Equity Trader

• Apr 2023 - Present

Founder

• Dec 2021 - Present

• Established and spearheaded operations of the premium workout and athletic apparel brand, leading strategic planning to drive business performance, high-quality service, and success across the organization. • Leveraged a keen attention to detail and analytical skills to conduct market research and expand the mission-driven organization focused on creating clothing that inspires people to be ambitious, confident, and authentic. • Played an integral role in leading multi-channel marketing campaigns, brand development, and social media management. • Championed operational excellence and continuous improvement by actively conducting business analysis to identify areas of improvement by evaluating the effectiveness of all internal and external processes. • Executed in-depth market and competitive analysis to identify new opportunities in a high-demand market, evaluating market size and trends driving growth. • Proactively conducted financial analysis and maintained updated knowledge of market trends to optimize pricing, target market, ideal customer, and business model. • Leveraged quantitative analytics, market research, and forecasting to drive performance improvement across marketing campaigns and increase ROAS, CR, CAC, and other key performance indicators. Show less

Cancer Strategist

• 2018 - 2021