Experience

Instachange Displays Limited

• National Business Development Manager/Director of Sales/National Sales Manager

  • Sep 2014 - Present

  IDL is a national leader and provides a unique online source for one of the most extensive selections of visual merchandising and POP display components, fasteners and accessories available. Our goal is to ease to business operations by engaging, listening, collaborating, executing, and delivering on the needs of our customersThrough a strategic program roll out, I manage 20+ Montreal and Eastern Canada based house accounts: Walmart, Sobey's, Point One Displays. In order to achieve this success, I have orchestrated the skill development of our core sales staff to work with a customer and solution focused approach to boost revenues +12% in the Display Construction Market.I enjoy the energy of mentoring and coaching my Sales Representatives and help them to quadruple national account activity.Consistently review and raise the bar, challenging my strategic plan and sales staff to increase brand awareness, drive business development and excel in customer service delivery. KEY ACCOMPLISHMENTS:- Introduced first-ever performance quotas that included weekly / quarterly sales reviews, sales quotas according to month / year, and account strategies to drive growth actions that held sales teams to well-defined and measurable benchmarks.- Established first-ever annual supplier performance reviews with Company's Top 25 accounts to guarantee that stock was available for customers and eliminate the prospect of customers seeking out the competition resulting in 20% reduction in stock outs.- Introduced new PPE Retail Program to generate new sales



TC Transcontinental

• Canada
• Packaging and Containers Manufacturing
• 700 & Above Employee

• National Account Manage - In-Store Marketing/Business Development Manager

  • Mar 2011 - 2014

  TC Transcontinental the leader of flexible packaging in North America, and Canada’s largest printer. Our goal is to help companies attract, reach, and retain their target customers.This was an exciting challenge as I oversaw an established Canada-wide retail conglomerate that experienced enhanced market penetration. Worked directly with clients to design and deliver in store print solutions working with planograms for special events and sales programs. Collectively, our team designed protypes to secure new accounts as a consultative sales strategy and provided customer education for options. SKYROCKETED ORGANIC GROWTH: accelerated sales growth 3.5M annually after 2 years- Between 2012 and 2013, catapulted sales revenues 240% to $3.8M per annum.- Saved 10% in promotional material creation by re-engineering banner size with the Production Planning Team; in turn, passed these savings on to the key account as a show of value-add.- Authored a standard operating guideline that shortened workflow turnaround times from 5 to 3 days. - Designed POP and instore print assessment for key stakeholders to identify 10 action items for cost reductions and increased sales.



The DATA Group of Companies (formerly Relizon Canada)

• Senior Consultant - Marketing Solutions/Senior Acccount Representative/Business Processes

  • Sep 2003 - Feb 2011

  Tasked to build relationships with marketing agencies, retailers, and financial institutions across the GTA. Developed and sold direct marketing print, marketing fulfillment, and retail card solutions directly to new accounts and advertising agencies. Sourced new vendors for direct mail and loyalty card options.STAKEHOLDER RELATIONSHIPS: Partnered with 20+ sales representatives experiencing $100K+ growth throughout tenure. - Consummate self-started, beginning with 0 customers and exceled in new accounts securement +1.5M in < 18 months.- Initiated and formed a long-term relationship with Staples +$0.3M annually - to supply direct mail and loyalty card programs.- Devised territory specific business plan as a case study-model and training document for the sales organization to emulate. - Redesigned direct mail campaign, increasing +5% response rate and awarded 5 year - $300K contract.



Xerox Canada

• Centralized Solutions Consultant, Production Systems Group

  • 2000 - 2003

  We remain true to our heritage by solving business problems with diverse services, innovative technologies, and the expertise of Xerox people.Generated over $1.9 million in revenue for new equipment sales, clients were amongst select niche consulting firms located in Toronto's downtown core. We remain true to our heritage by solving business problems with diverse services, innovative technologies, and the expertise of Xerox people.Generated over $1.9 million in revenue for new equipment sales, clients were amongst select niche consulting firms located in Toronto's downtown core.