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Ray Maxwell

Dave is a well-organized, detail oriented, hard-working product manager who delivers. He and I worked closely together at Eventide where he went the extra mile day in and day out. He is a bright and capable team player who leads by creating consensus. If you are lucky enough to hire him, you will not be disappointed. I recommend Dave without hesitation or reservation.

Matthew Schow

Dave's innate ability to conceptualize and productize professional audio equipment is exceptional. A working technical knowledge of electrical [audio] circuitry as well as mechanical materials and finishes allow Dave to work with engineers on an elevated level to bring product to the market in the most effective way possible. His market research, cost estimates and overall ROI calculations, in combination with a marketing background, ensure that his products are as successful in the marketplace as they are beneficial to the company's bottom line. Dave's long range vision, attention to detail, aesthetic acumen, graphic design, technical publications skills and overall scope of business set him apart from any other product manager that I've worked with.

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Credentials

  • Membership
    Association of International Product Marketing & Management
    Feb, 2018
    - Sep, 2024

Experience

    • Musicians
    • 1 - 100 Employee
    • Senior Product Manager
      • May 2019 - Present
    • 300 - 400 Employee
    • Independent Music Professional
      • Jan 1988 - Present
    • Real Estate
    • 1 - 100 Employee
    • Entrepreneur / Product Manager
      • Nov 2016 - May 2019

      Wireless music recording product line: ideation, proof-of-concept development and business planning. Wireless music recording product line: ideation, proof-of-concept development and business planning.

    • Brazil
    • Consumer Goods
    • 1 - 100 Employee
    • Product Manager
      • Aug 2016 - Nov 2016

      Primary focus: reinvigorate the M-AUDIO brand — a market leader in audio recording and control — through rapid development of products that captivate the traditional recording consumer as well as diversify the brand’s portfolio into lateral markets. Primary focus: reinvigorate the M-AUDIO brand — a market leader in audio recording and control — through rapid development of products that captivate the traditional recording consumer as well as diversify the brand’s portfolio into lateral markets.

    • Senior Product Manager
      • May 2004 - Jun 2016

      2004 - Product Manager, driving new retail opportunities and formalize customer-driven product ideas. 2008 - Promoted to Director of Product Development, adding the overall responsibility of managing the product roadmap in line with the company's growth objectives. 2010 - Promoted to Sr. Product Manager, head of Product Management group. - Company witnessed constant growth in new product launches, including new markets within the MI market as well as highly successful derivatives. Products which have received my direct influence consistently outperform their expectations. - Redefined product categories to strengthen the brand and ensure a better understanding of the product lines for Sales, Marketing and retail channel needs. - Evaluate new ideas and R&D developments for proper fit with the company, the target customer and various product lines. - Constant communication with all cross-functional groups to ensure predictable and successful product launches. - Significant responsibility for product designs including product definition/specification, user interface and management of industrial design. - Key participant in project development, co-managing project timelines and deliverables. - Provide content on an on-going basis for Sales & Marketing to ensure the proper messaging and positioning reach the customer. - Provide training support for exhibit, retail, OEM customer, and other related Sales & Marketing needs. - Maintain competitive market data and trends; provide analysis to determine new/existing product direction and evaluate new technologies and business opportunities. - Provide content and layout for customer manuals and training materials; create concept and production-ready on-product graphics. Show less

    • Computers and Electronics Manufacturing
    • 1 - 100 Employee
    • Manager of Product Development
      • Mar 2004 - Mar 2004

      A musical instrument manufacturer specializing in the Kurzweil and Young Chang brands of consumer keyboard and professional electronic synthesizer workstations. Hired to renew the failing Kurzweil brand through new, competitive product offerings that preserve the preeminent brand reputation. Steered new-product development, overseeing project schedules, acting as customer advocate on project teams to ensure feature recommendations meet customer expectations, as well as creating visibility between R&D and Young Chang executive staff. Show less

    • United States
    • Music
    • 1 - 100 Employee
    • Director of Product Management
      • Nov 2002 - Feb 2004

      A multi-faceted electronic equipment manufacturer serving the musical instrument (MI), Avionics, and Safety & Security industries. - Greatly influenced the company’s product planning toward positive growth and efficient project development cycles, shepherding the product life cycle from concept through end of life for all Eventide products. - Defined and managed several of Eventide’s first software-only digital audio products, creating a new category for the company. - Played a major role in the launch of the world’s first Linux-based Digital Call Recorder by serving the development team as customer advocate and field test manager. - Interfaced with project teams as team leader for on-time market delivery. - Lead the company’s software testing effort, increasing product quality and reliability, ultimately augmenting the brand’s reputation. - Worked closely with Sales and Marketing to define a successful go-to-market strategy, including launch materials, POP, reviews, trade show events, product demonstrations and training; managed packaging components, technical manuals, product brochures and a variety of marketing materials. Show less

