Performance Marketing Lead

• Mar 2022 - Present

Founder

• Jan 2019 - Present

Performance Marketing Lead

• Mar 2021 - Present

Data Analyst & Paid Media Consultant

• Nov 2021 - Nov 2022

Business Intelligence Specialist

• Mar 2020 - Nov 2021

Lead Media Buyer

• Apr 2019 - Nov 2021

Launching new products into the European market at scale.

Growth Strategist

• Feb 2019 - Mar 2019

After the year in performance media, I quickly moved away from practical execution into an advisory role. Providing a broader perspective to the greater growth strategy of brands. Essentially how they can leverage different channels to find traction and grow their businesses.

Acquisition Manager

• Mar 2018 - Jan 2019

Focused all of my energy on managing performance media for a variety of business across many industries. Over this period developed an in-depth knowledge of PPC, E-commerce, email marketing and online acquisition and fulfilment. Proud to say that I helped business in industries such as real estate, all the way to furniture sales, thrive online.

Growth Consultant

• Jan 2016 - Jan 2018

Goturtle had a single-minded mission. To distribute beneficial technology to Africa. It was an absolute honour to send the majority of our time working on Yoco. South Africa's most disruptive FinTech company. We helped them grow from 500 to 5000 merchants in a single year. Empowering small businesses to accpet card payments where they could not before. Over the two year period we focused on: - Customer research - Developing SDR and Outbound sales - Lead generation - Existing user segmentation and communication strategy to reduce churn. Over this same period, we also worked with TabletPOS and Flexy in a similar capacity. Show less

Founder

• Dec 2014 - Apr 2016

I started a bespoke suit tailoring business with a unique selling point. Clients were collected in luxury cars and taken to high-end locations for consultations. This fell part of the greater Cartel House group. I was responsible for guiding brand development, marketing, sales and bookkeeping. Eventually sold my stake to pursue a more consulting focused profession. I started a bespoke suit tailoring business with a unique selling point. Clients were collected in luxury cars and taken to high-end locations for consultations. This fell part of the greater Cartel House group. I was responsible for guiding brand development, marketing, sales and bookkeeping. Eventually sold my stake to pursue a more consulting focused profession.

Growth Team

• 2014 - 2016

This department served as an incubator that rapidly developed and launched products. Launched products such as: - Loadshed: Application to deliver load shedding schedules to people who would not have had access before - Hey Stranger: Niche flyer distribution network. Targetted specifically at travellers visiting Cape Town. This department served as an incubator that rapidly developed and launched products. Launched products such as: - Loadshed: Application to deliver load shedding schedules to people who would not have had access before - Hey Stranger: Niche flyer distribution network. Targetted specifically at travellers visiting Cape Town.