Experience

Mark Anthony Brands International

• Ireland
• Food & Beverages
• 100 - 200 Employee

• Innovation Director, Spirits

  • Dec 2020 - Present



DHG Advisory

• New York

• CEO

  • Jan 2020 - Dec 2020



Diageo

• United Kingdom
• Beverage Manufacturing
• 700 & Above Employee

• Innovation Director

  • Dec 2016 - Jan 2020

  Leading the Ciroc innovation agenda and 3 year pipeline including the limited edition launches of Summer Colada and Black RaspberryLed the launch of Ciroc VS from creating the supply chain, packaging, liquid and positioning for the propositionLeading the partnership 3 year pipeline of products e.g. the launch of Game of Thrones partnership including the GOT Single Malts Scotch Whisky collection.

• Senior Innovation Manager

  • Oct 2015 - Nov 2016

  Led the creation and launch of Quaker City Malts hard sodas including packaging, liquid and marketing planLed the creation of The Hilhaven Lodge Whisky including packaging, liquid and marketing plan

• Brand manager Crown Royal

  • Sep 2014 - Oct 2015

  Delivered the through the line marketing plan for Crown Royal Regal Apple the biggest innovation launch in spirits innovation history. Including TV spot creative, OOH, social media and BTL tools Delivered the through the line marketing plan for Crown Royal XO, 75th Anniversary and Northern Harvest RyeResponsible for running the yearly planning and strategy for Crown Royal for two years and delivering double digit growth on the brand

• Associate Brand Manager Crown Royal

  • Aug 2013 - Oct 2014

• Brand Manager Smirnoff

  • Jan 2013 - Jul 2013

• Assistant Brand Manager Red Stripe

  • Sep 2011 - Jan 2013

• Assistant Brand Manager White Spirits Portfolio GTME

  • Jan 2010 - Sep 2011