David García Oliva

Web Communication and Digital Analytics Manager at ICEX España Exportación e Inversiones
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Contact Information
us****@****om
(386) 825-5501
Location
Madrid, Community of Madrid, Spain, ES
Languages
  • Spanish Native or bilingual proficiency
  • English Full professional proficiency
  • Romanian Elementary proficiency

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Credentials

  • Google AdWords Certificate
    Google
    Mar, 2017
    - Nov, 2024
  • Certificate in Advanced English
    University of Cambridge

Experience

    • Spain
    • International Trade and Development
    • 400 - 500 Employee
    • Web Communication and Digital Analytics Manager
      • Jun 2019 - Present

      - Web analytics for ICEX and other portals (eMarket Services, Invest in Spain) with Webtrekk and Google Analytics. Segment management, marketing campaigns and customized reports creation. - SEO & SEM management. - UX enhancement. - Marketing and Social Network support. - Web analytics for ICEX and other portals (eMarket Services, Invest in Spain) with Webtrekk and Google Analytics. Segment management, marketing campaigns and customized reports creation. - SEO & SEM management. - UX enhancement. - Marketing and Social Network support.

    • Webmaster
      • Feb 2003 - Present

      Founded my own start-up, specialized in selling self-made dvds, blurays and audio-cds in more than 60 countries. This included: • Video/audio encoding and editing to create the products to be sold. • Facebook & Instagram campaigns • Website updating including graphic designing, video embedding, pricing, etc. • Management of virtual payments (Paypal, wire transfer) and discounts methods such as coupons. • Customer services (customized promotions, follow up, troubleshooting… Show more Founded my own start-up, specialized in selling self-made dvds, blurays and audio-cds in more than 60 countries. This included: • Video/audio encoding and editing to create the products to be sold. • Facebook & Instagram campaigns • Website updating including graphic designing, video embedding, pricing, etc. • Management of virtual payments (Paypal, wire transfer) and discounts methods such as coupons. • Customer services (customized promotions, follow up, troubleshooting, newsletters creation…) • Social media management (forums ads, Twitter news and exclusive promotions, YouTube channel…) Show less Founded my own start-up, specialized in selling self-made dvds, blurays and audio-cds in more than 60 countries. This included: • Video/audio encoding and editing to create the products to be sold. • Facebook & Instagram campaigns • Website updating including graphic designing, video embedding, pricing, etc. • Management of virtual payments (Paypal, wire transfer) and discounts methods such as coupons. • Customer services (customized promotions, follow up, troubleshooting… Show more Founded my own start-up, specialized in selling self-made dvds, blurays and audio-cds in more than 60 countries. This included: • Video/audio encoding and editing to create the products to be sold. • Facebook & Instagram campaigns • Website updating including graphic designing, video embedding, pricing, etc. • Management of virtual payments (Paypal, wire transfer) and discounts methods such as coupons. • Customer services (customized promotions, follow up, troubleshooting, newsletters creation…) • Social media management (forums ads, Twitter news and exclusive promotions, YouTube channel…) Show less

    • Spain
    • Technology, Information and Internet
    • 100 - 200 Employee
    • Marketing Specialist
      • Mar 2019 - Jun 2019

      - SEM campaign with Google ADs - Creativity design for eBooks, Newsletters and banners - SEO: keywords and syntaxis, writing techniques... - Social networks support (LinkedIn and Twitter) - SEM campaign with Google ADs - Creativity design for eBooks, Newsletters and banners - SEO: keywords and syntaxis, writing techniques... - Social networks support (LinkedIn and Twitter)

    • Spain
    • Business Consulting and Services
    • 1 - 100 Employee
    • Digital Marketing Consultant
      • Sep 2018 - Jan 2019

      - Digital marketing strategic plans creation - Market research - Accounts management on Alibaba and Amazon - Digital marketing strategic plans creation - Market research - Accounts management on Alibaba and Amazon

    • Spain
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Marketing Specialist
      • Oct 2015 - Oct 2017

