Experience

WorkBoard

• United States
• Software Development
• 1 - 100 Employee

• Vice President & Head of Marketing

  • Nov 2022 - Present

  San Francisco Bay Area Developed, implemented, and executed a new GTM Strategy for WorkBoard. Driving significant and efficient pipeline and revenue growth in the Enterprise segment with C-Level buyers. Introduced new pipeline tracking, to ensure the full revenue leadership team has revenue predictability. Built and lead a team that: - Owned the GTM strategy and execution for launching WorkBoard Co-author. WorkBoard's first Gen AI-powered capability. I was personally part of the core group (with… Show more Developed, implemented, and executed a new GTM Strategy for WorkBoard. Driving significant and efficient pipeline and revenue growth in the Enterprise segment with C-Level buyers. Introduced new pipeline tracking, to ensure the full revenue leadership team has revenue predictability. Built and lead a team that: - Owned the GTM strategy and execution for launching WorkBoard Co-author. WorkBoard's first Gen AI-powered capability. I was personally part of the core group (with co-founders), that took Co-author from idea to enterprise-ready solution (and used by VMware, Intel, Carmax, and many more) in less than 100 days. - Organically grew LinkedIn following by 50% in 4 months. - Successfully rebranded the WorkBoard, education (Results Foundry), and events (Accelerate) brands - Relaunched podcast (The OKR Podcast) and turned it into a revenue-generating (closed won lead source) channel. - Increased WorkBoard listing on key search terms to page 1 on Google. - Executed a new events strategy driving new revenue, expansion, and renewals. $XXm of revenue impact. - Executed the Strategy Execution category’s (and WorkBoard's) largest in-person event. Driving influence of over $XXm open ARR, and $Xm nARR pipeline for WorkBoard.

• Vice President of Product Marketing

  • Nov 2021 - Nov 2022

  San Francisco Bay Area Led a high impact team of Product Marketing Directors and Managers Own Analyst Relations during category creation, including research, inquires and vendor briefings with Gartner, IDC, Forrester and more Led the successful launch of 'WoBo Strategy' WorkBoard's second product, moving the company to a multi product company Responsible for sales enablement and competitive intelligence Own messaging and positioning and responsible for bringing Founder/CEO vision to life… Show more Led a high impact team of Product Marketing Directors and Managers Own Analyst Relations during category creation, including research, inquires and vendor briefings with Gartner, IDC, Forrester and more Led the successful launch of 'WoBo Strategy' WorkBoard's second product, moving the company to a multi product company Responsible for sales enablement and competitive intelligence Own messaging and positioning and responsible for bringing Founder/CEO vision to life, at scale Responsible for industry recognition including successful placements in: - 2021 Deloitte Technology Fast 500™ (800%+ growth over the last 3 years) Ranked No. 162 Fastest-Growing Company in North America - 2022 Inc 5000 Fastest Growing Private Companies in America. (1000%+ growth) Ranked No.532

• Director of Product Marketing

  • Apr 2021 - Nov 2021

  San Francisco Bay Area Designed and implemented the first formal launch process for new products and features Designed and implemented sales enablement and competitive research program Content creation for sales opportunities and campaigns Developed WorkBoard's international expansion strategy



Kiavi

• United States
• Financial Services
• 200 - 300 Employee

• Director of Product Marketing

  • 2020 - 2021

  San Francisco, California, United States Drove 300% + growth in high-value Property Marketplace transactions Developed and implemented Go to market (GTM) plan, prospect journey, sales processes and tech solutions to drive growth GTM lead for LendingHome (now Kiavi) Property Marketplace Corporate strategy and new product business plans Creating, executing, and reporting on marketing plan and budget Increase acquisition and repeat business of both ‘buyers’ and ‘sellers’ on the two-sided marketplace… Show more Drove 300% + growth in high-value Property Marketplace transactions Developed and implemented Go to market (GTM) plan, prospect journey, sales processes and tech solutions to drive growth GTM lead for LendingHome (now Kiavi) Property Marketplace Corporate strategy and new product business plans Creating, executing, and reporting on marketing plan and budget Increase acquisition and repeat business of both ‘buyers’ and ‘sellers’ on the two-sided marketplace. Using various performance-based marketing channels, including email, SMS, paid ads, direct mail, and telemarketing Develop differentiated positioning, messaging and content Sourcing, vetting, onboarding, and ongoing management of agencies to support marketing activities Support sales team with customer calls, one-to-many presentations, and sales collateral Support product and design teams to drive product development and roadmap Show less



