Experience

AQMAT Association québécoise de la quincaillerie et des matériaux de construction

• Canada
• Wholesale Building Materials
• 1 - 100 Employee

• Member of the Board

  • Apr 2022 - Present



Conseil quebecois de la franchise

• Canada
• Civic and Social Organizations
• 1 - 100 Employee

• Member of the Board

  • Dec 2021 - Present



National Bank of Canada

• Canada
• Banking
• 700 & Above Employee

• Associate Vice President - Franchises and Strategic Initiatives, Commercial Banking

  • Jan 2021 - Present

• Senior Manager & Head of SME strategy - Commercial banking

  • May 2016 - Dec 2020

• Manager - Customer and Market Strategies - Retail Banking

  • Apr 2013 - Apr 2016

  Define, identify and prioritize customer and market visions, value propositions and growth strategies. Manage integration of strategies with business partners. Follow up customers and market strategies performance. Build and develop Customer Strategy and Retail Solutions business\strategic plan.

• Senior Advisor – Retail & Commercial Strategic Planning

  • Nov 2010 - Mar 2013

  Advise Distribution Senior Vice-Presidents (retail and commercial) on business strategies and project portfolios. Elaborate business plan and workshops.

• Senior Analyst – Business Intelligence

  • May 2009 - Oct 2010

  Advise the Sales and Services Vice-President on customer behavior and trends. Coach sales force on business opportunities and market understanding. Realize geolocation studies for business development (branches and ATMs).



Groupe Labrecque / Labrecque Group

• Montreal, Canada

• Consultant – Retail industry

  • Jan 2007 - May 2009

  Conduct end-to-end consulting mandate, from primary/secondary data collection to business recommendations (branding, merchandising, customer experience and location). Main accounts: SAQ, Première Moisson, La Cordée, Ogilvy, Government of Quebec and City of St-Lambert. Publication (2009): "Le portrait de l’immigration au Québec" – Ministry of Immigration and Communities. Conduct end-to-end consulting mandate, from primary/secondary data collection to business recommendations (branding, merchandising, customer experience and location). Main accounts: SAQ, Première Moisson, La Cordée, Ogilvy, Government of Quebec and City of St-Lambert. Publication (2009): "Le portrait de l’immigration au Québec" – Ministry of Immigration and Communities.



GSMC Inc.

• Repentigny, Canada

• Business Development Agent – Cultural and sporting events

  • Apr 2006 - Nov 2006

  Develop and coordinate cultural and sporting events for the Lanaudière Region. Main events : Sand Blast Molson Exlight Volleyball Tour, Volleyball Challenge of Repentigny, Maskicouron of Brandon and first season of the Triades de Lanaudièere (AA collegial football). Develop and coordinate cultural and sporting events for the Lanaudière Region. Main events : Sand Blast Molson Exlight Volleyball Tour, Volleyball Challenge of Repentigny, Maskicouron of Brandon and first season of the Triades de Lanaudièere (AA collegial football).