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Experience

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Wine & Spirits Sales Manager
      • Nov 2017 - Present

      Wine & Spirits Sales Manager Wine & Spirits Sales Manager

    • Sales Manager/Category Management Manager
      • Oct 2015 - Present

      October 2015 we subbed out our non-alcoholic division. I now oversee to sub distributors covering fourteen counties in New Jersey. I also am responsible for maintaining and growing brand distribution and volume according to our supplier contracts.Peerless Beverage Beer Division now has a Category Management Team of which I manage. With all the new entries into the craft beer, ciders, sparkling seltzers, hard soda's, etc it is extremely important to offer our retailers the service of evaluate, measure and appraise their cooler and warm beer section to maximize profits and making their customer shopping experience a pleasant one. Show less

    • Sales Manager
      • Jan 2008 - Present

      Sales Manager for the non-alcoholic division of Peerless Beverage Company. Non-Alcoholic Division. Our Beer Division sells 9+ million cases. I'm responsible for 12 field sales people and +500k cases of natural and organic beverages ranging from RTD Teas, soda's, chips, energy, lemonades, Aloe, waters, RTD ice coffee, vitamin waters, and sports drinks. We cover 14 counties in New Jersey servicing all grocery chains, national & regional convenience stores and up and down the street accounts (bagel shops, deli's, convenience stores and independent grocers). Show less

    • United States
    • Food and Beverage Services
    • 100 - 200 Employee
    • Region Manager
      • Nov 1997 - Nov 2006

      Responsible for the States of Connecticut and Rhode Island. Executed all marketing strategies, tactical spending and co-op media spending. Sales volume of + 3 million cases / $ 720 million. Responsible for the States of Connecticut and Rhode Island. Executed all marketing strategies, tactical spending and co-op media spending. Sales volume of + 3 million cases / $ 720 million.

Education

  • University of New Haven
    Marketing
    1968 - 1971
  • Wine & Spirit Education Trust
  • Wine & Spirit Education Trust
    Level 1
  • Wine & Spirit Education Trust
    Level 1
  • Wine & Spirit Education Trust
    Level1

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