David F.

Ecommerce Manager at Clydeside Trading Society Ltd
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Contact Information
us****@****om
(386) 825-5501
Location
Glasgow, Scotland, United Kingdom, UK

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Experience

    • United Kingdom
    • Wholesale
    • 1 - 100 Employee
    • Ecommerce Manager
      • Dec 2020 - Present

      My initial task was to work with our OrderWise web account manager to come up with the design for our new website and integrate this with the existing OrderWise ERP. This website serves both B2B and B2C customers. Part of this task included sourcing a new merchant account, payment gateway and delivery companies catering to the horticulture industry. I was also responsible for reviewing GDPR privacy policies and PCI DSS compliance requirements. Responsible for all online activity and dealing with third-party agencies, including finding new opportunities to improve work flow, performance and extending the reach of the brand. Day-to-day duties involve updates to the stock system to support website changes, adding new products to the website, taking/editing product photos in Photoshop, competitor analysis, PPC and dealing with the ERP. Show less

    • United Kingdom
    • Wholesale
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Mar 2016 - Oct 2020

      I worked as a Digital Marketing Specialist, managing the company eCommerce website, ladders-direct.com, which I ported from SalesForce to PrestaShop 1.6. My duties included: • integration of third-party software & customisation of the PrestaShop platform • improvements to the website front end for better customer experience • installing security patches & monitoring web traffic • use of Photoshop to process images for web • use of Google Search Console tools for website issues such as mobile support & schema markup • resolving technical SEO issues • use of Google Analytics / Screaming Frog / SemRush for SEO and competitor analysis • Adding products to the website • writing new content for SEO • management of Google Ads for Google Shopping campaign • Day-to-day processing of customer website orders • Customer support with all order and website related issues Show less

    • United Kingdom
    • Apparel & Fashion
    • 1 - 100 Employee
    • Web Developer
      • Apr 2015 - Mar 2016

      I worked at MacGregor and MacDuff (Kilt Hire & Kilt Makers) as part of a small web team. I took their original Magento website, macgregorandmacduff.co.uk, and turned this into a responsive website using a bootstrap skin, whilst resolving all compatibility issues with existing extensions. In addition to this I also set up and configured the Google Analytics / Adwords conversion tracking using Google Tag Manager. To improve the website performance, I managed the switching of hosting to a higher spec dedicated server and set up the CloudFlare Content Delivery Network. As part of this switch over I worked with the hosting company to improve the overall security of the website. My duties included: • integration of third-party software & customisation of the Magento platform • improvements to the website frontend for better customer experience • installing security patches & monitoring security channels / web traffic • use of Photoshop to process images for web • use of Google Webmaster tools to fix mobile / url issues • configuring / processing data feeds for Google Shopping & Fruugo Shopping. I have also used SemRush to analyse backlinks, CrazyEgg for user click analysis, M2ePro for Amazon products correlation, plus extensive use of Google Analytics for traffic analysis. Show less

    • United Kingdom
    • IT Services and IT Consulting
    • Website Manager
      • Apr 2011 - Mar 2015

      I started in April 2011 on a freelance basis and created a website, northeastguitar.co.uk, for the client using the Magento eCommerce content management system and set up all of the Google Analytics/Adwords/Shopping feeds. Between April 2011 and May 2013 I continued to update the website and provide support. In May 2013 my role became permanent. My duties included: • managing the Adwords PPC campaigns based on trends & visitor flow • training the staff in use of the website and adding products • updating social media channels (Facebook, Google+, Twitter, Pinterest) • updating the website capabilities to cater for changes in SEO • designing new images using Photoshop CC for online activities • Use of various data analysis tools to improve online advertising • Creating weekly email newsletters Show less

    • France
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Senior Engineer
      • Jan 2001 - May 2010

      Nov 2003 – May 2010: My role covered both civil and military flight simulation projects within a real-time software / hardware environment. This included international travel to customer sites in France, China, Japan, Australia and Saudi Arabia. The civil side consisted of integrating existing baseline software, developed in C, into a real-time environment with the other systems. I was the Boeing 737 specialist for our team. On the military side I worked on the visual integration of a new military device as part of a large project, which required that I re-design the current civil visual software. Jan 2001 – Nov 2003: I worked in the Avionics RADAR group on various tasks including the processing of the visual database into data for ground mapping / terrain following RADAR, porting the Unix based software for processing this data to the Windows NT platform and managing the groups ClearCase configuration control system. Show less

  • Police IT Organisation
    • London, United Kingdom
    • Assistant Scientific Officer
      • Sep 1998 - Sep 1999

      This was the placement year for my degree. My duties were to extend the fingerprint analysis software (written in MFC) to allow for full palm-print images up to a resolution of 1200dpi. This was the placement year for my degree. My duties were to extend the fingerprint analysis software (written in MFC) to allow for full palm-print images up to a resolution of 1200dpi.

Education

  • Teesside University
    Bachelor's degree, Visualisation
    1996 - 2000
  • Teesside University
    Higher National Diploma, Software Engineering
    1994 - 1996

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