Experience

AQ Engineering AB

• Sweden
• Industrial Machinery Manufacturing
• 1 - 100 Employee

• sales and consultant manager

  • Apr 2021 - Present



Ceyloniq AB

• Sr consultant

  • Aug 2019 - Present

  supporting manufacturing companies in growth management within operational management and business development.



HAVD Group

• Sweden
• Automotive
• 1 - 100 Employee

• Group Director Sales & Marketing

  • Oct 2019 - Feb 2021

  Responsible for the sales & business development of the company groups four entities within the business areas NVH, Seating comfort and Interior systems, mainly focused in the automotive industry. Four business unit managers directly reporting to my position. Main task was to build and communicate the business strategy internally and towards customers and initiate the consolidation of each entity into a group sales process utilizing the processes and products to offer an added value with system deliveries.Member of the group management board.



Andrénplast AB

• Sweden
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Head of Marketing, Sales & R&D

  • Jan 2018 - Aug 2019

  Managing the sales department consisting of Key account managers, project account engineers, back office, project and R&D. Coordinating all commercial activities and supporting the Key account managers and engineers in the quotation and negotiations with strategic customers.

• COO / head of market & R&D

  • Apr 2013 - Jan 2018

  Entrepreneurial work including strategy, marketing, recruitment , sales and key account managment Responsible for developing the sales strategies and monitoring and assuring that the sales plan is implemented and carried outResponsible for the performance and growth goals implementation thru the value chain.Establishing policies that promote company culture and visionOverseeing operations of the company and the work of executivesLead employees to encourage maximum performance and dedicationEvaluate performance by analyzing and interpreting data and metricsAssist CEO in expansion activities (investments, acquisitions, corporate alliances etc.)Manage relationships with partners/vendors/customers/suppliers

• KAM Automotive / R&D manager

  • Apr 2011 - Apr 2013

  Business development focusing on new markets and new customers. Setting up the sales targets, developing the sales plan and assure that the targets are met. Managing negotiations within the assigned business area. Reporting directly to the CEO.Establishing a R&D organisation as a technical support to the sales organisation to expand the business scope to take full responsibility as a system development supplier. Sales & Projectleader for industrialization to Volvo Trucks, Volvo Bus, Volvo Construction Equipment. Leading the sub supplier development of new products thru the R&D team

• Quality & Technical project manager

  • Apr 2006 - Apr 2011

  implementation of ISO TS 16949 and Ford Q1 certification Responsible for the management system and for the QA process in projects and running operation. Determining, negotiating and agreeing on in-house quality procedures, standards and specifications.Assessing customer requirements and ensuring that these are met. Specifying quality requirements of raw materials with suppliers.Investigating and setting standards for quality and health and safety.Ensuring that manufacturing processes comply with standards at both national and international level.Working with operating staff to establish procedures, standards, systems and proceduresWriting management reports and adresseing customers’ charters to management board. Determining training needs and executing internal traning. Acting as a catalyst for change and improvement in performance and quality.Directing objectives to maximise profitability.Responsible for the organisations project managment process coordinating all internal and customer activites to secure FOT and SOP in accordance with the APQP process.



David Breideby

• Management consultant

  • Apr 2004 - Apr 2006

  Educating the value chain from production members to management group into the lean concept. Implementing and develop focus groups on the production floor supported by the middle management to reach a self improving production. Implementing 5S and kaizen and connected it with middle and top managment.Aligned the work procedures to fulfill Autoliv supplier demands and to ISO TS 16949.