Sales Director EMEA

• Oct 2020 - Present

Director Sales & Marketing EMEA | Legrand AVD (Formerly Milestone AV)

• Jan 2018 - Oct 2020

Milestone AV Technologies was acquired by Legrand at the end of 2017. Role continued under Legrand AV division.Achieving 110% of 2019 budget & 117% of 2020 YTD budget. Restructured channels, pricing and programs across EMEA division to help contribute and deliver healthier AOI to the international division in 2019.Delivered +87% net sales growth within 3 years, by focusing on business development, concentrating on fewer accounts, driving higher ASP product , initiating training programs and educational in store display roll outs. Prospecting 25+ large key accounts and going onto winning and maintaining those relationships over many years.Increased UK & EMEA market share to record levels.Managing Retail (FMCG) / Home Residential European distributors and increasing the business threefold.

Director Sales and Marketing EMEA

• Apr 2014 - Jan 2018

Achieving 110% of 2019 budget & 117% of 2020 YTD budget. Restructured channels, controlleed pricing and programs across EMEA division to help contribute and deliver healthier AOI to the international division in 2019.Delivered +87% net sales growth within 3 years, by focusing on key business development, concentrating on fewer accounts, driving higher ASP product , initiating training programs and delivering educational in store display roll outs. Plus supporting improved A+ online content to support the overall customer brand / product category journey. Prospecting 25+ large key accounts and going onto winning and maintaining those relationships over many years.Increased UK market share to 26%. Grew EMEA market share to best levels for the brand in 10 years. Managing Retail / Home Residential European distributors and increasing the business YoY.

Senior National Account Controller

• Mar 2011 - Apr 2014

Grew the UK / Ireland key account business from zero to €5m in under 3 years. Achieved 100%+ of UK target every year.Business developed / Won the following accounts; Amazon, Apple, Argos, Asda, Costco, Dixons, Harvey Normans, Richer Sounds, Sainsbury’s, Screwfix & Tesco UK & Europe accounts.Securing exclusive retail partnerships over multiple years and increasing the top 4 accounts with double digit growth YoY.Developed close relationships at Trading director / owner levels with key CE retailers/distributors in the UK. Set up strategically important distributors to service the B2B channel. Reduced costs by 22% by using distributors to handle smaller independent retail/residential orders.Full responsibility for UK nationals pricing, program and marketing strategy and budgets. Supported mainland European business in key accounts including Tesco Europe.

National Account Controller

• Jul 2007 - Feb 2011

Responsible for a core portfolio of accounts including DSGI, JLP & Tesco. These accounts represented 50% of the UK turnover. Full control of P&L in UK National accounts. Maintained and grew £6 million Tesco UK AV category & won private label TV wall mounts business in 2010 for Tesco central European business. Increased the customer base portfolio into Aldi, Dixons, John Lewis, M&S & Woolworths and spreading UK turnover into other accounts. Managed 2 National Account managers in my team.

National Account Manager

• Jan 2004 - Jun 2007

Responsible for a core portfolio of accounts including Argos/Homebase (HRG), Comet, DSGI & Tesco. Achievements included increasing the line listings with Argos (both Domestically and Direct) & taking the turnover from £4 million to £6 million in 2 years, increasing Homebase product count and turnover from £1 million to £2 million in 2 years & maintaining a £3 million Tesco UK electrical accessory range.Undertook all aspects of account management including budgeting, business analysis, forecasting, P&L reporting, presentation preparation and delivery. I organized and undertook weekly customer & internal sales meetings. Significantly contributed to the turnover of the company, of which my accounts contributed £12 million in my last year.I had played an important role in the direction of new product development for the company and had been instrumental in launching a number of key product areas including TV Brackets and Stands within the Home Retail Group & enabling Masterplug to retain the UK largest supplier of Lead and Reels.

National Account Manager

• Dec 2002 - Dec 2003

Portfolio of accounts consisted of Argos, Comet, Index, Jessop’s, Littlewoods, Maplin, Rymans, Tesco, Toys R Us & WH Smiths valued at £2.5 millionAchieved an incresed turnover from £1.5 million to £2.5 million with a gross profit of over 50% in 1 year.Successfully launched the Storex brand into Comet, Index, Littlewoods, Rymans, Toys R Us & WH Smiths within 1 year.

Sourcing Manager

• May 2002 - Dec 2002

Maintained & reinforced the relationship between Path Group Plc and its vendors in Europe & the Far East. Traveling frequently to Hong Kong and China to manage projects. Ensure concise information flow to and from vendors and presenting only finished projects for quote and sample. Developing Strategies enabling Path Group Plc to be more efficient & delivering new product launches quciker to market.

Senior Marketing Manager

• Apr 2001 - May 2002

Managing/supervising the Marketing Division with an annual turnover of £17 million.Responsible for the following brand portfolio; (Case Logic, Ixos, Storex, Ministry Of Sound) through all UK/European National Accounts. My Team consisted of four Marketing Managers.Developed & Managed Vendor Inventory Management Programme with HMV & Dixon’s Stores Group, adding £3 million to the company turnover in year 1. Developed product & packaging of over 250 PC accessories in various brands in the PC World chain of 125 stores. Managed the product life cycle of all brands/product and this involved buying role for a number of above brands. Developed & managed the VMI programme into Dixons Store Group Europe through PC City including France, Italy & Spain. Responsible for Trade Marketing materials for all brands in the Path Group portfolio, including all literature and POS. Developing and driving the Ixos Best, Better, Good Attach sales training program for National accounts.

Marketing Manager

• Apr 2000 - Apr 2001

Responsibility for business development of various brands in the UK and overseeing team members in UK and the Far East. Developed & successfully launched the Storex Computer Accessory brand into the UK. Achieved £1.5 million sales in the first 6 months of brand launch.Focussed on market analysis, financial forecasts and brand / range budgets. Implementing and supervising Product Development in the Far East.Overseeing all aspects of marketing, from product packaging through to direct mail & PR.

Senior Product Manager

• Jan 1999 - Mar 2000

Product managed Curtis/Qualtec/Dataline Computer Products brands. Responsible for UK & European factory / supplier plant relationshipsSuccessfully managed, co-coordinated and integrated the transfer of a £6.5m business from Roltech division to Esselte UK business. Effective control of the product mix to achieve 167% of 1999 target profitability. Managed the launch of 200 new sku’s in 1999 ahead of the rest of Europe.

Product Manager

• Sep 1997 - Jan 1999

Part of Product management team £15.5m Dymo Electronic labeling category. Product training of internal & external sales teams nationally. Forecasting monthly sales of machines and tapes with “Manugistics” demand forecasting software. Controlling all marketing activities of Dymo ID Club, an exclusive and unique 12 month promotional programme with 45 national Dymo dealers. Successfully launching new products through PR and advertising. Managed £250k promotional budget. Managed placement students