    • United States
    • Musicians
    • 1 - 100 Employee
    • Product Manager / Product Test Coordinator
      • Nov 1999 - Nov 2002

      During this 3-year period, the company experienced incredible growth with YOY doubling and stature as the fastest growing high-tech MI (musical instruments) manufacturer. While my key responsibilities centered on the continual development of professional audio and recording product lines, my efforts expanded beyond Product Management into Software Quality Assurance, product definition, and the formalization of project management within the company. - Responsibility included the continual development of 25% of the company's product lines to identify short and long-term strategies for a successful product life span. - Provided definition and implementation of product requirements and technical specifications. - Managed product cost, GM and P&L targets. - Managed deliverables for a variety of groups within Product Marketing (Sound Design, Visual Design, Product Test, Product Management), and provided regular project reporting to the Executive Staff. As Product Test Coordinator, I created and managed the development of a dynamic Quality Assurance group as a subset of Product Development to help achieve increased product reliability and project cycle predictability. By developing Test Plans and utilizing conventional QA processes and metrics, this group provided strategic functional testing and visibility into the progress of all Line 6 products during their Alpha and Beta test cycles ensuring a robust product. The group’s services also included support for products after their initial launch. Show less

    • United States
    • Software Development
    • Senior QA Engineer
      • Mar 1999 - Nov 1999

      A small start-up (now a Grass Valley Group company) focused on providing the most reliable and integrated "Digital News Room" suite of Linux-based video editing products. I was hired to create and manage a Software Quality Assurance program, spanning a variety of hardware and software based systems including GUI functional verification, multi-format audio, and MPEG video record/playback over high-speed networks integrating large-scale shared storage systems. - Developed test plans and procedures to help bring the highest quality digital product to market. - Maintained incremental customer software releases, as well as the management and training of in-house test personnel. - Organized daily software builds and general error debugging; developed automated testing of six unique Vibrint software products using Visual Test; managed bug tracking databases and verifying technical customer documentation prior to release. Show less

    • United States
    • Computers and Electronics Manufacturing
    • 700 & Above Employee
    • Product Manager
      • 1997 - 1999

      Lexicon, Inc. is a leader in digital recording studio processing and a premium brand for home theater products in the Consumer Audio market.As a key member of the Lexicon, Inc. product development team, I was responsible for delivering the company’s first budget studio processor (MPX-100) to market, attaining the highest unit sales of any Lexicon product to date. I was also responsible for the design and definition of a follow-on award-winning product (MPX-500).Responsibilities included participation in strategic long-range product definition and market analysis of competitive products; definition and documentation of product requirements and user interface design; preset development; management of field-test programs; all user documentation and promotional materials. In addition, I represented my products directly to editors and reviewers, participated in product presentations and produced an audio reference CD which was used extensively to demonstrate all Lexicon products. Show less

    • Software Quality Assurance Manager
      • 1995 - 1997

      Lexicon, Inc. is a leader in digital recording studio processing and a premium brand for home theater products in the Consumer Audio market.As the central resource for Lexicon’s functional product testing within the Engineering department, I developed and managed a rigorous Software Quality Assurance program. By implementing functional user interface test tools, the SQA group provided quality feedback to the project teams thus helping to deliver a more robust and reliable product.I was responsible for determining product readiness for release to production and participated in the creation of technical and user documentation, while contributing to many product’s preset development. I instituted and directed an intern program focusing on UMass, Berklee and Northeastern undergraduates, allowing refined product testing via the design of custom automated test tools. Show less

    • Marketing Assistant / Product Specialist
      • 1993 - 1995

      Lexicon, Inc. is a leader in digital recording studio processing and a premium brand for home theater products in the Consumer Audio market.I maintained all Professional and Consumer audio product registration databases and was the primary source for literature fulfillment for distributors, dealers and customers. I also organized and implemented direct mail programs, provided product phone support, trade show support and created product-specific application notes. I also assisted in software product testing of new products at the request of the Engineering department. Show less

Education

  • University of Massachusetts at Lowell
    Bachelor of Arts (B.A.), Sound Recording Technology
    1988 - 2003

Community

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