Experience

Rapport Credit Union
• Canada
• Financial Services
• 1 - 100 Employee
• Director, Marketing & Membership Growth

  • Jun 2023 - Present


HouseSigma

• Canada
• Real Estate
• 1 - 100 Employee

• Realtor

  • Nov 2021 - Jun 2023

  Provide expert guidance and customer service with a proprietary process to buy and sell homes generating the greatest ROI. Refined the customer journey strategy at the discovery and decision stages to enhance client confidence during the buying process. Provide expert guidance and customer service with a proprietary process to buy and sell homes generating the greatest ROI. Refined the customer journey strategy at the discovery and decision stages to enhance client confidence during the buying process.



Credit Union Joint Marketing Group

• Chief Marketing Officer

  • Sep 2013 - Oct 2021

  Engineered a high-performing agile marketing department and pioneered new marketing and branding strategies, developed new products, and created new member experiences across all 7credit unions on PEI. Continuously expanded customer engagement, product sales, and brand awareness by leading the development and implementation of the annual marketing plan, leveraging a limited marketing budget to achieve our business goals in new and innovative ways. Reimagined and implemented the go-to-market strategy of a new product line, boosting sales and revenue across the target market segment by creating a new customer experience guided by personas and a refined customer journey map . Improved campaign development time and staff satisfaction by leading the acquisition of a new, highly flexible office space, engineering it based on the department’s needs and the employee experience in mind to boost productivity and efficiency. Developed a multichannel marketing campaign to promote a new line of cards, using personas and online A/B testing to fine tune marketing messages and optimize campaign performance, quickly surpassing sales targets for the campaign period. Show less



Malpeque Bay Credit Union

• Manager of Marketing and Communications

  • Nov 2011 - Sep 2013

  Established turn-key brand marketing and creative services to 4 credit unions, maximizing brand awareness, client acquisition, and profitability. Designed and implemented a new product marketing campaign that increased sales and customer acquisition. Optimized a performance marketing campaign, lifting click-through rates and doubling engagement time with the digital assets. Enhanced the website to improve the user experience (UX), increasing time spent on page while decreasing costs by leveraging SEO best practices. Show less