Experience

Peak Energy Solutions LLC
• United States
• Environmental Services
• 1 - 100 Employee
• Advisor

  • Jan 2023 - Present


Self-employed

• Real Estate
• 1 - 100 Employee

• Marketing & Growth Advisor

  • Aug 2022 - Present

  Advising businesses on how to acquire and retain customers. Focusing on defining marketing success and building audience strategies. Solving the hardest growth problems by reasoning from first principles. Advising businesses on how to acquire and retain customers. Focusing on defining marketing success and building audience strategies. Solving the hardest growth problems by reasoning from first principles.


NCSA College Recruiting
• United States
• Consumer Services
• 700 & Above Employee
• Marketing Advisor

  • Jun 2023 - Present
• EVP Marketing

  • Oct 2019 - Aug 2022

  NCSA is a top recruiting service for athletes seeking college sports and scholarships. I led 35 people and oversaw $18M P&L for the Marketing and Product departments. Achievements: 5x revenue growth, with double digit growth for seven years straight Scaled marketing campaigns for 300%+ growth in sales-qualified leads, generating 4.2M annually Developed affiliate program with 175+ partners, generating 2.5M leads and 60% of revenue annually Collaborated with Data Science team… Show more NCSA is a top recruiting service for athletes seeking college sports and scholarships. I led 35 people and oversaw $18M P&L for the Marketing and Product departments. Achievements: 5x revenue growth, with double digit growth for seven years straight Scaled marketing campaigns for 300%+ growth in sales-qualified leads, generating 4.2M annually Developed affiliate program with 175+ partners, generating 2.5M leads and 60% of revenue annually Collaborated with Data Science team to modernize lead scoring algorithm Increased website organic traffic by 216%, growing to 12M users per year Oversaw 1.2M page website platform migration with no loss in traffic or leads

• EVP of Product

  • Oct 2019 - Aug 2022

  I was asked to run the product team in addition to marketing. Worked quickly to revamp product vision and strategy. Collaborated with newly hired CTO to address critical technical debt, security needs and transition to platform product strategy. Managed post merger integration of college coach SAAS products, rebuilding the budget and team structure to focus on security and stability of legacy technologies and rebuilding critical infrastructure. Rebuilt user research strategy… Show more I was asked to run the product team in addition to marketing. Worked quickly to revamp product vision and strategy. Collaborated with newly hired CTO to address critical technical debt, security needs and transition to platform product strategy. Managed post merger integration of college coach SAAS products, rebuilding the budget and team structure to focus on security and stability of legacy technologies and rebuilding critical infrastructure. Rebuilt user research strategy, creating source of unique insights into customer satisfaction trends. Resulted in adoption of new product and service KPIs, adjustments to service model and 25% increase in overall customer satisfaction

• VP of Marketing

  • Apr 2017 - Oct 2019

  Revitalized NCSA's marketing, leading a marketing strategy overhaul and company rebrand. Achieved 300%+ sales lead growth with $10MM P&L. Achievements: Oversaw successful rebrand launch, improving brand reputation and positioning. Managed a $6.5M annual paid media budget, generating 350K+ leads p.a. on platforms like Google, Facebook, TikTok, and YouTube. Grew newsletter to over 7M subscribers Built a high-performing team, doubling headcount and producing company award… Show more Revitalized NCSA's marketing, leading a marketing strategy overhaul and company rebrand. Achieved 300%+ sales lead growth with $10MM P&L. Achievements: Oversaw successful rebrand launch, improving brand reputation and positioning. Managed a $6.5M annual paid media budget, generating 350K+ leads p.a. on platforms like Google, Facebook, TikTok, and YouTube. Grew newsletter to over 7M subscribers Built a high-performing team, doubling headcount and producing company award winners. Streamlined martech stack and renegotiated contracts to save company six-figures annually



Reigning Champs

• United States
• Higher Education
• 1 - 100 Employee

• Vice President Digital Marketing

  • Apr 2015 - Apr 2017

  After Reigning Champs acquired my company, I worked as the in-house growth marketing expert. I managed the SEO and paid marketing (SEM and paid social) channels for 4 companies with a paid media budget of $3M. Achievements: Led the integration for several acquired businesses, growing acquired brand revenues by 125% in two years. Scaled affiliate marketing channels to 500,000 leads/year and boosted organic traffic to 3.3M users/year post-acquisition. Saved $500K/year by… Show more After Reigning Champs acquired my company, I worked as the in-house growth marketing expert. I managed the SEO and paid marketing (SEM and paid social) channels for 4 companies with a paid media budget of $3M. Achievements: Led the integration for several acquired businesses, growing acquired brand revenues by 125% in two years. Scaled affiliate marketing channels to 500,000 leads/year and boosted organic traffic to 3.3M users/year post-acquisition. Saved $500K/year by consolidating multiple paid media agencies. Increased conversion rates by 50% through CRO audits and standalone landing page applications. Show less After Reigning Champs acquired my company, I worked as the in-house growth marketing expert. I managed the SEO and paid marketing (SEM and paid social) channels for 4 companies with a paid media budget of $3M. Achievements: Led the integration for several acquired businesses, growing acquired brand revenues by 125% in two years. Scaled affiliate marketing channels to 500,000 leads/year and boosted organic traffic to 3.3M users/year post-acquisition. Saved $500K/year by… Show more After Reigning Champs acquired my company, I worked as the in-house growth marketing expert. I managed the SEO and paid marketing (SEM and paid social) channels for 4 companies with a paid media budget of $3M. Achievements: Led the integration for several acquired businesses, growing acquired brand revenues by 125% in two years. Scaled affiliate marketing channels to 500,000 leads/year and boosted organic traffic to 3.3M users/year post-acquisition. Saved $500K/year by consolidating multiple paid media agencies. Increased conversion rates by 50% through CRO audits and standalone landing page applications. Show less



Athnet

• United States
• Marketing and Advertising

• Vice President

  • Aug 2009 - Apr 2015

  Was acquired by Reigning Champs, a private equity company group. High growth start-up providing college sports recruiting services to families and high school student-athletes trying to play their sport at the college level and earn athletic scholarships. Pivoted business model to an affiliate business to capitalize on our strengths as the top digital marketers in the industry. Grew revenues to $2.5M and 40% profits before acquisition by private equity rollup At the time of… Show more Was acquired by Reigning Champs, a private equity company group. High growth start-up providing college sports recruiting services to families and high school student-athletes trying to play their sport at the college level and earn athletic scholarships. Pivoted business model to an affiliate business to capitalize on our strengths as the top digital marketers in the industry. Grew revenues to $2.5M and 40% profits before acquisition by private equity rollup At the time of acquisition we were the number one affiliate marketers in the industry and the top digital marketers Show less Was acquired by Reigning Champs, a private equity company group. High growth start-up providing college sports recruiting services to families and high school student-athletes trying to play their sport at the college level and earn athletic scholarships. Pivoted business model to an affiliate business to capitalize on our strengths as the top digital marketers in the industry. Grew revenues to $2.5M and 40% profits before acquisition by private equity rollup At the time of… Show more Was acquired by Reigning Champs, a private equity company group. High growth start-up providing college sports recruiting services to families and high school student-athletes trying to play their sport at the college level and earn athletic scholarships. Pivoted business model to an affiliate business to capitalize on our strengths as the top digital marketers in the industry. Grew revenues to $2.5M and 40% profits before acquisition by private equity rollup At the time of acquisition we were the number one affiliate marketers in the industry and the top digital marketers Show less