      Working for the Marketing Team at Amadeus Travel Payments, my main duties are: • Manage social media channels: - Create content and feed the different pages - Target followers and adapt our publications to increase the followers base qualitatively - Manage campaigns and sponsored publications • Website management: - Update and maintenance via CMS - SEO and SEM web positioning - Traffic analysis and reporting - Creation of journeys to nurture… Show more Working for the Marketing Team at Amadeus Travel Payments, my main duties are: • Manage social media channels: - Create content and feed the different pages - Target followers and adapt our publications to increase the followers base qualitatively - Manage campaigns and sponsored publications • Website management: - Update and maintenance via CMS - SEO and SEM web positioning - Traffic analysis and reporting - Creation of journeys to nurture visitors and convert them into leads (marketing automation) • Commercial marketing: - Create presentations to support the managing, partners and sales teams - Create sales sheets to promote the products and solutions in events and workshops - Video creation and edition for a better understanding of the products • Create, process and manage purchase orders for services received from external agencies • Events management and support Show less Working for the Marketing Team at Amadeus Travel Payments, my main duties are: • Manage social media channels: - Create content and feed the different pages - Target followers and adapt our publications to increase the followers base qualitatively - Manage campaigns and sponsored publications • Website management: - Update and maintenance via CMS - SEO and SEM web positioning - Traffic analysis and reporting - Creation of journeys to nurture… Show more Working for the Marketing Team at Amadeus Travel Payments, my main duties are: • Manage social media channels: - Create content and feed the different pages - Target followers and adapt our publications to increase the followers base qualitatively - Manage campaigns and sponsored publications • Website management: - Update and maintenance via CMS - SEO and SEM web positioning - Traffic analysis and reporting - Creation of journeys to nurture visitors and convert them into leads (marketing automation) • Commercial marketing: - Create presentations to support the managing, partners and sales teams - Create sales sheets to promote the products and solutions in events and workshops - Video creation and edition for a better understanding of the products • Create, process and manage purchase orders for services received from external agencies • Events management and support Show less

    • Spain
    • Manufacturing
    • 700 & Above Employee
    • Sales Representative & Marketing
      • Mar 2014 - Apr 2015

      • Provided sales support and customer service by managing more than 50 customers’ accounts, increasing their turnover by 15% in only one year. • Processed and tracked orders. • Made presentations of products to outstanding and prospect costumers (architects & designers). • Identified opportunities to sell and upsell Roca’s products and services. • Provided sales support and customer service by managing more than 50 customers’ accounts, increasing their turnover by 15% in only one year. • Processed and tracked orders. • Made presentations of products to outstanding and prospect costumers (architects & designers). • Identified opportunities to sell and upsell Roca’s products and services.

    • Spain
    • International Trade and Development
    • 400 - 500 Employee
    • International Trade Advisor
      • Oct 2012 - Dec 2013

      • Worked directly with the Economic Counselor in providing personalized services for Spanish companies, through setting up meetings, videoconferences, market research, problem resolution and consulting. • Helped to increase the rating received for the services provided to the Spanish companies by 2.25%. • Updated and translated The Commercial Office Weekly Newsletters that were sent to the companies. • Updated official reports such as investment guides, companies directories and… Show more • Worked directly with the Economic Counselor in providing personalized services for Spanish companies, through setting up meetings, videoconferences, market research, problem resolution and consulting. • Helped to increase the rating received for the services provided to the Spanish companies by 2.25%. • Updated and translated The Commercial Office Weekly Newsletters that were sent to the companies. • Updated official reports such as investment guides, companies directories and statistical information. Show less • Worked directly with the Economic Counselor in providing personalized services for Spanish companies, through setting up meetings, videoconferences, market research, problem resolution and consulting. • Helped to increase the rating received for the services provided to the Spanish companies by 2.25%. • Updated and translated The Commercial Office Weekly Newsletters that were sent to the companies. • Updated official reports such as investment guides, companies directories and… Show more • Worked directly with the Economic Counselor in providing personalized services for Spanish companies, through setting up meetings, videoconferences, market research, problem resolution and consulting. • Helped to increase the rating received for the services provided to the Spanish companies by 2.25%. • Updated and translated The Commercial Office Weekly Newsletters that were sent to the companies. • Updated official reports such as investment guides, companies directories and statistical information. Show less

  • Vasepi
    • Albacete, Spain
    • Community Manager
      • May 2012 - Sep 2012

      • Developed, updated, and translated the company’s website. • Managed the Company’s social media pages (Facebook, Twitter, YouTube) • Developed, updated, and translated the company’s website. • Managed the Company’s social media pages (Facebook, Twitter, YouTube)

  • Insoc
    • Albacete Area, Spain
    • Departamento de Proyectos
      • Jul 2008 - Nov 2008

      • Assisted in the development and justification of projects for public tenders. • Assisted in the development and justification of projects for public tenders.

Education

  • CECO (Centro de Estudios Económicos y Comerciales)
    MBA - International Management (Institute of International Trade of Spain, ICEX), International Business
    2011 - 2012
  • Jagiellonian University
    Bachelor's degree, Economics
    2009 - 2010
  • Universidad de Castilla-La Mancha
    Bachelor's degree of Economy, Business Administration and Management, General
    2009 - 2009
  • Universidad de Castilla-La Mancha
    Bachelor of Business Administration (B.B.A.), Business Administration and Management, General
    2004 - 2009
  • Vilniaus Universitetas
    Bachelor of Business Administration (BBA), Business Administration and Management, General
    2007 - 2008

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