David Dawson, CPTM

Director of Franchise Training at Spring-Green Lawn Care
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Contact Information
us****@****om
(386) 825-5501
Location
Oswego, Illinois, United States, US

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5.0

/5.0
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RJ Krone

Dave embodies commitment, energy, and professionalism. I worked with him, as my partner, launching franchise businesses for 13 years. Over that time I watched him work cross-functionally with all departments to make sure our franchisees had the very best opportunity for success! His excitement is contagious and his business acumen is top notch!

Mark Potocki

I have known Dave since 2008 and am impressed with who he is as a professional and as a "family man". He pursues his goals with passion, and has a unique ability to provide candidness in a respectful way. Dave puts the team first and models his daily behavior against our systems' core vlues: customer focus, pursue common goals, integrity, innovation, family and perseverance. I have heard Dave referred to as coach, teacher, consultant, mentor...and most importantly trusted friend. I highly recommend getting to know Dave.

Jim Bernier

Dave is exemplary. he invests time and effort to better the entire system. he recognizes the bigger picture and how his contributions impact it and move everyone toward a common goal... success.

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Credentials

  • High Performance Habits (Blinkist Summary)
    LinkedIn
    Feb, 2022
    - Nov, 2024
  • Start with Why: How Great Leaders Inspire Everyone to Take Action (Blinkist Summary)
    LinkedIn
    Feb, 2022
    - Nov, 2024
  • Performance Management: Setting Goals and Managing Performance
    LinkedIn
    Feb, 2021
    - Nov, 2024
  • Certified Professional in Training Management (CPTM)
    Training Industry, Inc.
    Oct, 2022
    - Nov, 2024

Experience

    • United States
    • Consumer Services
    • 100 - 200 Employee
    • Director of Franchise Training
      • Aug 2021 - Present

    • Director of Onboarding and Development - Startup Department
      • Jun 2018 - Aug 2021

      •Conducted and through analysis and redesigned the onboarding and development plan program for all new franchise owners to ensure success and early adoption of the franchise system. Onboarded all-new franchisees, with a portfolio size ranging from 10-16 new starts, from day 1 and created 3-year growth plans. •Developed strong business relationships with franchise owners and their teams. Instrumental in developing individual growth plans for each franchise location to ensure strong developed teams. •Created custom Business Plans based on growth strategies and franchisee skill sets. Also determined appropriate marketing strategies and investments to build the business topline revenue and build brand presence locally. •Developed a graduation plan that measures the startup franchise owners from year one through year 3 documenting areas of success and determining new training tracks to graduate on time. •Created and implementation and continued redesign of our companies Business Appraisal and Brand Audit as well as conducting infield visits with full documentation. •Developed a Podcasting program to increase communication within our Startup Department and Franchise System. Focusing on items of importance, I.O.I - 30, 60- and 90-days outlook. •Redesigned our company’s mobile application with collaboration with our Software Development Manager. This software impacts our Franchise use for Sales and Operations.•Work as a part of the Spring-Green leadership team to evaluate our companies progress towards our company core values, professional code, S.W.O.T analysis, and determining our company quarterly priorities. •Responsible for year over year modifications to yearly marketing and Business Planning. Changing from operational focus to higher level strategic planning including documentation of S.W.O.T analysis, creating of company mission and vision statements and core values.

    • Director of Franchise Operations, CTP
      • Jan 2018 - Sep 2018

      Direct the Operations Department which oversees and trains 75+ franchises in 26 states, in all aspects of operations, sales, profit and loss, and staffing decisions.

    • Sr. Franchise Business Consultant, CTP
      • Apr 2011 - Jan 2018

      Supported as many as 25 franchise locations in varying levels of development and revenue. Provide initial on-site training for all franchise owners. Conduct Franchise Location Business Appraisal and Brand Audits.Conduct yearly business planning and business plan reprojections create action items to execute.Facilitate Peer Group meetings, National Training Conferences and conference calls. Developed and delivered internal business reprojection Tools.Developed and evaluate best marketing plans by providing marketing playbooks. Diversifying between Corporate marketing and local marketing. Marketing playbooks for all my franchise owners. Revised current Operating Manual and developed new company standards.Create transparent dialog between franchisee and franchisor and promote feedback.Lead team meetings weekly and monthly to effectively give guidance on project management and establish deadlines.

    • Startup Support Business Consultant
      • Apr 2008 - Sep 2011

    • Sales Representative/Trainer
      • Apr 2006 - Mar 2008

    • Apparel & Fashion
    • 1 - 100 Employee
    • Operations Support Representative
      • Mar 2004 - Mar 2008

      Supported Wal-Mart retail locations as well as smaller accounts like Jo-Ann Fabrics and independently owned business. Supported Wal-Mart retail locations as well as smaller accounts like Jo-Ann Fabrics and independently owned business.

Education

  • The Art Institutes
    Bachelor, Visual Communications
    1998 - 2001
  • Trailhead by Salesforce
    2022 -
  • Penn High School
    1994 - 1998
  • Trailhead by Salesforce
    2022 -

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