Experience

Halcyon

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Senior Director of Operational and Events

  • Nov 2022 - Present

• Events Director

  • Apr 2014 - Dec 2022

  Halcyon is a non-profit organization which equips social impact entrepreneurs through its residency incubator. Work with the Chief Strategy Officer to design department goals, raise operating funds and engage funders through conscious event design, including hybrid events. Design and execute the annual awards gala which raises over $500K and gathers more than 400 people. Engagement and Fundraising Cultivate ongoing relationships with donors and board members through events and individual meetings, and work with them to help identify new prospects for cultivation and solicitationCompose campaigns to attract new donors and sponsors resulting in doubling the annual gala’s net revenue three years in a row.Partner with corporate sponsors to design, and tailor their sponsorships to accomplish their diversity & inclusion, marketing, employee engagement and corporate social responsibility goals. Project and Contract Management Supervise a team of fundraising consultants, event partners, and the development coordinator to execute all events which includes the annual gala, board meetings, conferences, etc.Negotiate vendor agreements to create the best possible partnerships to achieve our goals.Design and execute agreements for partnerships and rentals which allow Halcyon to build its community as well as revenue.Formulate financial systems such monthly budget analysis. Establishing processes for events, as well as timelines, policies, and metrics for designing the best experiences while achieving outlined goals.Communications Oversee all event communications including invitations, registration, social media, and partner outreach efforts to help expand our network.Design all sponsor materials including the prospectus, solicitation letters, and invitations to awardees, co-chairs, and ambassadors. Compose and send regular communications to program leads and budget stakeholders managing expectations as well as defining clear roles and objectives. Show less



Association of Science and Technology Centers

• United States
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Conference Director

  • Mar 2011 - May 2014

  The association's annual conference attracts nearly 2,000 attendees, and about 130 exhibiting companies. Budgets - Implemented a more accurate method to forecast conference costs, using vendor bids where available instead of relying on past conference costs. This allowed to account for geographic price differences. Sales & Revenue – Performed market research and analysis with the goal of increasing overall revenue earned from conference. The annual conference is responsible for 40% of the association's operational revenue, mainly for membership fulfillment services. In 2012, gross conference revenue hit a new record, with an increase of over 10% from the previous year. By adjusting prices such as introducing new pricing tiers and offering a new interactive floor plan, sales of exhibit booths increased by 15%. Other initiatives taken include raising non-member registration fees to meet revenue targets while impacting fewer attendees. After the Director of Development left, took on conference sponsorships, which reached 100% of the budgeted revenue by April of 2012. Project Management – Developed and implemented an organization-wide project plan for the annual conference that clearly defined milestones, deliverables and deadlines to help sync tasks across departments. Provided monthly reports and forecasts to keep senior management informed of progress and risks. Also initiated a comprehensive post-conference review of what worked and was well received, where efficiencies could be further gained and shortcomings that needed to be addressed for the future conference. Site Selection - Developed a comprehensive Request for Proposal (RFP) to help better forecast projected revenue and estimated costs from each site. Responsible for analyzing and providing an executive summary, which include key metrics such as amenities, space constraints and projected attendee costs, to facilitate final site selection for future conferences. Show less



Design-Build Institute of America

• United States
• Construction
• 1 - 100 Employee

• Director, Conference Logistics

  • Mar 2008 - Mar 2010

  The association had three conventions which vary in size from 400 to 1,800 attendees and had 50 to 200 exhibiting companies. Budgets - Responsible for managing DBIA’s annual conference budget of two million dollars. Designed a more accurate budget model by incorporating new breakdowns such as sponsor fulfillment costs, actual estimates from vendors, and projected revenue based on historical trends. This resulted in a 7% reduction of operational expenses, saving the association $75,000 for two consecutive years. Exhibits & Sponsorships - Analyzed and created new exhibitor and sponsor packages based on past sales and feedback. Implemented ROI analysis of sponsor fulfillment to ensure the association made a net profit on a yearly basis. Exhibit and sponsor net revenue increased as a result, while increasing sponsor and exhibitor benefits which led to stronger retention. Project Management - Responsible for coordinating with DBIA staff, regional chapters, and committees to set up all logistics for their meetings and events. Initiated and implemented a detailed project plan for each conference that clearly defined both staff and vendor responsibilities and deliverables on a timeline. Other responsibilities included production management for key events such as the awards dinner at the association’s annual conference and golf tournament. Show less



Smithbucklin

• United States
• Non-profit Organizations
• 500 - 600 Employee

• Convention & Trade Show Manager

  • Nov 2005 - Mar 2008

  Directly responsible for five clients and supervision of an additional four clients, which included four immediate staff and the client teams for each conference. Client conferences ranged from 250 to 1,400 attendees, and had anywhere from 60 to 180 exhibiting companies. Client Relationships - Coordinated continuous communication between SmithBucklin units, clients, vendors, and exhibitors to meet client needs. Renegotiated client contracts in order to avoid hotel room attrition, saving clients over $50,000. Oversaw all team and client budgets to insure optimal net revenues for clients. Convention & Tradeshow Management - Analyzed and restructured client sponsorship programs for their annual conferences. As a result, clients experienced an increase in sponsor retention and were able to raise sponsorships prices. Developed and nurtured good relationships with clients and external vendors to enhance service, by managing expectations and responding to client feedback in a timely and efficient manner. Staff Management & Mentoring - Promoted team spirit, as well as individual development by conducting monthly discussions regarding challenges and successes. Provided leadership by encouraging cooperation and communication between team members. Show less



American Alliance of Museums

• United States
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Manager, Meetings and Professional Education

  • Jul 2002 - Nov 2005

  Coordinated and facilitated all aspects of the association's annual meeting for 5000+ museum professional attendees, from pre-conference site visits to post-meeting evaluation. Events: Managed over 150 events per year (breakfasts, lunches, receptions, business meetings, board meetings, tradeshow food functions, etc.). Educational Sessions: Processed over 200 educational sessions utilizing IMIS database per year. Coordinated and facilitated all aspects of the association's annual meeting for 5000+ museum professional attendees, from pre-conference site visits to post-meeting evaluation. Events: Managed over 150 events per year (breakfasts, lunches, receptions, business meetings, board meetings, tradeshow food functions, etc.). Educational Sessions: Processed over 200 educational sessions utilizing IMIS database per year.