Experience

WKMG News 6

• United States
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Sales

  • Jul 2004 - Present

  • Responsible for new business growth through traditional and non-traditional avenues. • Develop sales packages, approaches to co-op advertising, promotions and effective campaigns to stimulate revenue growth. • Achieve budget and growth expectations as determined annually. • Manage local sales team and oversee all sales activities creating a high-performing successful team environment. • Work alongside Account Executives in the field and attend client meetings to enhance account relationships and provide coaching opportunities. • Recruit, hire and develop new sales talent. • Provide on-going training to further enhance team performance and ensure team meets and/or exceeds goals. • Prepare, analyze and develop marketing initiatives that support our local digital revenue goals. • Communicate sales activities with senior leadership and report on sales metrics, forecasts and budget variance. • Work closely with marketing and news departments to generate & implement lead generation opportunities. • Managed all aspects of station level full website migration. • Develop strategic plans to grow digital sales amongst existing clients. • Oversee a broad digital fulfillment team charged with creating a full pipeline of digital business and strong ROI. • Lead local digital support team members to be client-facing, subject matter experts to effectively support the local sales team from pre-sale to post-sale. • Collaborate with sales leadership and digital team members to develop best practices and actionable digital revenue plans/targets. • Monitor execution of identified initiatives and fulfillment; flag potential issues and coordinate development plans with corporate office. Show less



Embassy Suites by Hilton™ Orlando Lake Buena Vista South

• United States
• Hospitality
• 1 - 100 Employee

• Sales Manager

  • Apr 2001 - Jun 2004

  • Plan sales forecasts to ensure projected volume and profitability. • Negotiate corporate and city-wide contracts. • Develop and maintain customer service standards to ensure maximum sales opportunities and company loyalty. • Design and implement customer service training programs. • Analyze and determine added sales opportunities within existing customer base. • Develop means to effectively survey and measure service levels. • Vast knowledge of all market segments. • Responsible for Identifying, qualifying and maintaining the need of the various business segments. • Responsible for maintaining high level knowledge of competition’s product. • Responsible for facilitating departmental and hotel meetings. Show less



Premier Vacation Homes

• Kissimmee, FL

• Director of Resort Sales

  • Jan 1993 - Mar 2001

  • Directed sales planning and market analysis activities, including market research, competitive product evaluation and selling technique. • Structured and negotiated pricing, volume discounts, co-op advertising and premium promotions. • Developed short and long-term strategic plans and sales forecasts to ensure projected volume and profitability were realized. • Studied, monitored and streamlined domestic and international operations, resulting in increased profitability; conducted cost/benefit analysis, evaluated and refined operating procedures and internal controls; developed expense allocation methods. • Performed functional business reviews, defined needs and developed strategic business plans for start-up organizations and high growth companies. • Designed and implemented financial/accounting systems for product planning, management and control. • Participated in both domestic and international trade shows. Show less