  • Prospect clients for digital marketing campaigns • Perform customer needs analysis (CNA) in the field to uncover client’s goals and strategic objectives • Create custom strategies and tactics to achieve client’s goals and format into custom client facing proposals • Present proposal to client • Close sales and execute digital solutions for clients • Recommend specific digital services to support the client’s strategic goals • Work closely with the digital POD for pre and post sales • Communicate specific product benefits and processes to clients, to ensure quality and timely execution of purchased products • Work with clients and digital team to deliver a superior return on investment for the digital campaign • Once campaign is underway, work with clients and POD to review results and work with POD to optimize the campaign against key performance indicators • Evaluate client’s Google Analytics to help analyze campaign effectiveness • Serve as project manager between client and team for ad creation • At the end of the campaign, review custom performance reports that effectively analyze how the customer goals were met or exceeded with the goal of increasing retention and upsell • Troubleshoot invoicing/reconciliation with reporting and co-op



Gray Television

• Broadcast Media Production and Distribution
• 700 & Above Employee

• Campaign Performance Specialist

  • Sep 2020 - Apr 2021

  Handles the setup, traffic, and optimizations for all digital ad campaigns and products such as Audience Targeting, OTT, SEM, YouTube, Social, and Targeted Email. This role will serve as main escalation point for client-facing teams for our Google suite products, addressing day to day troubleshooting issues and providing timely resolutions around delivery, discrepancies, tracking, technical issues, etc. with Google. The Digital Performance Specialist serves as an expert in the field of digital media, have a strong understanding of media consumption habits and audience profiles, and can independently build digital campaigns in various Google platforms. He/she can also easily navigate reporting and provide impactful takeaways to strengthen campaign's delivery. Always an enthusiastic contributor, the Digital Performance Specialist will add value to the team in the post-sale phase of a campaign.

• Digital Media Planner

  • Oct 2016 - Sep 2020

  The Media Planner manages the preparation process and campaign reporting operations for all Gray (formerly Raycom Media) healthcare accounts. This person will take ownership of integrated media campaigns (from helping to refine strategy and building presentations, through campaign implementation and post-buying reporting). Accounts include hospitals, health systems, insurance groups and multi-physician practice groups across all Gray markets. Gray TV digital platforms include 90+ news/broadcast desktop and mobile platforms as well as a robust suite of programmatic and extended audience solutions. The Media Planner will work in tandem with Regional Sales Specialists and station sales teams to prepare for client presentations and campaign reporting meetings. The media planner is responsible for developing high quality presentations and client strategies that focus on increasing client retention and upselling accounts. This person will work directly with advertising agencies, practice managers, physicians and marketing directors to recommend campaign solutions and adjustments that facilitate the business’ growth. The ideal candidate will possess and demonstrate a strong understanding of digital advertising including but not limited to SEM, SEO, email marketing, social media marketing, native advertising, content marketing, etc.