Experience

Acme United Corporation

• United States
• Consumer Goods
• 100 - 200 Employee

• Director of Product Development

  • Jan 2017 - Present



Thule Group

• Sweden
• Sporting Goods Manufacturing
• 700 & Above Employee

• Global Product Manager

  • 2008 - 2016

  - Category and personnel management at Thule, brand leader of consumer products including bicycle & kayak car racks, iPhone/iPad cases and backpacks - Responsible for leading new product development from product ideation, through feature/function design, vendor/materials selection, ROI analysis, testing, packaging development and promotion. - Delivering on-time and on-budget product launches - Provided marketing content for external websites. Promoted Thule brand and products via… Show more - Category and personnel management at Thule, brand leader of consumer products including bicycle & kayak car racks, iPhone/iPad cases and backpacks - Responsible for leading new product development from product ideation, through feature/function design, vendor/materials selection, ROI analysis, testing, packaging development and promotion. - Delivering on-time and on-budget product launches - Provided marketing content for external websites. Promoted Thule brand and products via tradeshows and outside sales rep training seminars Show less - Category and personnel management at Thule, brand leader of consumer products including bicycle & kayak car racks, iPhone/iPad cases and backpacks - Responsible for leading new product development from product ideation, through feature/function design, vendor/materials selection, ROI analysis, testing, packaging development and promotion. - Delivering on-time and on-budget product launches - Provided marketing content for external websites. Promoted Thule brand and products via… Show more - Category and personnel management at Thule, brand leader of consumer products including bicycle & kayak car racks, iPhone/iPad cases and backpacks - Responsible for leading new product development from product ideation, through feature/function design, vendor/materials selection, ROI analysis, testing, packaging development and promotion. - Delivering on-time and on-budget product launches - Provided marketing content for external websites. Promoted Thule brand and products via tradeshows and outside sales rep training seminars Show less



Cannondale

• Sporting Goods Manufacturing
• 200 - 300 Employee

• Marketing Director

  • 2004 - 2007

  - Director of staff managing all marketing functions: branding, advertising, social media, website, product marketing, promotions, POS, public relations, sponsors - Hired staff, drove improvement and tracked brand value. - Delivered integrated and compelling marketing campaigns around numerous product launches - Improved both consumer and B2B websites with simplified site navigation, brand and product video creation, product feature education, sales promotions - Director of staff managing all marketing functions: branding, advertising, social media, website, product marketing, promotions, POS, public relations, sponsors - Hired staff, drove improvement and tracked brand value. - Delivered integrated and compelling marketing campaigns around numerous product launches - Improved both consumer and B2B websites with simplified site navigation, brand and product video creation, product feature education, sales promotions



Spectrum Brands - Remington Products

• Senior Brand Manager

  • 2000 - 2004

  - Grew brand-leading women's shaver business - Promoted to men's grooming category - Led product development to launch multiple new products each year through all phases: consumer research, product development, packaging and advertising - Oversaw TV ad development that scored in top 20% of ARS testing. - Separate print ad won NY Addy award - Responsible for corporate PR effort - Designed teen website to drive sales and establish brand loyalty at an early age - Grew brand-leading women's shaver business - Promoted to men's grooming category - Led product development to launch multiple new products each year through all phases: consumer research, product development, packaging and advertising - Oversaw TV ad development that scored in top 20% of ARS testing. - Separate print ad won NY Addy award - Responsible for corporate PR effort - Designed teen website to drive sales and establish brand loyalty at an early age