Experience

Pauley Creative

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Account Development Director

  • Jan 2020 - Present

  My role at Pauley Creative is putting the needs of my clients above all else. The agency & my approach is a research-led one. I'm able to provide you as a prospective client with a detailed ROI led digital marketing strategy accompanied by the best tactics & channels that's right for you and your new customers.

• Head Of Account Management

  • Apr 2019 - Jan 2020

  In many of my previous job roles, I have found the key to success for both clients and my career was to make sure that things got done and my clients saw the right results. I was able to ensure that I became an extension of my client's respective marketing department and ensure that their spends were correct. Leading my team of account managers & our clients key delivery staff, we would ensure that the right tactics proposed were indeed delivering the correct ROIs and meeting our client's objectives. I found being agile and being open to change; offering proactive strategic advice would ensure consistent success. I introduced several new initiatives that provided results for our clients but also new stable revenue streams into the business.

• Senior Account Manager

  • Apr 2018 - Apr 2019

  Pauley Creative is the Digital Marketing Agency for the Construction Industry. We are working with building product manufacturers, contractors and various membership organisations. The services we provide ensure that all marketing tactics complement one another to form a measurable, integrated strategy to achieve your key business goals.Areas of expertise include website design & build, search engine optimisation, content development, web analytics, digital marketing strategy, email marketing, digital marketing training, and digital project management



Headlines Communications Agency

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Senior Account Manager

  • Sep 2017 - Apr 2018

  I was working with national & international brand names, specialising in Internal communications. The agency provided expert guidance in IC Magazine & publishing, IC strategy, IC creative, IC design, content, editorial, digital employee apps, video & animation. We can work on most projects such as IC magazine creation, Employee onboarding, training literature, learning and development launch’s, seminars, websites, microsite & bespoke app development. My current client portfolio includes Otis Lifts Ltd, Toyota Manufacturing, OCS Group Limited, AB Ports, Tate & Lyle Ltd & Millbrook Healthcare Ltd. In addition to managing new business development & account management, my role also covers sales and marketing, including delivering the new company website & implementing the sales/marketing plan for 2018/19.



redrose.digital

• Advertising Services
• 1 - 100 Employee

• Managing Director

  • Jul 2010 - May 2017

  Havening witnessed an almost overnight decline in the performance of Yells products due to the rapid emergence of internet marketing. I decided to purchase a franchise offering search engine optimization (SEO), bespoke website development, social media marketing (SEM), pay per click advertising (PPC) & video. I managed a team of 3/4 web developers at any one time, along with a sales professional. The franchise provided the following services & I worked in conjunction with the heads of department for SEO, PPC, Video and Social. Daily duties include : Team management, business development, account management. Keeping up with the essential design and strategy developments in particular conversion rate optimization (CRO), user interaction (UI) & user experience (UX). I worked with SME’s, large regional companies, national & international & my clients represented multiple sectors and had budgets ranging from £6,000 – £50,000 per year.



Hibu

• Advertising Services
• 700 & Above Employee

• Business Development Manager

  • Jan 2008 - Jan 2010

  Having won major awards within the business for campaign delivery, I applied for a role within the national’s channel. The objective for a BDM was to identify & approach national brands with the Yell proposition. The products would help them to increase their exposure by using display advertising across print and digital media. We would work with London agencies & direct. For the role to be successful you would have to identify potential prospects in conjunction with display advertising opportunities within the print and online directory’s. I worked with & approached companies such as Proctor and Gamble, Suzuki, Easy Jet, Santander & GHD providing proposal & strategies to deliver display advertising in conjunction with special offers, demographic specific advertising & test campaigns. Responsibilities Included : Liaising with Premiers, Majors and AE channels with product and brand developments. I would attend the channels management meetings discussing opportunities within their teams, good news stories as well as offer help in helping them achieve their financial targets. Contribute & discuss policy change to bring new brands to the YellDeliver new advertising accounts but then hand over to premier and key account managers, selling suitable, sustainable and successful campaigns were a non-negotiable requirement of the role. Demographical analysis & bespoke strategy creation Design implementation, appraisal & monitoring. Project Management

• Account Executive

  • Feb 2003 - Jul 2008

  Having showed in the FSC role that I could manage client expectations, large workloads & campaign delivery for 300 SME’s across a 14-month period I was promoted to the role of Account Executive. The role required me to work with large regional companies who had greater advertising needs & budgets. These programs required an in-depth considered approach. The consultation period was greater & the recommendations were often complex and lengthy. Key skills required in this role included bespoke presentation building & presenting, the ability to communicate both verbally and written with both clients & internal departments such as order processing, studio & finance. The main aim of this role was to stabalise large spending clients, provide on going effective marketing campaigns using print & online products. Achievements includedIn 2007 & 2008 I was awarded the highest accreditation possible, nominated by peers & judged by senior management for campaign & project management delivery, customer service, client retention & client results, superior campaign revenues & role modal behavior. I lead the way in the national internal roll out of the call counter project, I delivered seminars, lead focus groups & became the face of the internal marketing drive. Combined the gold collateral project with call counter achieving outstanding results for client and company revenues, again delivering best practice workshops to my peers across the country. Responsibilities included: Presenting campaign best practice to peers on subjects such as strategy, campaign delivery and client strategy creation. Mentoring Field sales consultants Proposing & providing online media and print advertising programs set against rigid KPIs



HFC Bank

• Banking
• 300 - 400 Employee

• Branch Sales Manager

  • Feb 1999 - Jun 2003

  There were over 200 branch’s responsible for selling secured and unsecured lending products along with various insurance products. Our branch Northampton 120 was the flag ship branch of the hyper-branch program. The hyper branches were key to the banks success for continued growth within the UK. Notable Achievements: BSM of the year for having the team that produced the most amount of revenue within the company Responsible for implementing the 2 stage sales process maximising conversions & average value orders. Responsibilities :Managing a team of 10 of which 7 were sales & 3 were supportCompleting weekly performance reviews and delivering team training and new starter training Hiring & new starter trainingLoan Underwriting & check signing Managing and hitting strict conversion rate targets, which included productivity, efficiency, effectiveness and average value order. Sales process management and evolvement Delivering team training and new starter training Group presenting and speaking