David Brailsford
Global Head of Analytics at Kry- Claim this Profile
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Experience
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Kry
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Sweden
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Hospitals and Health Care
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300 - 400 Employee
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Global Head of Analytics
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Feb 2021 - Aug 2021
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Analytics Lead
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Jun 2020 - Feb 2021
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Expedia Group
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United States
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Software Development
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700 & Above Employee
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Senior Manager, Brand Analytics
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Aug 2018 - Jun 2020
London, United Kingdom
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Hotels.com
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United States
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Internet Publishing
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500 - 600 Employee
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Marketing Analytics Manager
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Aug 2016 - Aug 2018
London, United Kingdom Manager within a centralised marketing analytics function, identifying revenue growth and cost saving opportunities • Recruited a team of technical and commercial analysts, coached and trained to build a high performing team • Provided senior leadership with visibility into effectiveness of key operational business processes • Measured true ROI of paid online marketing activities, identified opportunities to grow revenue profitability and areas to reduce wastage
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Manager, Strategic Initiatives (Analytics)
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Feb 2016 - Aug 2016
London, United Kingdom Manager in centralised analytics team, focusing on quantifying business benefits of key strategic initiatives within online marketing functions • Business case development to quantify commercial impact of optimising marketing spend strategies • Stakeholder engagement to ensure actionability and buy-in of key strategic initiatives
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Openreach
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United Kingdom
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Telecommunications
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700 & Above Employee
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Head of Business Analysis
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May 2015 - Feb 2016
London, United Kingdom Head of insight and analytics function embedded within key operational delivery function • Recruited and trained a high performing Data Science and Advanced Analytics team • Organisation design for centralised analytics function serving multiple business units • Job standards definition for analytics professionals, including performance management framework and career development tools
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IBM
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IT Services and IT Consulting
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1 - 100 Employee
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Managing Consultant
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Nov 2013 - Nov 2014
London, United Kingdom Data analysis and design workstream lead at global banking organisation • Lead business analyst on a complex regulatory reporting project, managing team of other business analysts, data modellers and architects • Supported enterprise architects with “as-is” and “to-be” business and data architecture assessment and roadmap to achieve overall business objectives and outcomes • Engaged with business representatives with requirements definition and analysis, and with cross-programme… Show more Data analysis and design workstream lead at global banking organisation • Lead business analyst on a complex regulatory reporting project, managing team of other business analysts, data modellers and architects • Supported enterprise architects with “as-is” and “to-be” business and data architecture assessment and roadmap to achieve overall business objectives and outcomes • Engaged with business representatives with requirements definition and analysis, and with cross-programme community to manage complex dependencies Programme workstream lead at global oil & gas company • Led project through a series of iterative detailed design and delivery phases, managing internal and external dependencies, reporting progress to senior programme leadership • Supported definition and delivery of wider business engagement phases for requirements definition for further roll-outs; on-boarded and coached several new joiners to the project • Assessed outputs of requirements definition phases; identified overlaps, conflicts and changes to original requirement set and intended solution Sales & thought leadership • Led UK Big Data community of consulting practitioners • Researched Big Data market trends and presented results back to UK team • Delivered Big Data training to practitioner community
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Senior Consultant
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Feb 2013 - Nov 2013
