Experience

Justworks

• United States
• Human Resources Services
• 700 & Above Employee

• Brand, Advertising, and Field Marketing

  • Jan 2022 - Present



Consultant

• Independent Consultant

  • Jan 2019 - Present

  ● Develop and implement omni-channel marketing strategy with focus on paid media, email, influencer marketing, experiential, and events ● Drive targeted results through B2C and B2B integrated initiatives ● Build out communication and operations processes to successfully scale business ● Identify, negotiate, and execute strategic partnerships across a wide array of industry partners ● Develop and implement omni-channel marketing strategy with focus on paid media, email, influencer marketing, experiential, and events ● Drive targeted results through B2C and B2B integrated initiatives ● Build out communication and operations processes to successfully scale business ● Identify, negotiate, and execute strategic partnerships across a wide array of industry partners



Fitmate Coach

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Director of Marketing

  • Jul 2021 - Dec 2021



Slice

• United States
• Software Development
• 500 - 600 Employee

• Marketing

  • Aug 2020 - Jul 2021



Alfred

• United States
• Real Estate
• 1 - 100 Employee

• Senior Lead, Marketing

  • Oct 2019 - Jun 2020



SoulCycle Inc.

• United States
• Wellness and Fitness Services
• 500 - 600 Employee

• • Nov 2017 - Jan 2019

  ● Directed regional marketing strategy for greater California region; supervised marketing managers and was responsible for growth of 14 studios in 3 cities● Spearheaded regional and disseminated national integrated marketing campaigns including content, design, operational, and tech components ● Forecasted, analyzed, and reported on purchasing trends and service/product utilization to executive leadership; recommended, developed, and executed bespoke strategy for outer market development ● Managed ancillary business lines, including regional philanthropic and corporate partnerships for the West, as well as regional events and activations; increasing partnerships sales year over year ● Developed brand strategy for unique markets, including oversight and quality control of individual market content creation and social media strategy Show less

• • May 2017 - Nov 2017

• • Aug 2016 - May 2017

• • Nov 2013 - Aug 2016

  ● Managed day to day operations in high volume studios in both NYC and LA, ensuring all policies and procedures were properly implemented while delivering expert hospitality ● Owned the business of the studio on an entrepreneurial level by enacting marketing initiatives and local community outreach to ramp success of the business ● Revitalized influencer marketing and new rider acquisition within a solidified saturated market ● Maintained accountability for studio budgets/operating costs and P&L management ● Planned and executed all aspects of staffing for the studio and developed and fostered growth for high-performing employees through one on one training and development Show less