8x8

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Senior Product Marketing Manager

  • 2019 - 2020

  San Francisco Bay Area Lead PMM for 8x8 Analytics, AI (Artificial Intelligence), callstats.io and Voice API (CPaaS) Launched 8x8's first AI-based product. 8x8 Virtual Agent - Cost analysis and business case creation - Contribution margin model creation - Technology partnership (Google CCAI) - Pricing and packaging - Content creation - Messaging and positioning - Sales enablement Launched 8x8's developer community 'Open Lab' including public beta program available to all customers… Show more Lead PMM for 8x8 Analytics, AI (Artificial Intelligence), callstats.io and Voice API (CPaaS) Launched 8x8's first AI-based product. 8x8 Virtual Agent - Cost analysis and business case creation - Contribution margin model creation - Technology partnership (Google CCAI) - Pricing and packaging - Content creation - Messaging and positioning - Sales enablement Launched 8x8's developer community 'Open Lab' including public beta program available to all customers via 8x8.com - Content and web site design - Early access / Beta program - Drove growth of 8x8 CPaaS APIs (Callstats.io, Jitsi and Wavecell) Responsible for developing product positioning, go to market strategies and content to help drive demand and growth in 8x8. (20% YoY service revenue growth) Led a team to develop video content strategy for 8x8. Developed, scripted and distributed over 60 new pieces of video content in H1 2019. Including sales demos and explainer videos. New product launches, pricing/packaging, and competitive analysis. Developed content across the complete buyers' journey (Educate, Solution, Select) for multiple products, solutions and verticals, along with sales tools (including blogs, white papers, sales presentations and playbooks) and used this content/story to enable the global sales teams. Created 8x8’s first customer service and AI persona - Otto. Led industry go to market for recruitment, retail and UK public sector. Created 'to and thru' channel content and messaging, to support expansion of the 8x8 channel strategy.

• Solutions Marketing Manager (Product Marketing)

  • 2018 - 2019

  London, United Kingdom TAM / SAM and business case analysis for owned segments 'Voice of 8x8' Speaking at trade shows, webinars and company videos Content, persona, and campaign creation Sales enablement

• Segment / Mid Market and Enterprise Marketing Manager (Demand Generation)

  • 2017 - 2018

  London, United Kingdom GTM planning and execution for Mid Market and Enterprise Implementing and managing paid and organic demand generation campaigns Content creation Drove 20% + pipeline growth Speaking at trade shows and industry webinars FY19 Q1 - Global Marketing Award

• Sales Engineer (UCaaS & CCaaS)

  • 2013 - 2017

  London, United Kingdom Sales and pre-sales consulting (C-Level technical buyer) with 120% + of Sales Quota attainment for 3+ years SE for largest UC deal and largest 8x8 UK Contact Centre deal Solution design for both Unified Communications (UCaaS) and Contact Center (CCaaS) solutions Delivering administration and end-user training to SMB and Enterprise companies. Set up and configuration of 8x8 Services with 3rd party applications. (Including Salesforce, Zendesk Netsuite and Microsoft… Show more Sales and pre-sales consulting (C-Level technical buyer) with 120% + of Sales Quota attainment for 3+ years SE for largest UC deal and largest 8x8 UK Contact Centre deal Solution design for both Unified Communications (UCaaS) and Contact Center (CCaaS) solutions Delivering administration and end-user training to SMB and Enterprise companies. Set up and configuration of 8x8 Services with 3rd party applications. (Including Salesforce, Zendesk Netsuite and Microsoft Dynamics) Drove product roadmap for CC product. Enabling the sales team to sell 8x8 Contact Centre. Enabling and providing pre and post sales support to channel partners. Drove the launch of 8x8 Contact Centre to the U.K. market. Top 8x8 UK SE FY 17

• Account Manager

  • 2012 - 2013

  London, United Kingdom Customer success and business development for 8x8 UK accounts. 2 years of sales target over 120% attainment. Achieved churn rate of <0.05%. Voicenet Solutions was acquired by 8x8 in November 2013