London, United Kingdom Programme workstream lead at global oil & gas company • Led creation of new workstream on programme to enable commercial supply chain decision making • Engaged with business stakeholders to identify business needs, defining and analysing requirements • Worked with IT SMEs to update platform design definition, ensuring design meets business needs • Authored project delivery plan, including cost and resource estimates Release and Configuration Manager at global insurance… Show more Programme workstream lead at global oil & gas company • Led creation of new workstream on programme to enable commercial supply chain decision making • Engaged with business stakeholders to identify business needs, defining and analysing requirements • Worked with IT SMEs to update platform design definition, ensuring design meets business needs • Authored project delivery plan, including cost and resource estimates Release and Configuration Manager at global insurance company • Defined and documented key work processes across finance data platform delivery programme • Worked with several IT development teams to embed process prior to handing over role to client Operating Model consultant at global oil & gas company • Supported delivery of strategic end-state vision and roadmap for business-led decision making entity • Conducted research into how other global organisations are meeting similar challenges Sales & thought leadership • Owned and authored key "go to market" messaging for emerging Big Data technologies • Promoted Big Data messaging both internally within IBM and externally at conferences • Rationalised, aligned and promoted wider portfolio of sales support materials across service line
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Business and Data Analyst
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Jan 2012 - Feb 2013
London, United Kingdom Business Analyst at UK defence company • Standardised requirements gathering and analysis process across large programme of work • Created key requirements deliverables and templates for use on programme going forward Release and Configuration Manager at global automotive manufacturing company • Standardised work processes across numerous IT development workstreams • Improved quality stage-gate process, reducing delivery timescale risk for enterprise data warehouse delivery… Show more Business Analyst at UK defence company • Standardised requirements gathering and analysis process across large programme of work • Created key requirements deliverables and templates for use on programme going forward Release and Configuration Manager at global automotive manufacturing company • Standardised work processes across numerous IT development workstreams • Improved quality stage-gate process, reducing delivery timescale risk for enterprise data warehouse delivery project Service Transition SME at UK telecommunications provider • Defined work processes and interactions between client and IBM post service transition • Supported transition of duties from client resources to IBM for enterprise data warehouse support Sales & thought leadership • Owned and authored several key client proposal deliverables • Delivered client sales presentations • Carried out research on emerging Big Data trends as input into creation of white paper
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AXA Winterthur.
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Switzerland
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Insurance
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MSc Project
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Jun 2011 - Sep 2011
Switzerland Delivery of Customer Intelligence project linking customer satisfaction with consumer behaviour • Ownership of requirements definition by collaborating with stakeholders across multiple departments • Ownership of project plan, delivery mechanism definition and execution • Created and evaluated a wide variety of data mining analytic models and other statistical analysis • Aided the development of management understanding of the impact of customer satisfaction • Delivered multiple… Show more Delivery of Customer Intelligence project linking customer satisfaction with consumer behaviour • Ownership of requirements definition by collaborating with stakeholders across multiple departments • Ownership of project plan, delivery mechanism definition and execution • Created and evaluated a wide variety of data mining analytic models and other statistical analysis • Aided the development of management understanding of the impact of customer satisfaction • Delivered multiple presentations to a variety of stakeholders Show less
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SABMiller
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Food & Beverages
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700 & Above Employee
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Applications Analyst
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Mar 2008 - Sep 2010
Business Intelligence (Hyperion) application support for Finance, Manufacturing and Sustainable Development business functions in use across the globe • Business Analyst: formulation of business requirements and translation into technical specifications; assisting with business process development and roll-out; delivering training and supporting testing • Solution Architect: ensuring solutions meet business needs, add value to customers and are scalable • Management: managing technical… Show more Business Intelligence (Hyperion) application support for Finance, Manufacturing and Sustainable Development business functions in use across the globe • Business Analyst: formulation of business requirements and translation into technical specifications; assisting with business process development and roll-out; delivering training and supporting testing • Solution Architect: ensuring solutions meet business needs, add value to customers and are scalable • Management: managing technical development and infrastructure support teams for solution delivery; managing development, testing and deployment processes Show less
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Deloitte
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Business Consulting and Services
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700 & Above Employee
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Analyst
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Sep 2006 - Mar 2008
London, United Kingdom Analyst in Technology Integration consulting practice (Business Intelligence) • Supporting project delivery of global financial consolidation platform • Taking ownership of key deliverables and project documentation • Providing client project manager support and paternity leave cover
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Education
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Lancaster University
Master of Science (MSc), Operational Research and Management Science -
University of Warwick
Bachelor of Arts (BA), Mathematics